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- Tasks: Lead Maserati's marketing strategy in Northern Europe, driving brand visibility and executing high-impact campaigns.
- Company: Join Maserati, a luxury car brand known for its timeless Italian style and high-performance automobiles.
- Benefits: Enjoy remote work, flexible schedules, and access to extensive learning and welfare programs.
- Why this job: Be part of a dynamic team that shapes the future of luxury automotive marketing and brand experience.
- Qualifications: 10+ years in marketing, preferably in automotive or luxury sectors; degree in Marketing or Business required.
- Other info: Diversity and inclusion are core values; we welcome applicants from all backgrounds.
The predicted salary is between 43200 - 72000 ÂŁ per year.
Commercial - Europe Scope: Northern Europe (UK, Ireland, Scandinavia). Luxury, sport and style expressed through unique cars. This is Maserati’s mission and it has always pursued that mission by creating high-performance automobiles with timeless Italian style, bespoke interiors, and effortless power with a signature sound.
Maserati produces a complete range of unique cars, immediately recognizable for their extraordinary personality. Thanks to their style, technology, and innately exclusive character, they delight the most discerning, demanding tastes and have always been a benchmark for the global automotive industry. A tradition of successful cars, each of them redefining what makes an Italian sports car in terms of design, performance, comfort, elegance, and safety, currently available in more than 70 markets internationally.
Maserati is now looking for new talents to join the #Maserati Team. We are looking for a dynamic Marketing Manager to lead Maserati’s marketing strategy and execution in Northern Europe (UK, Ireland, and Scandinavia). This role will be pivotal in elevating the brand’s local presence, driving commercial success, and ensuring seamless alignment with Maserati’s global marketing strategy. You will act as a strategic bridge between regional market needs and global brand direction, ensuring brand consistency across all consumer and trade touchpoints. Success in this role means delivering localized, high-impact marketing campaigns that resonate with our audience and uphold the luxury and innovation Maserati represents.
Strategic Marketing & Market Development
- Develop and implement integrated marketing strategies tailored to the regional markets.
- Drive market-specific initiatives, with a focus on Tier 2 and Tier 3 cities, to boost brand visibility and product awareness.
Digital & Media Planning
- Design and manage local media strategies with a strong emphasis on digital and social platforms.
- Ensure compelling digital storytelling that aligns with Maserati’s global identity and standards.
CRM & Customer Journey
- Lead CRM strategies across the entire funnel—from acquisition to loyalty—via eDEMs, newsletters, and personalized outreach.
- Manage lead generation and nurturing in partnership with the sales team to drive conversion and optimize performance tracking.
Events & Brand Experience
- Plan and execute key local events including product launches, test drives, co-marketing activities, sponsorships, and customer loyalty experiences.
- Ensure every event reflects Maserati’s brand values and delivers a premium customer experience.
- Collaborate with PR to enhance brand presence across initiatives.
Influencer Marketing & Brand Advocacy
- Support the development and execution of local influencer marketing plans in partnership with the PR team to drive awareness and engagement.
- Serve as the marketing lead with the regional sales team to define campaign goals and customer targeting.
- Partner with local dealerships to support the creation and implementation of compliant and effective marketing plans.
- Oversee the regional marketing budget, ensuring optimal resource allocation and ROI.
- Deliver consistent performance reporting and actionable insights to guide strategic decisions.
Solid expertise in integrated marketing, digital strategy, CRM, and brand management. Strong project management abilities with experience leading cross-functional and cross-regional initiatives. Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field. Minimum of 10 years of relevant experience, ideally within the automotive sector or other premium/luxury consumer industries. Proficient in marketing analytics tools, CRM platforms, and digital campaign management software.
In case your profile is aligned to the position, the Talent Acquisition team will get in touch with you for a first call where we will know each other; Being part of the Maserati will give you the chance to work within an international work environment, leading and contributing to different projects in cooperation with cross-region teams. You’ll be able to work remotely and by a flexible schedule, while benefiting from dedicated welfare programs and continuous learning and development opportunities - we make an extensive range of internally and externally run courses available for all our employees.
DIVERSITY & INCLUSION
We welcome applications from people of all gender identities, age, ethnicity, nationality, religion, sexual orientation and disability.
Brand and Marketing Officer employer: Maserati
Contact Detail:
Maserati Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand and Marketing Officer
✨Tip Number 1
Familiarise yourself with Maserati's brand values and unique selling points. Understanding their luxury positioning and how they differentiate themselves in the automotive market will help you align your marketing strategies with their vision.
✨Tip Number 2
Network within the automotive and luxury sectors. Attend industry events, engage with professionals on LinkedIn, and connect with influencers who resonate with Maserati's brand. Building these relationships can provide valuable insights and potential referrals.
✨Tip Number 3
Showcase your experience with integrated marketing campaigns, especially those that have successfully targeted Tier 2 and Tier 3 cities. Be prepared to discuss specific examples of how you've driven brand visibility and product awareness in similar markets.
✨Tip Number 4
Prepare to discuss your proficiency with digital marketing tools and CRM platforms. Highlight any successful campaigns you've managed that involved data analytics and performance tracking, as this will demonstrate your ability to optimise marketing efforts effectively.
We think you need these skills to ace Brand and Marketing Officer
Some tips for your application 🫡
Understand the Brand: Familiarise yourself with Maserati's brand values, mission, and product range. Highlight your understanding of luxury marketing and how it aligns with their identity in your application.
Tailor Your CV: Ensure your CV reflects relevant experience in integrated marketing, digital strategy, and CRM. Use specific examples from your past roles that demonstrate your ability to drive brand visibility and commercial success.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the automotive industry and your strategic vision for Maserati in Northern Europe. Mention your experience with high-impact marketing campaigns and how you can contribute to their goals.
Showcase Relevant Skills: In your application, emphasise your project management abilities and proficiency in marketing analytics tools. Provide examples of how you've successfully led cross-functional initiatives in previous roles.
How to prepare for a job interview at Maserati
✨Know the Maserati Brand
Familiarise yourself with Maserati's history, values, and product range. Understand what sets Maserati apart in the luxury automotive market, as this will help you articulate how your marketing strategies can align with their brand identity.
✨Showcase Your Marketing Expertise
Prepare to discuss your previous marketing campaigns, especially those that involved integrated strategies or digital platforms. Highlight your experience in the automotive sector or luxury brands, and be ready to share specific results you've achieved.
✨Demonstrate Cultural Awareness
Since the role focuses on Northern Europe, be prepared to discuss regional market trends and consumer behaviours. Show that you understand the nuances of marketing in the UK, Ireland, and Scandinavia, and how these can influence Maserati's strategy.
✨Prepare Questions
Have insightful questions ready for your interviewers about Maserati's future marketing initiatives, challenges in the luxury market, or how they measure success. This shows your genuine interest in the role and helps you assess if it's the right fit for you.
