At a Glance
- Tasks: Create and manage engaging email campaigns using Marketo for a global investment firm.
- Company: Join a leading investment management firm in the vibrant west end.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Inclusive workplace that values diversity and offers excellent career advancement.
- Why this job: Be part of a dynamic team driving digital marketing innovation in finance.
- Qualifications: Experience in digital marketing, especially in financial services, with skills in HTML/CSS and Marketo.
The predicted salary is between 50000 - 70000 £ per year.
This is a new role with a global investment management firm based in the west end. They are expanding their digital marketing capabilities and are looking to recruit an experienced candidate. The successful candidate will be responsible for growing and maintaining the client’s digital marketing efforts through their marketing automation platform.
Key responsibilities:
- Use Marketo to create, test, and deploy single and multi-step e‑mail campaigns, landing pages, events and webinars for different distribution channels and segments, utilising dynamic content with tokens and scripts.
- Work with colleagues across Europe to help deliver campaigns.
- Develop and maintain responsive e‑mail templates, troubleshoot issues, and stay abreast of technology advances.
- Test, analyse and report on e‑mail campaign performance on a recurring basis. Identify trends and opportunities for improved open, click‑through and conversion rates.
- Work with different sales distribution channels and understand the sales structure to build effective distribution lists.
Candidate profile:
- Experience working within financial services in a digital marketing function.
- Competent using HTML/CSS, Marketo and Salesforce.
- Strong project management skills.
- Expert on e‑mail marketing best practices.
- Strong communication skills to manage internal stakeholders.
Email Marketing Specialist employer: Mason Blake
Join a dynamic global investment management firm in the heart of the west end, where innovation meets opportunity. As an Email Marketing Specialist, you'll thrive in a collaborative work culture that values creativity and professional growth, with access to cutting-edge technology and resources. Enjoy a supportive environment that encourages continuous learning and development, making it an ideal place for those seeking a meaningful and rewarding career in digital marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Email Marketing Specialist
✨Tip Number 1
Network like a pro! Reach out to your connections in the financial services and digital marketing sectors. We all know that sometimes it’s not just what you know, but who you know that can land you that interview.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best email campaigns, especially those using Marketo. We want to see your creativity and how you’ve driven results – numbers speak volumes!
✨Tip Number 3
Prepare for the interview by brushing up on your knowledge of email marketing best practices and the latest trends. We suggest practising common interview questions and having examples ready that highlight your project management skills.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we’re always looking for passionate candidates who are eager to grow with us in the digital marketing space.
We think you need these skills to ace Email Marketing Specialist
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Email Marketing Specialist role. Highlight your experience with Marketo, HTML/CSS, and any relevant projects in financial services. We want to see how your skills match what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about digital marketing and how your background makes you a perfect fit for our team. Don’t forget to mention your project management skills and communication prowess!
Showcase Your Campaign Successes:When detailing your experience, focus on specific email campaigns you've worked on. Share metrics like open rates and click-through rates to demonstrate your impact. We love numbers that tell a story about your success!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen to join our team!
How to prepare for a job interview at Mason Blake
✨Know Your Tools Inside Out
Make sure you’re well-versed in Marketo, HTML/CSS, and Salesforce. Brush up on how to create and deploy email campaigns, as well as troubleshoot any issues that might arise. Being able to discuss specific examples of your past work with these tools will show your expertise.
✨Showcase Your Analytical Skills
Be prepared to talk about how you've tested, analysed, and reported on email campaign performance in the past. Bring examples of trends you've identified and how you've improved open and click-through rates. This will demonstrate your ability to drive results.
✨Understand the Financial Services Landscape
Since this role is within a global investment management firm, having a grasp of the financial services sector is crucial. Familiarise yourself with industry-specific challenges and how digital marketing can address them. This knowledge will set you apart from other candidates.
✨Communicate Effectively
Strong communication skills are key for managing internal stakeholders. Practice articulating your ideas clearly and confidently. Think about how you can convey complex information simply, especially when discussing campaign strategies or results.
