At a Glance
- Tasks: Own customer retention strategies and create engaging loyalty programmes.
- Company: Join Mason's Meats, a premium DTC brand focused on real food.
- Benefits: Competitive salary, performance bonus, 20 days holiday, and growth opportunities.
- Other info: Work closely with a small, nimble team and enjoy creative freedom.
- Why this job: Shape customer experiences and make a real impact in a dynamic team.
- Qualifications: Experience in DTC retention, fluent in Klaviyo, and strong writing skills.
The predicted salary is between 40000 - 50000 £ per year.
About Mason's Meats
We make premium beef jerky and meat snacks using just two ingredients: British and Irish grass-fed beef and sea salt.
No additives.
No sugar.
No nonsense.
We are a DTC brand selling across the UK, EU, Middle East and other regions currently.
We make premium beef jerky and meat snacks using just two ingredients: British and Irish grass-fed beef and sea salt.
No additives.
No sugar.
No nonsense.
We are a DTC brand selling across the UK, EU, Middle East and other regions currently.
At our core, we’re more than just a meat snack business. We’re not a product, we’re a movement - a return to real food in a world full of chemicals, fillers and artifice.
We’re launching in the USA and building our production facility in Austin, Texas.
We’ll be using gold standard grass fed, grass finished American beef and bringing in our amazing salt from Anglesey that we use in the UK.
The Role
Retention is a big lever in our business.
You’ll own how our customers come back.
Everything after the first order falls under your remit: email and SMS, subscriptions, loyalty, affiliates (which we are building out in Q3).
You’ll help shape how these programmes evolve, what gets built next and how we create a brand people actively want to come back to.
We’re a small and nimble team: design, brand, paid and retention all work closely together.
This is a hands‑on role.
You’ll be in Klaviyo building the campaigns and flows, not spending your day writing briefs for agencies or sitting in meetings discussing ideas.
You’ll be doing ideation, building emails, creating flows, launching campaigns, analysing results, testing new ideas and iterating.
There isn’t an executive beneath you or a CRM team - you are the team.
In return you get unusual freedom: these programmes are yours to shape, and you’ll work directly with our Head of Growth and Head of Brand, who will treat you as the expert on retention.
Key Responsibilities Include
- Own Klaviyo end to end: campaigns, flows, segmentation, deliverability, testing
- Build retention strategies that increase repeat purchase, customer lifetime value and subscription growth
- Design and grow a loyalty programme customers genuinely care about. Own and optimise our Recharge subscription programme
- Develop testing roadmaps and continuously improve performance
- Report on the numbers that matter, understanding not just what happened but why
- Own the loyalty programme and make it something customers actually care about
- Manage our affiliate programme on Superfiliate
- Own the retention numbers that matter and report on them honestly - we don't spend ages each month on writing decks that nobody reads; we distill the key topline numbers that matter weekly
- Work closely with Growth, Brand and Design to make retention feel like part of the brand, not an afterthought.
We have a strong voice and a comprehensive style guide - you'll be able to apply that, not reinvent it.
Who you are
- You’ve run retention for a DTC brand and have the numbers to show for it
- You are fluent in Klaviyo
- You’ve worked with Recharge or equivalent subscription tooling
- You write well. You don't rely on AI to do the thinking or writing for you. We can spot AI-default copy a mile off, and so can our customers
- You are allergic to generic ecom retention. You know what a default winback flow looks like and you build nothing that resembles it
- You’ll probably enjoy this role if… you like ownership; you enjoy both creative and analytical work; you like seeing your ideas go live quickly; you want your work to have a measurable impact on the business.
- You probably won't enjoy this role if… you prefer large teams; you want someone else to execute your ideas; you dislike moving quickly or changing direction when the data tells us to
- Nice to have
- Food or premium FMCG brand experience
- Experience with Superfiliate or other affiliate platform
- Experience scaling subscription business
Benefits
- Competitive salary + performance related bonus
- 20 days paid holiday per annum plus public holidays
- Incredible opportunity to grow with Mason's Meats as we scale
- A dynamic, small-team environment where your contributions are valued and recognized
- Annual offsite
- Product (of course)
- #J-18808-Ljbffr
Loyalty & Retention Manager employer: Mason's Meats - Proper Food
Mason's Meats is an exceptional employer that champions a dynamic and collaborative work culture, where every team member's contributions are valued and recognised. As a Loyalty & Retention Manager, you'll enjoy the freedom to shape innovative retention strategies in a hands-on role, working closely with passionate colleagues in a small, agile team. With competitive salaries, performance-related bonuses, and significant growth opportunities as we expand into the USA, Mason's Meats offers a unique chance to make a meaningful impact in a company dedicated to real food and quality.
Contact Details:
Mason's Meats - Proper Food Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Loyalty & Retention Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Mason's Meats - Proper Food and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Mason's Meats - Proper Food are looking for.
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✨Attend Industry Events
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We think you need these skills to ace Loyalty & Retention Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Mason's Meats - Proper Food. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Mason's Meats - Proper Food:Show us that you’ve done your homework! In your application, briefly mention what you admire about Mason's Meats - Proper Food’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Mason's Meats - Proper Food
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Mason's Meats - Proper Food will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Mason's Meats - Proper Food, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
