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- Tasks: Manage email campaigns and marketing automation using Marketo to engage clients.
- Company: Join a global investment management firm in the vibrant west end of London.
- Benefits: Enjoy a permanent role with opportunities for growth and collaboration across Europe.
- Why this job: Be part of an innovative team shaping digital marketing strategies in finance.
- Qualifications: Degree educated with experience in digital marketing, especially in financial services.
- Other info: Mason Blake promotes equal opportunities and welcomes diverse applicants.
The predicted salary is between 36000 - 60000 £ per year.
This is a new role with a global investment management firm based in the west end. They are expanding their digital marketing capabilities and are looking to recruit an experienced candidate. The successful candidate will be responsible for growing and maintaining the client’s digital marketing efforts through their marketing automation platform.
Key responsibilities:
- Use Marketo to create, test, and deploy single and multi-step e-mail campaigns, landing pages, events and webinars for different distribution channels and segments, utilising dynamic content with tokens and scripts.
- Work with colleagues across Europe to help deliver campaigns.
- Develop and maintain responsive e-mail templates, troubleshoot issues, and stay abreast of technology advances.
- Test, analyse and report on e-mail campaign performance on a recurring basis.
- Identify trends and opportunities for improved open, click thru and conversion rates.
- Work with different sales distribution channels and understand the sales structure to build effective distributions lists.
Candidate Profile:
- Degree educated.
- Experience working within financial services in a digital marketing function.
- Competent using HTML/CSS, Marketo and Salesforce.
- Strong communication skills to manage internal stakeholders.
Digital Marketing Specialist - Email and Marketing Automation employer: Mason Blake
Contact Detail:
Mason Blake Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Specialist - Email and Marketing Automation
✨Tip Number 1
Familiarise yourself with Marketo and its features. Since this role heavily relies on using Marketo for email campaigns, having a solid understanding of how to create and manage campaigns within the platform will give you a significant edge.
✨Tip Number 2
Brush up on your HTML/CSS skills. As the job requires developing responsive email templates, being comfortable with coding will not only help you in the role but also impress the hiring team during discussions.
✨Tip Number 3
Network with professionals in the financial services sector. Engaging with others in the industry can provide insights into current trends and challenges, which you can discuss during interviews to demonstrate your knowledge and enthusiasm.
✨Tip Number 4
Prepare to discuss your experience with email campaign performance analysis. Be ready to share specific examples of how you've improved open rates and conversions in past roles, as this will showcase your ability to drive results.
We think you need these skills to ace Digital Marketing Specialist - Email and Marketing Automation
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly with email campaigns and marketing automation platforms like Marketo. Use specific examples to demonstrate your skills in HTML/CSS and your understanding of the financial services sector.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your ability to work collaboratively across teams. Mention your experience with campaign performance analysis and how you can contribute to improving open and conversion rates.
Showcase Technical Skills: In your application, emphasise your technical skills, especially your proficiency with Marketo and Salesforce. Consider including a brief section on any relevant certifications or training you've completed in these areas.
Highlight Communication Skills: Since strong communication skills are essential for this role, provide examples of how you've successfully managed internal stakeholders in previous positions. This could include coordinating with different teams or presenting campaign results.
How to prepare for a job interview at Mason Blake
✨Know Your Tools
Familiarise yourself with Marketo, HTML/CSS, and Salesforce before the interview. Be prepared to discuss how you've used these tools in past roles, as they are crucial for the position.
✨Showcase Your Campaign Success
Prepare examples of successful email campaigns you've managed. Highlight metrics like open rates, click-through rates, and conversion rates to demonstrate your impact on previous projects.
✨Understand the Financial Services Landscape
Brush up on the financial services industry and its digital marketing trends. Being knowledgeable about the sector will show your potential employer that you can effectively tailor campaigns to their audience.
✨Communicate Effectively
Strong communication skills are essential for this role. Practice articulating your thoughts clearly and confidently, especially when discussing how you collaborate with internal stakeholders across different teams.
