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- Tasks: Manage and optimise digital marketing campaigns using Pardot and Salesforce.
- Company: Join a leading global investment management firm expanding its digital marketing team.
- Benefits: Enjoy flexible working options and a dynamic work environment.
- Why this job: Be part of a forward-thinking team that values innovation and collaboration.
- Qualifications: Experience in digital marketing within financial services; knowledge of HTML/CSS, Pardot, and Salesforce required.
- Other info: Opportunity to work with colleagues across Europe and enhance your marketing skills.
The predicted salary is between 36000 - 60000 £ per year.
This is a new role with a global investment management firm based in the city. They are expanding their digital marketing capabilities and are looking to recruit an experienced candidate.
The successful candidate will be responsible for growing and maintaining the client’s digital marketing efforts through their marketing automation platform.
Key responsibilities:
- Use Pardot to create, test and deploy single and multi-step e-mail campaigns, landing pages, events and webinars for different distribution channels and segments
- Work with colleagues across Europe to help deliver campaigns
- Develop and maintain responsive e-mail templates, troubleshoot issues, and stay abreast of technology advances
- Test, analyse and report on e-mail campaign performance on a recurring basis. Identify trends and opportunities for improved open, click thru and conversion rates.
- Work with different sales distribution channels and understand the sales structure to build effective distributions lists
Candidate Profile:
- Experience working within financial services in a digital marketing function
- Competent using HTML/CSS, Pardot and Salesforce
- Strong communication skills to manage internal stakeholders
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Contact Detail:
Mason Blake Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Automation Specialist
✨Tip Number 1
Familiarise yourself with Pardot and Salesforce, as these are crucial tools for the role. Consider taking online courses or tutorials to enhance your skills and demonstrate your commitment to mastering these platforms.
✨Tip Number 2
Network with professionals in the financial services sector who have experience in digital marketing. Attend industry events or join relevant online forums to gain insights and potentially get referrals that could help you land the job.
✨Tip Number 3
Stay updated on the latest trends in digital marketing, especially in email campaigns and automation. Being knowledgeable about current best practices will not only prepare you for interviews but also show your passion for the field.
✨Tip Number 4
Prepare to discuss specific examples of successful email campaigns you've managed in the past. Highlight your ability to analyse performance metrics and how you've used data to improve campaign outcomes, as this will resonate well with the hiring team.
We think you need these skills to ace Marketing Automation Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in digital marketing, particularly with Pardot and Salesforce. Include specific examples of campaigns you've managed and the results achieved.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Mention your experience in financial services and how it relates to the responsibilities outlined in the job description.
Showcase Technical Skills: Emphasise your technical skills, especially your proficiency in HTML/CSS and any relevant marketing automation tools. Provide examples of how you've used these skills to improve campaign performance.
Highlight Communication Abilities: Since strong communication skills are essential for this role, include examples of how you've successfully collaborated with internal stakeholders or cross-functional teams in previous positions.
How to prepare for a job interview at Mason Blake
✨Showcase Your Technical Skills
Make sure to highlight your experience with Pardot, HTML/CSS, and Salesforce during the interview. Be prepared to discuss specific campaigns you've managed and how you utilised these tools to achieve results.
✨Understand the Financial Services Landscape
Since this role is within a global investment management firm, demonstrate your knowledge of the financial services industry. Discuss any relevant experience you have and how it can contribute to their digital marketing efforts.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills and ability to work with cross-functional teams. Prepare examples of how you've collaborated with colleagues in the past to deliver successful campaigns.
✨Analyse Campaign Performance
Be ready to talk about how you test, analyse, and report on email campaign performance. Share insights on how you've identified trends and improved metrics like open and click-through rates in previous roles.
