Senior Marketing Manager (6-Month Maternity Cover) - Hybrid (London)
Drive strategy. Shape audience growth. Lead campaigns for one of the UK's largest event.
Are you a strategic, creative and outrageously organised marketer looking for your next step? This 6-month maternity cover offers the chance to take ownership of a major B2B technology event and work across the full marketing mix - from campaign strategy to audience development, paid media, PR, content alignment and commercial growth.
What you'll be doing
- Developing and executing end-to-end marketing strategies across a large-scale tech event
- Leading messaging, copywriting and outbound communications to drive delegate and exhibitor engagement
- Partnering with sales to deliver campaigns that support new business, retention and revenue growth
- Building strategic audience development plans aligned to event positioning and key messaging
- Managing paid media, PR agency collaboration and brand amplification across digital and broadcast channels
- Overseeing community building and social media strategies that deepen engagement and brand affinity
- Managing databases, segmentation, reporting and forecasting with BI/data support
- Owning delegate/visitor revenue generation, pricing strategy and registration delivery
- Managing budgets, POs and stakeholder sign-off across marketing materials and content
What we’re looking for
- Strong copywriting and communication skills
- Confidence working with CRM/CMS systems, email automation and digital marketing tools (GA, Google Ads, etc.)
- Ability to analyse KPIs, demographics and market trends to optimise performance
- Flexibility around peak event periods
What you'll gain
- The chance to lead marketing for a flagship UK event
- Exposure to all areas of event marketing - digital, audience, commercial, PR, paid media, content alignment
- A fast-paced, creative environment with genuine career-building potential
- Hybrid working (West London)
- Competitive salary + performance-related bonus
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Senior /Marketing Manager (6‑Month Maternity Cover) 50-55k + Bonus in London employer: Mason & Dale Recruitment Specialists
Mason & Dale is an exceptional employer, offering a supportive and collaborative office culture where every team member is valued. Located in London, this role not only provides a competitive salary but also fosters employee growth through transparent feedback and real progression opportunities within the education sector. With a focus on teamwork and social engagement, employees enjoy a vibrant work environment that includes fun activities and strong leadership committed to staff development.
Contact Details:
Mason & Dale Recruitment Specialists Recruitment Team
