CRM Manager (Loyalty & Retention)a0GP900000IvOKz.1CRM Manager (Loyalty & Retention)Location: Hybrid (London)Salary: 55,000-65,000 + Bonus + EquityAbout the BusinessWe're partnering with a fast-growing subscription-led consumer brand that has built a loyal customer base through a strong direct-to-consumer model. Customer retention sits at the heart of the commercial strategy, making lifecycle management, subscription growth and customer loyalty critical drivers of success. The business is entering an exciting new phase of growth and is looking for a commercially minded Retention & CRM Manager to take ownership of customer lifecycle performance and help shape the next stage of its CRM capability. As Retention & CRM Manager, you'll be responsible for developing and executing a best-in-class CRM and retention strategy, focused on increasing customer lifetime value, improving repeat purchase behaviour and growing subscription revenues. You'll own the end-to-end customer journey, working across email, SMS and personalisation channels to deliver data-driven lifecycle programmes that drive engagement, loyalty and revenue growth. Key ResponsibilitiesOwn and deliver the CRM and customer retention strategy across email, SMS and customer lifecycle programmes. Create and manage high-performing email templates and campaign assets. Analyse customer cohorts, retention trends and lifetime value data to identify opportunities for growth. Work closely with internal stakeholders to ensure CRM activity supports broader commercial and acquisition objectives. Deliver regular performance reporting, insights and recommendations. Monitor deliverability, compliance and customer database health. Strong CRM automation framework with measurable commercial impact. Consistent optimisation through testing, insight generation and data-driven decision making. About You4+ years' experience in CRM, retention, lifecycle marketing or customer engagement. Strong hands-on experience with Klaviyo or a comparable CRM platform. Comfortable working with customer data, segmentation and cohort analysis. Proven ability to independently manage and optimise CRM programmes. Experience leveraging AI tools to improve workflow efficiency and campaign performance. com Phone - +44 20 3148 4636 (Ext: 4636)55,000 to 65,000 GBPMarketing Automation RoleSkills: CRM Marketing Retention LoyaltyLevel: Mid-level
Retention CRM Manager in London employer: Mason Frank International
Join a dynamic and rapidly growing Salesforce Partner that values innovation and collaboration within its marketing cloud team. With exciting projects like Marketing Cloud Next and Data Cloud, employees benefit from a supportive work culture that fosters professional growth and offers competitive salaries. This is an excellent opportunity for those looking to make a meaningful impact in a forward-thinking environment.
