Northern Europe Marketing Manager

Organizational area: Commercial - Europe

Scope: Northern Europe (UK, Ireland, Scandinavia)

Luxury, sport and style expressed through unique cars. This is Maserati’s mission and it has always pursued that mission by creating high-performance automobiles with timeless Italian style, bespoke interiors, and effortless power with a signature sound.

Maserati produces a complete range of unique cars, immediately recognizable for their extraordinary personality. Thanks to their style, technology, and innately exclusive character, they delight the most discerning, demanding tastes and have always been a benchmark for the global automotive industry.

Maserati is now looking for new talents to join the #Maserati Team.

MISSION

We are looking for a dynamic Marketing Manager to lead Maserati’s marketing strategy and execution in Northern Europe (UK, Ireland, and Scandinavia). This role will be pivotal in elevating the brand’s local presence, driving commercial success, and ensuring seamless alignment with Maserati’s global marketing strategy. You will act as a strategic bridge between regional market needs and global brand direction, ensuring brand consistency across all consumer and trade touchpoints. Success in this role means delivering localized, high-impact marketing campaigns that resonate with our audience and uphold the luxury and innovation Maserati represents.

RESPONSIBILITIES AND DUTIES

• Strategic Marketing & Market Development
  • Develop and implement integrated marketing strategies tailored to the regional markets.
  • Drive market-specific initiatives, with a focus on Tier 2 and Tier 3 cities, to boost brand visibility and product awareness.
• Digital & Media Planning
  • Design and manage local media strategies with a strong emphasis on digital and social platforms.
  • Ensure compelling digital storytelling that aligns with Maserati’s global identity and standards.
• CRM & Customer Journey
  • Lead CRM strategies across the entire funnel—from acquisition to loyalty—via eDEMs, newsletters, and personalized outreach.
  • Manage lead generation and nurturing in partnership with the sales team to drive conversion and optimize performance tracking.
• Events & Brand Experience
  • Plan and execute key local events including product launches, test drives, co-marketing activities, sponsorships, and customer loyalty experiences.
  • Ensure every event reflects Maserati’s brand values and delivers a premium customer experience.
  • Collaborate with PR to enhance brand presence across initiatives.
• Influencer Marketing & Brand Advocacy
  • Support the development and execution of local influencer marketing plans in partnership with the PR team to drive awareness and engagement.
• Cross-functional & Dealer Collaboration
  • Serve as the marketing lead with the regional sales team to define campaign goals and customer targeting.
  • Partner with local dealerships to support the creation and implementation of compliant and effective marketing plans.
• Budget Management & Reporting
  • Oversee the regional marketing budget, ensuring optimal resource allocation and ROI.
  • Deliver consistent performance reporting and actionable insights to guide strategic decisions.

REQUIREMENTS

• Solid expertise in integrated marketing, digital strategy, CRM, and brand management.
• Strong project management abilities with experience leading cross-functional and cross-regional initiatives.
• Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field.
• Minimum of 10 years of relevant experience, ideally within the automotive sector or other premium/luxury consumer industries.
• Proficient in marketing analytics tools, CRM platforms, and digital campaign management software.
• Strategic thinker with a strong analytical mindset and budget management acumen.
• Proactive, results-driven, and highly collaborative.
• Comfortable navigating a fast-paced, matrixed organization.

OUR RECRUITMENT PROCESS

As a first step, your CV will go through our screening: feel free to customize it to express who you are and to tell us about your most relevant experiences and characteristics. In case your profile is aligned to the position, the Talent Acquisition team will get in touch with you for a first call where we will know each other; you will tell us something more about yourself and your interest in Maserati, while we will be available to answer your questions. The selected profiles will meet the HR Business Partner and the Hiring Manager. Please note that we don’t accept Email-Applications!

WHAT WE OFFER

Being part of the Maserati will give you the chance to work within an international work environment, leading and contributing to different projects in cooperation with cross-region teams. You’ll be able to work remotely and by a flexible schedule, while benefiting from dedicated welfare programs and continuous learning and development opportunities - we make an extensive range of internally and externally run courses available for all our employees. Benefits will be discussed with you by your recruiter during the hiring process.

DIVERSITY & INCLUSION

At Maserati, we assess candidates based on qualifications, merit and business needs. We welcome applications from people of all gender identities, age, ethnicity, nationality, religion, sexual orientation and disability. Diverse teams, will allow us to better meet the evolving needs of our customers and care for our future. We are committed to making reasonable adjustments to the recruitment process as required. Please add any adjustment requests to your application.