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- Tasks: Lead CRM strategies using Salesforce Marketing Cloud to enhance customer engagement.
- Company: Purpose-driven organisation with a strong mission and values.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Why this job: Make a real impact by optimising customer experiences across multiple brands.
- Qualifications: 3+ years of Salesforce Marketing Cloud experience and strong data management skills.
- Other info: Collaborative environment focused on personal and professional development.
The predicted salary is between 36000 - 60000 £ per year.
A long-established, values-led organisation with a strong mission and a meaningful social purpose. Our group operates several well-known consumer brands and is entering a new phase of growth, with increasing demand for highly personalised, data-driven engagement. As we expand, we are investing heavily in CRM, automation, and customer experience to better serve the people who rely on us.
We are looking for an experienced CRM Manager specialising in Salesforce Marketing Cloud to join our growing marketing and customer experience function. In this role, you will be the in-house expert responsible for planning, building, optimising, and reporting on all CRM and marketing automation activity. You will work across multiple brands and collaborate closely with Marketing, Enquiries, and Operations to deliver seamless journeys, personalised campaigns, and measurable performance improvements. This is a hands-on role suited to someone who blends technical CRM expertise with strategic thinking and data-driven decision-making.
Key Responsibilities- Platform Ownership & CRM Execution: Take full responsibility for how the organisation uses Salesforce Marketing Cloud across its brand portfolio, ensuring the platform is configured, maintained, and continually improved. Construct multi-step communication flows across email, SMS, and app-based channels using Marketing Cloud's automation and journey-building tools. Experiment with variations in content, timing, and targeting to refine performance over time.
- Audience Structure & Data Stewardship: Shape how customer data is organised by defining segmentation rules, audience groupings, and contact structures to support personalised outreach. Oversee data hygiene processes, ensure compliance with data-privacy standards, and maintain correct handling of permissions and opt-outs. Investigate and remedy inconsistencies in data feeds or connections between systems (e.g., tracking systems, websites, CRM).
- Insight, Reporting & Measurement: Produce and maintain dashboards showing engagement, conversion patterns, retention metrics, and other CRM-led performance indicators. Translate CRM activity into insights that help commercial and marketing teams make informed decisions. Review ongoing campaign trends and propose continual improvements.
- Experience & Technical Background: A minimum of 3 years working directly with Salesforce Marketing Cloud, with hands-on ownership of builds and campaigns. Practical familiarity with core Marketing Cloud modules such as automation features, messaging tools, advertising connections, and analytics interfaces. Experience connecting Marketing Cloud to other digital systems (for example: CRMs, content platforms, call-tracking tools, or similar environments).
- Data Knowledge & Compliance: Strong understanding of how to manage customer data responsibly, including segmentation logic, consent handling, and GDPR-aligned processes. Comfortable reviewing, cleaning, and validating datasets using spreadsheet tools or analytics platforms.
- Communication & Collaboration: Able to explain technical CRM setups to colleagues without technical backgrounds. Confident working across multiple teams to gather requirements, clarify workflows, and support operational delivery.
If you would like to know more, feel free to reach out via the contact information below: Email
CRM Manager in London employer: Mason Frank International
Contact Detail:
Mason Frank International Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend relevant events, and engage with professionals on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that CRM Manager role.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your previous work with Salesforce Marketing Cloud. We want to see how you’ve optimised campaigns and improved customer engagement – this will make you stand out in interviews.
✨Tip Number 3
Prepare for those tricky interview questions! Brush up on your knowledge of data privacy, segmentation logic, and CRM best practices. We recommend practising your responses to common questions so you can confidently demonstrate your expertise during the interview.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are genuinely interested in our mission and values – it shows you’re a great fit for our team!
We think you need these skills to ace CRM Manager in London
Some tips for your application 🫡
Show Your Passion for CRM: When writing your application, let your enthusiasm for CRM and customer engagement shine through. We want to see how your experience aligns with our mission and how you can contribute to our purpose-driven organisation.
Tailor Your CV and Cover Letter: Make sure to customise your CV and cover letter for the CRM Manager role. Highlight your hands-on experience with Salesforce Marketing Cloud and any relevant campaigns you've managed. We love seeing specific examples that demonstrate your skills!
Be Clear and Concise: Keep your application clear and to the point. Use bullet points where possible to make it easy for us to read. We appreciate a well-structured application that showcases your qualifications without unnecessary fluff.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Mason Frank International
✨Know Your Salesforce Marketing Cloud Inside Out
Make sure you brush up on your Salesforce Marketing Cloud knowledge before the interview. Be ready to discuss specific features you've used, like automation tools and journey-building capabilities. This will show that you're not just familiar with the platform but can also leverage it effectively for the organisation's needs.
✨Showcase Your Data Management Skills
Prepare examples of how you've handled customer data in previous roles. Discuss your experience with segmentation, compliance, and data hygiene processes. This will demonstrate your understanding of responsible data management, which is crucial for the role.
✨Be Ready to Talk Insights and Reporting
Think about how you've used data to drive decisions in past campaigns. Be prepared to share specific metrics or dashboards you've created and how they influenced marketing strategies. This will highlight your ability to translate CRM activity into actionable insights.
✨Demonstrate Your Collaborative Spirit
Since this role involves working across multiple teams, be ready to discuss how you've successfully collaborated with others in the past. Share examples of how you gathered requirements or clarified workflows, showing that you can bridge the gap between technical and non-technical colleagues.
