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- Tasks: Lead marketing strategy for exciting B2B events and drive audience engagement.
- Company: Dynamic company in Dorking, offering a hybrid work environment.
- Benefits: Competitive salary, bonus, and opportunities for professional growth.
- Why this job: Shape impactful strategies and lead a talented team in a fast-paced environment.
- Qualifications: Experience in B2B marketing, strong leadership, and excellent communication skills.
- Other info: Enjoy autonomy and variety while influencing major industry events.
The predicted salary is between 42000 - 60000 £ per year.
Dorking, Surrey (Hybrid – minimum 3 days onsite)
Are you a strategic, commercially minded marketing leader who thrives in a fast‑paced events environment? This is an exciting opportunity to take ownership of a portfolio shaping the marketing strategy and driving audience growth, engagement, and event success. As Senior Marketing Manager, you’ll lead a talented team and work cross‑functionally with sales, editorial, conference, data, web, and paid media specialists to deliver high‑impact, insight‑driven campaigns. If you love combining creativity with analytics — and you’re energised by delivering brilliant events — this role will suit you perfectly.
What You’ll Be Doing
- Developing and delivering strategic marketing plans across multiple exhibitions, conferences, and magazines
- Leading audience development strategy and ensuring all communications reflect strong positioning and compelling messaging
- Managing, coaching, and developing Marketing Managers and Executives
- Overseeing marketing budgets and ensuring campaigns deliver ROI
- Building and nurturing partnerships with industry bodies and sector media
- Leading multi‑channel campaign execution and reporting on performance
- Analysing pre‑registration, attendee data, and KPIs to optimise campaigns
- Managing creative and design processes to ensure brand consistency
- Collaborating with sales to support new business and retention campaigns
- Providing on‑site event marketing leadership — from visitor experience to content capture
Key Skills & Experience
- Proven experience in marketing for exhibitions, events, or B2B media
- Strong leadership skills with a coaching mindset
- Exceptional written and verbal communication
- Highly organised with excellent attention to detail
- Confident managing multiple projects at pace
- Strong understanding of digital marketing, analytics, and CRM/ESP platforms
- Analytical thinker with the ability to turn data into actionable insights
- Creative problem‑solver with a collaborative approach
- Comfortable influencing stakeholders at all levels
Why This Role
You’ll have the autonomy to shape strategy, elevate audience engagement, and directly influence the success of major industry events. It’s a role for someone who loves variety, thrives on ownership, and enjoys leading a high‑performing team.
Snr Marketing Manager - B2B- Events - £55-60k + 7.5KBonus in Dorking employer: Mason & Dale Recruitment Specialists
Contact Detail:
Mason & Dale Recruitment Specialists Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Snr Marketing Manager - B2B- Events - £55-60k + 7.5KBonus in Dorking
✨Tip Number 1
Network like a pro! Attend industry events, webinars, and meet-ups to connect with potential employers and fellow professionals. Don’t be shy; introduce yourself and share your passion for marketing — it could lead to job opportunities!
✨Tip Number 2
Showcase your skills online! Create a personal website or update your LinkedIn profile with your achievements, campaigns you've led, and any analytics that demonstrate your impact. This is your chance to shine and attract the right attention.
✨Tip Number 3
Prepare for interviews by researching the company and its recent events. Be ready to discuss how your experience aligns with their goals and how you can drive audience growth and engagement. Tailor your answers to reflect their needs!
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for talented individuals who can bring creativity and analytics together. Your next big opportunity could be just a click away!
We think you need these skills to ace Snr Marketing Manager - B2B- Events - £55-60k + 7.5KBonus in Dorking
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Senior Marketing Manager. Highlight your experience in B2B events and showcase any strategic marketing plans you've developed. We want to see how you’ve driven audience growth and engagement!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this role. Share specific examples of your leadership skills and how you've successfully managed marketing campaigns in fast-paced environments.
Showcase Your Analytical Skills: Since this role involves a lot of data analysis, make sure to mention your experience with analytics and how you've turned insights into actionable strategies. We love candidates who can blend creativity with numbers!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Mason & Dale Recruitment Specialists
✨Know Your Audience
Before the interview, research the company’s recent events and marketing strategies. Understand their target audience and think about how you can contribute to their growth. This will show that you're not just interested in the role, but also in the company's mission.
✨Showcase Your Leadership Skills
Prepare examples of how you've successfully led teams in the past. Highlight your coaching mindset and how you've developed others in your previous roles. This is crucial for a Senior Marketing Manager position, so be ready to discuss specific outcomes from your leadership.
✨Be Data-Driven
Since the role involves analysing data to optimise campaigns, come prepared with examples of how you've used analytics in your previous marketing efforts. Discuss specific KPIs you’ve improved and how you turned insights into actionable strategies.
✨Demonstrate Creativity and Collaboration
Think of instances where you've combined creativity with analytical thinking to solve problems. Be ready to discuss how you’ve collaborated with different departments, like sales or editorial, to deliver successful campaigns. This will highlight your ability to work cross-functionally, which is key for this role.