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- Tasks: Lead Maserati's marketing strategy in Northern Europe, driving brand visibility and commercial success.
- Company: Join Maserati, a luxury car brand known for high-performance automobiles and timeless Italian style.
- Benefits: Enjoy remote work, flexible schedules, and access to extensive learning opportunities.
- Why this job: Be part of a dynamic team shaping the future of luxury automotive marketing with global impact.
- Qualifications: 10+ years in marketing, ideally in automotive or luxury sectors; degree in Marketing or Business.
- Other info: Diversity and inclusion are core values; we welcome applicants from all backgrounds.
The predicted salary is between 43200 - 72000 ÂŁ per year.
Commercial - Europe Scope: Northern Europe (UK, Ireland, Scandinavia). Luxury, sport and style expressed through unique cars. This is Maserati’s mission and it has always pursued that mission by creating high-performance automobiles with timeless Italian style, bespoke interiors, and effortless power with a signature sound.
Maserati produces a complete range of unique cars, immediately recognizable for their extraordinary personality. Thanks to their style, technology, and innately exclusive character, they delight the most discerning, demanding tastes and have always been a benchmark for the global automotive industry. A tradition of successful cars, each of them redefining what makes an Italian sports car in terms of design, performance, comfort, elegance, and safety, currently available in more than 70 markets internationally.
Maserati is now looking for new talents to join the #Maserati Team. We are looking for a dynamic Marketing Manager to lead Maserati’s marketing strategy and execution in Northern Europe (UK, Ireland, and Scandinavia). This role will be pivotal in elevating the brand’s local presence, driving commercial success, and ensuring seamless alignment with Maserati’s global marketing strategy. You will act as a strategic bridge between regional market needs and global brand direction, ensuring brand consistency across all consumer and trade touchpoints. Success in this role means delivering localized, high-impact marketing campaigns that resonate with our audience and uphold the luxury and innovation Maserati represents.
- Strategic Marketing & Market Development
- Develop and implement integrated marketing strategies tailored to the regional markets.
- Drive market-specific initiatives, with a focus on Tier 2 and Tier 3 cities, to boost brand visibility and product awareness.
- Digital & Media Planning
- Design and manage local media strategies with a strong emphasis on digital and social platforms.
- Ensure compelling digital storytelling that aligns with Maserati’s global identity and standards.
- CRM & Customer Journey
- Lead CRM strategies across the entire funnel—from acquisition to loyalty—via eDEMs, newsletters, and personalized outreach.
- Manage lead generation and nurturing in partnership with the sales team to drive conversion and optimize performance tracking.
- Events & Brand Experience
- Plan and execute key local events including product launches, test drives, co-marketing activities, sponsorships, and customer loyalty experiences.
- Ensure every event reflects Maserati’s brand values and delivers a premium customer experience.
- Collaborate with PR to enhance brand presence across initiatives.
- Influencer Marketing & Brand Advocacy
- Support the development and execution of local influencer marketing plans in partnership with the PR team to drive awareness and engagement.
- Serve as the marketing lead with the regional sales team to define campaign goals and customer targeting.
- Partner with local dealerships to support the creation and implementation of compliant and effective marketing plans.
- Oversee the regional marketing budget, ensuring optimal resource allocation and ROI.
- Deliver consistent performance reporting and actionable insights to guide strategic decisions.
Solid expertise in integrated marketing, digital strategy, CRM, and brand management. Strong project management abilities with experience leading cross-functional and cross-regional initiatives. Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field. Minimum of 10 years of relevant experience, ideally within the automotive sector or other premium/luxury consumer industries. Proficient in marketing analytics tools, CRM platforms, and digital campaign management software.
In case your profile is aligned to the position, the Talent Acquisition team will get in touch with you for a first call where we will know each other; Being part of the Maserati will give you the chance to work within an international work environment, leading and contributing to different projects in cooperation with cross-region teams. You’ll be able to work remotely and by a flexible schedule, while benefiting from dedicated welfare programs and continuous learning and development opportunities - we make an extensive range of internally and externally run courses available for all our employees.
DIVERSITY & INCLUSION
We welcome applications from people of all gender identities, age, ethnicity, nationality, religion, sexual orientation and disability.
Head Of Brand Marketing (Remote) employer: Maserati
Contact Detail:
Maserati Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head Of Brand Marketing (Remote)
✨Tip Number 1
Familiarise yourself with Maserati's brand values and unique selling points. Understanding their luxury positioning and how they differentiate themselves in the automotive market will help you articulate your vision for their marketing strategy.
✨Tip Number 2
Network with professionals in the automotive and luxury sectors. Attend industry events or engage on platforms like LinkedIn to connect with current Maserati employees or those in similar roles, as personal connections can often lead to valuable insights and recommendations.
✨Tip Number 3
Stay updated on the latest trends in digital marketing and CRM strategies, particularly within the luxury market. Being able to discuss recent innovations or successful campaigns will demonstrate your proactive approach and expertise during discussions.
✨Tip Number 4
Prepare to showcase your project management skills by highlighting past experiences where you've successfully led cross-functional teams. Maserati values collaboration, so being able to illustrate your ability to work across different regions and departments will set you apart.
We think you need these skills to ace Head Of Brand Marketing (Remote)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in integrated marketing, digital strategy, and brand management. Emphasise any previous roles in the automotive sector or luxury consumer industries to align with Maserati's expectations.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of Maserati's brand values and mission. Discuss how your skills and experiences can contribute to elevating their presence in Northern Europe, particularly in Tier 2 and Tier 3 cities.
Showcase Your Strategic Thinking: In your application, provide examples of past marketing strategies you've developed and implemented. Highlight your project management abilities and how you've successfully led cross-functional initiatives.
Highlight Digital Proficiency: Mention your proficiency in marketing analytics tools, CRM platforms, and digital campaign management software. Provide specific examples of how you've used these tools to drive successful marketing campaigns.
How to prepare for a job interview at Maserati
✨Understand Maserati's Brand Identity
Before the interview, immerse yourself in Maserati's brand values and mission. Familiarise yourself with their luxury positioning, unique car offerings, and how they differentiate themselves in the automotive market. This knowledge will help you articulate how your marketing strategies can align with their brand ethos.
✨Showcase Your Regional Market Knowledge
Given the focus on Northern Europe, be prepared to discuss specific marketing strategies that resonate with audiences in the UK, Ireland, and Scandinavia. Highlight any previous experience you have in these markets and how you can leverage local insights to drive brand visibility and product awareness.
✨Demonstrate Digital Savvy
Maserati places a strong emphasis on digital and social media strategies. Be ready to share examples of successful digital campaigns you've led, particularly those that involved compelling storytelling and engagement. Discuss how you would approach designing local media strategies that align with Maserati’s global identity.
✨Prepare for Cross-Functional Collaboration
This role requires working closely with various teams, including sales and PR. Think of examples from your past where you successfully collaborated across departments to achieve marketing goals. Emphasise your project management skills and how you can effectively lead cross-functional initiatives to enhance brand presence.
