At a Glance
- Tasks: Shape and execute high-performing marketing strategies for B2B technology events.
- Company: Fast-growing, marketing-led B2B events business with a collaborative culture.
- Benefits: Competitive salary, performance-related bonus, and clear career progression.
- Other info: Opportunity to develop skills across the full marketing mix and work with ambitious teams.
- Why this job: Make a meaningful impact in a dynamic environment where your ideas truly matter.
- Qualifications: Strong writing skills, project management experience, and familiarity with digital marketing tools.
The predicted salary is between 50000 - 65000 £ per year.
The company I've partnered with is a fast‑growing, marketing‑led B2B events business. The teams are ambitious, collaborative and driven by shared values — ownership, empathy, teamwork, integrity and determination. Employees are empowered to grow, shape their own path and make a meaningful impact. The company is now looking for a Marketing Manager to help develop and deliver high‑performing marketing strategies for one of its largest UK‑based B2B technology portfolios.
What you’ll be doing:
- Working with Senior Marketing Managers, Group Marketing and Event Leadership to shape marketing strategy, positioning and key messaging.
- Executing multi‑channel marketing campaigns and reporting on performance.
- Partnering closely with Sales to create campaigns that drive new business, retention and revenue across digital and sponsorship products.
- Leading audience development plans and owning customer‑facing messaging and copywriting.
- Collaborating with partners to deliver lead‑generation campaigns and compelling marketing materials.
- Ensuring all marketing output is aligned, consistent and approved by relevant stakeholders.
- Reviewing KPIs, audience insights and industry trends to optimise campaign performance.
- Managing and optimising paid media campaigns across multiple platforms.
- Working with PR partners to maximise brand visibility and media presence.
- Overseeing community‑building and social media strategies to drive engagement and brand affinity.
- Managing data, segmentation and CRM activity with support from BI and data teams.
- Providing accurate reporting, forecasts and marketing insights.
- Managing budgets, POs and finance processes.
- Leading the full visitor registration journey and contributing to attendee revenue strategy.
What you’ll bring:
- Excellent writing skills, especially for technology‑focused audiences.
- Ability to produce creative, insight‑led marketing plans.
- Strong project management skills and the ability to juggle multiple deadlines.
- Experience with CRM, CMS, email marketing and automation tools.
- Understanding of data protection and compliance in marketing.
- Ability to identify relevant search terms and segmentation criteria.
- Experience delivering digital marketing campaigns and using tools such as Google Analytics and Google Ads.
- Flexibility around peak event periods.
- Experience contributing to marketing plans and managing direct reports.
What you can expect:
- The opportunity to develop your skills across the full marketing mix.
- A genuinely marketing‑led environment where your ideas matter.
- Clear career progression in a rapidly growing organisation.
- Competitive salary and performance‑related bonus.
Marketing Manager 42-47k + 8K bonus in London employer: Mason & Dale Recruitment Specialists
As a fast-growing B2B events business based in London, we pride ourselves on fostering a dynamic and collaborative work culture where employees are encouraged to take ownership and make a meaningful impact. With a focus on personal and professional growth, our Marketing Manager role offers the chance to develop innovative marketing strategies while enjoying competitive salaries, performance-related bonuses, and clear career progression in a supportive environment that values teamwork and integrity.
Contact Details:
Mason & Dale Recruitment Specialists Recruitment Team
