At a Glance
- Tasks: Create engaging content for social media, focusing on TikTok and Instagram.
- Company: Join MASAJ, London's leading massage brand with a fresh approach to wellness.
- Benefits: Enjoy heavily subsidised treatments and the chance to shape your role.
- Other info: Work closely with founders and enjoy a dynamic studio environment.
- Why this job: Be the voice of a bold brand and redefine wellness storytelling.
- Qualifications: 1-2 years of social media experience and a knack for video creation.
The predicted salary is between 29700 - 36300 £ per year.
Location: Across MASAJ Studios (Shoreditch, Marylebone, Islington) & our East London office
Reports to: Head of Marketing
Direct reports: None - this is an individual contributor role
Contract: Permanent
Working pattern: 3 days a week. Studio + office split.
A note from us: We started MASAJ because massage shouldn't be an annual treat. It should be part of how you live. We've grown without a heavy social presence, on instinct and word of mouth. This is a new role and a new chapter for how MASAJ shows up online. We want our Bodyworkers to be the face of MASAJ and our founders properly seen. You'll set the tone, the format and the cadence yourself, and get to define what this function becomes as we grow.
About MASAJ: MASAJ is London's leading massage brand, known for our seriously good Bodywork. We have three Studios across the city and a growing community of Bodyworkers (Therapists) and Hosts who deliver treatments that genuinely change how people feel. Now is the time to ramp this up, with a plan of at least 2 more openings by the end of 2027.
Our voice, and the kind of person who'll get it: MASAJ doesn't sound like the rest of the wellness industry. No soft-focus language, no manifesting, no “your journey”. We're bold, androgynous and direct. Wellness delivered simply and beautifully. You roll your eyes at spa clichés. You can spot fluff in a caption and cut it. You're confident enough to say less when other brands would say more.
The Team you'll join: Scarlet Amies, Founder & CEO; Alice Vaughan, Founder & COO; Head of Marketing.
The role: The mission is simple: make our Bodyworkers the face of MASAJ and get our founders seen. You'll launch our TikTok from scratch, ramp up Instagram, and align our content with MASAJ's events and partner diary.
What you'll own:
- Launching TikTok from zero.
- Ramping up Instagram.
- Putting practitioners on camera.
- Getting our founders seen.
- Owning your shoots end to end.
- Directing external photographers and videographers for bigger projects.
- Bringing brand partnerships to life on social.
- Community management.
- Reporting on performance.
What's held elsewhere: Brand voice, strategy and budget decisions are held by the Head of Marketing and founders; you execute and bring it to life on social media.
Who you are:
- 1-2 years of in-house or agency social media experience.
- An eye for short-form video.
- Confident planning and running your own shoots.
- Strong copywriter in MASAJ's tone of voice.
- Curious about Bodywork and the London wellness space.
- Hungry to grow into the role.
- Comfortable with guests and Bodyworkers being filmed.
- Right to work in the UK and willing to undergo a DBS check.
Success metrics & example KPIs:
- Increase brand awareness and social reach across Instagram and TikTok.
- Improve guest retention and rebooking rates.
- Grow community engagement through saves, shares and user-generated content.
- Drive traffic and bookings from social channels and partnerships.
- Increase conversion of first-time guests into regular guests.
What you'll get: A new role you get to define, with the autonomy to do it your way. Direct working relationships with our founders and senior team. Heavily subsidised treatments as part of the gig. Brand partnerships with interesting names in fitness, wellness and lifestyle. The chance to launch a TikTok channel from scratch for a brand with a genuinely strong story to tell.
Studio Content Lead employer: MASAJ
At MASAJ, we pride ourselves on being London's leading massage brand, offering a vibrant work culture that encourages creativity and autonomy. As a Studio Content Lead, you'll have the unique opportunity to shape our social media presence while working closely with our passionate founders and talented Bodyworkers in a dynamic studio environment across Shoreditch, Marylebone, and Islington. With heavily subsidised treatments and a clear path for growth as we expand, MASAJ is an excellent employer for those looking to make a meaningful impact in the wellness industry.
StudySmarter Expert Advice🤫
We think this is how you could land Studio Content Lead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for MASAJ and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like MASAJ are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with MASAJ on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at MASAJ. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Studio Content Lead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit MASAJ. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of MASAJ:Show us that you’ve done your homework! In your application, briefly mention what you admire about MASAJ’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at MASAJ
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at MASAJ will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At MASAJ, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
