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For Companies At a Glance
- Tasks: Lead demand generation campaigns and optimise marketing processes across Europe.
- Company: Join a globally recognised company known for quality, expertise, and a collaborative culture.
- Benefits: Enjoy a competitive salary, bonuses, healthcare, 25 days holiday, and a supportive work-life balance.
- Why this job: Be part of a dynamic team driving innovative marketing strategies with real impact.
- Qualifications: Experience in marketing systems and process integration within a large multinational is essential.
- Other info: Hybrid working model with just two days in the office each week.
The predicted salary is between 36000 - 60000 £ per year.
With a rich history in their sector, my client has become globally recognised for their quality and expertise. The variety of technical solutions, innovative design and reliability in the market, along with their highly skilled team have contributed significantly to their continued success within the market. With a senior management team who truly believe in a work life balance and creating an environment that encourages collaboration and creativity, they have developed a fantastic employee retention rate which has resulted in them delivering record sales.
REWARDS AND BENEFITS
- £45K to £55K Basic
- 5% Bonus
- 4 x Life
- 5% Pension
- Healthcare
- 25 Days Holiday
- Bank Hols + Benefits
POSITION
As a Demand Generation / Marketing Operations Manager, you will ensure lead, demand and growth generation campaigns achieve their objectives. Responsibilities will include:
- Coordinating and harmonising marketing processes across 10+ European operating sites.
- Be the key point of contact for marketing systems.
- Collaborating with the CRM Manager to identify and customise fields to allow for customer segmentation.
- Supporting in assessing, selecting and implementing an external marketing platform.
- Measuring, optimising and managing the new marketing platform.
- Managing campaigns from the end point of how we can nurture leads and automate marketing processes.
- Creating, executing, and monitoring the performance of B2B campaigns and provide the resources needed to meet sales objectives.
- Compiling regular reports on campaign performance vs goals.
- Collaborating with sales to ensure lead generation activities align with the wider sales strategy.
- Conducting market analysis to identify opportunities within the target markets.
PERSON
The role will suit somebody who is marketing process and platform led with a solid understanding of funnel tracking and lead scoring. My client is open on industry background, and is receptive to both B2B or B2C experience, however it is essential you have worked for a large multinational company and have a background in process integration and marketing systems. Other key skills include:
- Engaging with the confidence to effectively liaise with international colleagues.
- The ability to work to deadlines.
- Organised, self-motivated and approachable personality.
Marketing Operations Manager - Demand Generation employer: Mase Consulting Ltd
Contact Detail:
Mase Consulting Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Operations Manager - Demand Generation
✨Tip Number 1
Familiarise yourself with the latest marketing automation tools and CRM systems. Since the role involves collaborating with the CRM Manager, having a solid understanding of these platforms will help you stand out during discussions.
✨Tip Number 2
Showcase your experience in managing B2B campaigns by preparing specific examples of successful projects you've led. Be ready to discuss how you measured their performance and optimised them for better results.
✨Tip Number 3
Highlight your ability to work collaboratively across international teams. Prepare anecdotes that demonstrate your communication skills and how you've successfully liaised with colleagues from different backgrounds.
✨Tip Number 4
Research the company’s current marketing strategies and be prepared to discuss how you can contribute to their demand generation efforts. Showing that you understand their market position will make a strong impression.
We think you need these skills to ace Marketing Operations Manager - Demand Generation
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing operations and demand generation. Focus on your achievements in lead generation campaigns and any experience with CRM systems, as these are key aspects of the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the company's needs. Mention your experience with process integration and marketing systems, and how you can contribute to their objectives in lead and demand generation.
Highlight Relevant Skills: Emphasise skills such as campaign management, market analysis, and collaboration with sales teams. Make sure to mention your ability to work under deadlines and your organisational skills, as these are crucial for the role.
Showcase International Experience: If you have experience working with international teams or in multinational companies, be sure to highlight this. The role requires effective communication with international colleagues, so demonstrating this capability will strengthen your application.
How to prepare for a job interview at Mase Consulting Ltd
✨Understand the Role
Make sure you have a solid grasp of what a Marketing Operations Manager - Demand Generation does. Familiarise yourself with lead generation, campaign management, and marketing platforms. This will help you answer questions confidently and demonstrate your knowledge.
✨Showcase Your Experience
Prepare to discuss your previous experience in marketing operations, especially in large multinational companies. Highlight specific examples of how you've successfully managed campaigns, optimised processes, or collaborated with sales teams to achieve goals.
✨Demonstrate Analytical Skills
Be ready to talk about how you measure and report on campaign performance. Discuss any tools or methods you've used for funnel tracking and lead scoring, as this is crucial for the role. Showing your analytical mindset will impress the interviewers.
✨Emphasise Collaboration
Since the role involves liaising with international colleagues and working closely with various teams, highlight your ability to collaborate effectively. Share examples of how you've worked in cross-functional teams and how you ensure alignment between marketing and sales strategies.
