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- Tasks: Lead marketing initiatives and enhance brand presence through strategic planning and campaign management.
- Company: Join Mash Direct, a dynamic FMCG company aiming to become a household name in the UK and Ireland.
- Benefits: Enjoy perks like a cycle to work scheme, discounted food, and on-site parking.
- Why this job: Be part of an ambitious team driving innovation and brand growth in a vibrant work culture.
- Qualifications: Seeking experienced marketing professionals with strong digital strategy and project management skills.
- Other info: This role offers a bespoke remuneration package and is not open to agencies.
The predicted salary is between 36000 - 60000 £ per year.
At Mash Direct, we have a bold vision to make Mash Direct a national household brand in the vegetable accompaniments and side dishes category throughout the UK and Ireland. We are an ambitious, high energy, FMCG Company with plans to build on our success in 2025 and beyond.
As a result of a strategic new direction for the Company, we have a new post within the management team at Mash Direct for an experienced and talented Marketing professional ready to grow their career with us,
MARKETING MANAGER
Our products at Mash Direct have won an array of taste and quality awards and we are now hiring a dynamic and results-driven Marketing Manager to lead our marketing initiatives and enhance our brand presence. The ideal candidate will possess a strong understanding of marketing strategies, digital trends, and project management. This role requires effective communication skills and the ability to analyse market data to drive successful campaigns.
Reporting to the Chief Executive Officer, you will play a critical role in translating strategic goals into brand execution and performance marketing. You will operate with three direct reports, requiring a hands-on approach across strategy and execution, and close collaboration with the Chief Commercial Officer on trade marketing and New Product Development. You will manage all activity within the marketing department, ensuring team members deliver marketing campaigns and objectives in line with agreed KPIs and will lead brand awareness and positive engagement with key internal and external stakeholders.
Key Responsibilities
Strategic Planning and KPIs:
- Develop, plan, and execute a marketing, digital and communications strategy to deliver compelling campaigns across all marketing disciplines, including media and public relations, awards, digital platforms, event management, sales, retailer support and insights.
- Drive brand tiering strategy, availability campaigns, and own label development initiatives.
- Plan and manage integrated marketing campaigns to elevate brand position and drive revenue. .
Marketing Operations Management:
- Collaborate with the senior leadership team to meet business goals.
- Ensure brand consistency across all marketing and communications channels.
- Manage production and distribution of all marketing materials in line with branding guidelines.
Budget Management:
- Manage a marketing budget ROI focus.
- Track budgets closely and identify ways to improve efficiency and reduce costs.
- Implement process improvements within the department.
People Management:
- Work with the Head of People and Culture to develop a people strategy and improve internal communications and EPV.
- Allocate jobs, monitor KPIs, and oversee recruitment.
- Promote safety awareness and compliance for health and safety, food safety and fire safety.
Campaign Management:
- Create marketing and communications plans including PR, digital, and event campaigns.
- Manage multiple projects within agreed timeframes.
- Track campaign effectiveness using KPIs and insights.
- Oversee concept-to-delivery for promotions, experiential events, and product launches.
Digital Strategy:
- Develop digital strategy and communications plan with the Digital Marketing Lead
- Track digital performance against KPIs and budget.
- Collaborate with the digital team to improve engagement and social reach.
Communication Strategy:
- Lead media, public relations, and awards strategy.
- Ensure alignment between communication strategies and commercial, digital, and product objectives.
- Directly manage the Communications and Events Executive, supporting the execution of PR activities, event planning, internal messaging, sampling, and award entries.
- Represent the brand at industry networking events.
Innovation & NPD Collaboration:
- Lead market and consumer insight analysis to support product development.
- Develop go-to-market plans for new products and packaging.
- Align launches with commercial strategy and retailer needs.
Consumer & Market Insight:
- Build and maintain a monthly insight dashboard
- Translate insights into strategic actions for messaging.
- Conduct regular competitor reviews to identify opportunities.
- Share insights across departments including NPD and sales.
Sales & Commercial Team Collaboration:
- Partner with the Chief Commercial Officer and sales team to support branded growth.
- Co-develop promotional plans and in-store marketing assets.
- Align marketing calendars with sales cycles and targets.
- Contribute to key account pitches and presentations.
A bespoke remuneration package applies to this role.
For a confidential or informal discussion on this role, applicants are welcome to reach out to the Head of People & Culture at Mash Direct. Closing date : 30 June 2025.
** This role is not open to agencies **
Benefits:
- Cycle to work scheme
- Discounted or free food
- On-site parking
Schedule:
- Monday to Friday
Work Location: In person
Application deadline: 30/06/2025
Reference ID: MM (2506)
Marketing Manager employer: Mash Direct
Contact Detail:
Mash Direct Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Familiarise yourself with Mash Direct's brand and product offerings. Understanding their unique selling points and recent marketing campaigns will help you tailor your approach and demonstrate genuine interest during any discussions.
✨Tip Number 2
Network with professionals in the FMCG sector, especially those who have experience in marketing roles. Attend industry events or webinars to connect with potential colleagues and gain insights into current trends that could benefit your application.
✨Tip Number 3
Prepare to discuss specific marketing strategies you've successfully implemented in the past. Be ready to share metrics and outcomes that showcase your ability to drive brand awareness and revenue growth, as these are key aspects of the role.
✨Tip Number 4
Stay updated on digital marketing trends and tools, as this role requires a strong understanding of digital strategies. Being able to discuss how you can leverage these trends to enhance Mash Direct's online presence will set you apart from other candidates.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, particularly in FMCG. Emphasise your understanding of digital trends and project management skills, as these are crucial for the Marketing Manager role at Mash Direct.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the brand and your vision for its growth. Mention specific marketing strategies you would implement to enhance brand presence and drive revenue, aligning with Mash Direct's goals.
Highlight Key Achievements: In your application, include quantifiable achievements from previous roles, such as successful campaigns or budget management. This will demonstrate your ability to deliver results and manage marketing operations effectively.
Showcase Communication Skills: Since effective communication is vital for this role, provide examples of how you've successfully collaborated with teams or stakeholders in the past. This could include managing PR activities or leading marketing campaigns.
How to prepare for a job interview at Mash Direct
✨Know Your Marketing Metrics
Familiarise yourself with key performance indicators (KPIs) relevant to the role. Be prepared to discuss how you have used data to drive successful marketing campaigns in the past, as this will demonstrate your analytical skills and understanding of ROI.
✨Showcase Your Digital Savvy
Given the emphasis on digital strategy in the job description, be ready to talk about your experience with digital marketing tools and platforms. Highlight any successful campaigns you've managed that utilised social media, email marketing, or SEO strategies.
✨Prepare for Team Management Questions
As this role involves managing a team, think about your leadership style and how you motivate and develop your team members. Prepare examples of how you've successfully led projects and collaborated with others to achieve common goals.
✨Align with Company Values
Research Mash Direct's brand values and mission. Be ready to explain how your personal values align with theirs and how you can contribute to their vision of becoming a national household brand. This will show your genuine interest in the company and its goals.
