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- Tasks: Lead data analysis to enhance user experience across digital and social media.
- Company: Join a dynamic team in Manchester focused on innovative data-driven solutions.
- Benefits: Enjoy hybrid work options and opportunities for professional growth.
- Why this job: Make a real impact by shaping content strategies through insightful data analysis.
- Qualifications: Strong SQL skills, web analytics experience, and a knack for data storytelling required.
- Other info: Ideal for those passionate about mentoring and collaborating in an agile environment.
The predicted salary is between 36000 - 60000 £ per year.
We are recruiting for a Senior Performance Analyst. You’ll be a lead voice for data and analysis within teams. You'll be responsible for analysing user behaviours and performance across different channels, formats and services. You'll focus on digital and social media analytics but also work with data from other sources such as third-parties, surveys and user feedback. Your insights will drive prioritisation, helping content leadership and teams to focus on features that work best for users.
You will provide leadership to content design and content development teams to identify what needs to be measured, develop hypotheses and test what success looks like. You will own and manage strategic work - e.g. community building and training; or analytics implementation policies for products; benchmarking and agreeing common performance indicators. You will own the management and development of analytical instrumentation and be responsible for accurate data collection implementation.
You will be proactive in working with other disciplines and datasets to enrich stories, for example: working closely with user researchers to combine the ‘what’ and ‘why’ of user behaviour; influencing content designers, by developing strategies and recommendations for content creation and improvements based on analysis.
Person specification
- Strong proficiency in SQL coding and Web Analytics experience (Google Analytics is desired).
- Detailed understanding and practical experience in data analysis and visualisation tools including Looker Studio and SQL.
- Experience of working in an agile, project-based environment, focused on delivering user needs.
- Demonstrable success in developing implementation strategy, roadmaps, measurement frameworks, instrumentation, quality assurance, administration and analysis.
- Expertise in running A/B and multivariate testing, including the selection and setting up of appropriate tooling.
- Experience in the configuration and administration of social media analytics including social listening tools, and how this data can drive desired user outcomes.
- Strong data storytelling skills - discovering and sharing analytical insight with stakeholders with various levels of analytical expertise and at all levels of seniority.
- Proven capability of coaching and mentoring others with an ability to upskill non-technical team members; helping them to better understand data and analytics, and ensuring they can contribute effectively to the broader goals of the team.
Senior Performance Analyst. employer: Mastek
Contact Detail:
Mastek Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Performance Analyst.
✨Tip Number 1
Familiarise yourself with the latest trends in digital and social media analytics. Being well-versed in current tools and methodologies will not only boost your confidence but also demonstrate your commitment to staying ahead in the field.
✨Tip Number 2
Network with professionals in the analytics community, especially those who have experience in performance analysis. Engaging in discussions or attending relevant meetups can provide insights into what companies like us are looking for in candidates.
✨Tip Number 3
Showcase your data storytelling skills by preparing examples of how you've effectively communicated analytical insights in past roles. This will help you stand out as someone who can bridge the gap between data and decision-making.
✨Tip Number 4
Brush up on your SQL coding and web analytics skills, particularly with Google Analytics. Being able to demonstrate your technical proficiency during interviews will be crucial in proving that you're the right fit for our Senior Performance Analyst role.
We think you need these skills to ace Senior Performance Analyst.
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience with SQL coding, web analytics, and data visualisation tools like Looker Studio. Emphasise any relevant projects where you've successfully analysed user behaviour or implemented measurement frameworks.
Craft a Compelling Cover Letter: In your cover letter, showcase your understanding of the role by discussing your experience in agile environments and your success in developing strategies for content creation based on data analysis. Mention specific examples that demonstrate your leadership skills.
Highlight Data Storytelling Skills: Since strong data storytelling is crucial for this role, include examples of how you've communicated analytical insights to stakeholders at various levels. This will show your ability to influence and mentor others in understanding data.
Showcase A/B Testing Experience: Detail your expertise in running A/B and multivariate tests. Include information about the tools you used and the outcomes of these tests, as this will demonstrate your practical experience and ability to drive user outcomes through data.
How to prepare for a job interview at Mastek
✨Showcase Your SQL Skills
As a Senior Performance Analyst, strong proficiency in SQL is crucial. Be prepared to discuss your experience with SQL coding and how you've used it to analyse data effectively. Consider bringing examples of past projects where your SQL skills made a significant impact.
✨Demonstrate Data Storytelling
Your ability to communicate analytical insights is key. Prepare to share examples of how you've transformed complex data into compelling narratives for stakeholders. Highlight instances where your storytelling influenced decision-making or strategy.
✨Discuss A/B Testing Experience
Since running A/B and multivariate testing is part of the role, be ready to talk about your hands-on experience with these methodologies. Explain the tools you’ve used, the processes you followed, and the outcomes of your tests to showcase your expertise.
✨Prepare for Leadership Questions
You'll be providing leadership to content design and development teams, so expect questions about your coaching and mentoring abilities. Think of specific examples where you've successfully upskilled team members or influenced their understanding of data analytics.
