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- Tasks: Lead digital marketing strategies and manage web content for a global investment firm.
- Company: Join a top player in the investment management industry with a strong global presence.
- Benefits: Enjoy a permanent position with opportunities for career growth and collaboration with talented teams.
- Why this job: Be part of a dynamic team driving digital engagement and enhancing user experiences.
- Qualifications: Must have digital marketing experience in asset management and proficiency in analytics tools.
- Other info: Ideal for creative thinkers who thrive under pressure and enjoy leading teams.
The predicted salary is between 48000 - 84000 £ per year.
An expanding investment firm based in London is looking for an experienced digital marketing candidate. Reporting into the Head of Marketing Communications, you will be responsible for managing and implementing digital strategy across EMEA.
This is a brand new role to support the digital transformation of the business. Key responsibilities include:
- Create and execute highly successful digital marketing campaigns
- Work closely with wider sales and marketing teams to optimise lead generation and business objectives via digital platforms
- Drive traffic onto the firm’s platform and track progress to improve conversion rates
- Ensure consistent brand standards are maintained across the website
- Present to and educate stakeholders on new ideas and progress
- Manage and coach Digital Executives
Experience and skills required:
- Digital marketing experience in the investment management or financial services industry
- Proven track record of creating and executing highly effective digital marketing campaigns
- Experienced user of CMS, Google Analytics and knowledge of HTML
- Strong communications skills with a “can do” attitude
The ideal candidate will be a creative thinker and will have the ambition to provide the best end-user experience in the investment management industry. Applicants should be able to collaborate with team members, lead by example and strive for continuous improvement.
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Senior Digital Marketing Manager employer: Mason Blake
Contact Detail:
Mason Blake Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Digital Marketing Manager
✨Tip Number 1
Make sure to showcase your experience in digital marketing specifically within asset management. Highlight any successful campaigns or projects you've led that align with the responsibilities of managing a web estate and driving digital engagement.
✨Tip Number 2
Familiarize yourself with the latest trends in digital communication and best practices. Being able to discuss innovative strategies during the interview will demonstrate your expertise and passion for the field.
✨Tip Number 3
Prepare to discuss your experience with analytics tools like Google Analytics and Adobe Analytics. Be ready to provide examples of how you've used data to inform decisions and improve digital experiences in previous roles.
✨Tip Number 4
Since this role involves collaboration with senior stakeholders, practice articulating your ideas clearly and concisely. Consider preparing a few key points about your past experiences that demonstrate your ability to communicate effectively in high-pressure situations.
We think you need these skills to ace Senior Digital Marketing Manager
Some tips for your application 🫡
Understand the Role: Make sure to thoroughly read the job description and understand the key responsibilities and requirements. Tailor your application to highlight your relevant experience in digital marketing, especially within asset management.
Highlight Relevant Experience: In your CV and cover letter, emphasize your previous experience in digital marketing, particularly your work with headless CMS and analytics tools. Provide specific examples of how you've successfully managed digital engagement channels and led teams.
Showcase Your Skills: Demonstrate your creative thinking and organizational skills in your application. Mention any successful projects where you implemented best practices in digital communication or defined an SEO strategy.
Personalize Your Cover Letter: Write a compelling cover letter that not only outlines your qualifications but also expresses your enthusiasm for the role. Mention how you can contribute to the company's goals and your eagerness to collaborate with senior stakeholders.
How to prepare for a job interview at Mason Blake
✨Showcase Your Digital Marketing Expertise
Be prepared to discuss your previous experience in digital marketing, especially within asset management. Highlight specific campaigns or projects you've led, focusing on the strategies you implemented and the results achieved.
✨Demonstrate Your Analytical Skills
Since the role involves using analytics tools like Google Analytics and Adobe Analytics, be ready to share examples of how you've used data to inform your digital strategies. Discuss any insights you've gained and how they impacted your decision-making.
✨Prepare for Stakeholder Engagement
The ability to communicate clearly with senior stakeholders is crucial. Practice articulating your ideas concisely and confidently, both in writing and verbally. Think of scenarios where you've successfully managed stakeholder relationships.
✨Emphasize Your Leadership Experience
As a Senior Digital Marketing Manager, you'll likely lead a team. Be ready to discuss your line management experience, including how you've guided your team, fostered collaboration, and driven departmental efforts in digital engagement.
