Public Relations Manager (Northern Europe)

Organizational area: Commercial - Europe

Role perimeter: Northern Europe (UK, Ireland, Scandinavia)

Location: Remote

Luxury, sport and style expressed through unique cars. This is Maserati’s mission and it has always pursued that mission by creating high-performance automobiles with timeless Italian style, bespoke interiors, and effortless power with a signature sound.

Maserati produces a complete range of unique cars, immediately recognizable for their extraordinary personality. Thanks to their style, technology, and innately exclusive character, they delight the most discerning, demanding tastes and have always been a benchmark for the global automotive industry.

Maserati is now looking for new talents to join the #Maserati Team.

MISSION

The PR Manager for Northern Europe (covering the UK, Ireland, and Scandinavia) will lead the planning and execution of local events and media relations to amplify brand visibility and reputation. This role combines strategic vision with hands-on implementation, aiming to strengthen brand presence, increase awareness, and build lasting relationships with key media, influencers, and stakeholders.

RESPONSIBILITIES AND DUTIES

• Local Event Coordination: Plan and execute local events in line with HQ marketing guidelines, including test drives, product launches, co-marketing initiatives, sponsorships, and loyalty programs. Ensure all events are brand-aligned, engaging, and flawlessly delivered, with the goal of driving brand awareness and deepening customer engagement.
• Public Relations Management: Build and maintain strong relationships with key automotive and lifestyle media across the UK, Ireland, and Scandinavia (approx. 90% automotive, 10% lifestyle). Develop compelling press materials—such as press releases, media pitches, and backgrounders—that effectively convey the brand’s values, positioning, and initiatives.
• Key City Activations: Strategically plan and implement high-impact brand activations in key urban centers to enhance visibility, generate buzz, and foster meaningful consumer connections.
• Budget Oversight: Manage and optimize the local PR and events budget, ensuring cost-effective execution of all activities while maximizing reach and ROI.
• Global PR Collaboration: Serve as a strategic link between the local markets and HQ/Regional teams to ensure alignment, share best practices, and drive integrated PR efforts on both local and international levels.

REQUIREMENTS

• Degree in Marketing, Communications, or Economics.
• Minimum of 6 years’ experience in similar or related roles within PR, communications, or marketing.
• Proven track record in the automotive sector is highly preferred.
• Demonstrated expertise in planning and executing high-impact, brand-aligned events.
• Strong project management skills, with the ability to effectively balance multiple tasks, deadlines, and stakeholders.
• Solid understanding of budget management and financial planning.
• Proficiency with key digital tools and software for PR, event coordination, and media outreach.
• Creative thinker with a sharp eye for detail and a passion for brand storytelling.
• Native-level fluency in English, with outstanding written and verbal communication skills.

OUR RECRUITMENT PROCESS

As a first step, your CV will go through our screening: feel free to customize it to express who you are and to tell us about your most relevant experiences and characteristics. In case your profile is aligned to the position, the Talent Acquisition team will get in touch with you for a first call where we will know each other; you will tell us something more about yourself and your interest in Maserati, while we will be available to answer your questions. The selected profiles will meet the HR Business Partner and the Hiring Manager. Please note that we don’t accept Email-Applications!

WHAT WE OFFER

Being part of the Maserati will give you the chance to work within an international work environment, leading and contributing to different projects in cooperation with cross-region teams. You’ll be able to work remotely and by a flexible schedule, while benefiting from dedicated welfare programs and continuous learning and development opportunities - we make an extensive range of internally and externally run courses available for all our employees. Benefits will be discussed with you by your recruiter during the hiring process.

DIVERSITY & INCLUSION

At Maserati, we assess candidates based on qualifications, merit and business needs. We welcome applications from people of all gender identities, age, ethnicity, nationality, religion, sexual orientation and disability. Diverse teams will allow us to better meet the evolving needs of our customers and care for our future. We are committed to making reasonable adjustments to the recruitment process as required. Please add any adjustment requests to your application.