At a Glance
- Tasks: Lead exciting marketing campaigns across Europe and connect with diverse audiences.
- Company: Join Masabi, a pioneer in fare payment solutions transforming public transport.
- Benefits: Flexible remote work, supportive culture, and opportunities for personal growth.
- Other info: Collaborative environment with a focus on learning and career advancement.
- Why this job: Make a real impact in the transit market while developing your marketing skills.
- Qualifications: Experience in B2B marketing, strong content creation, and event planning skills.
The predicted salary is between 40000 - 50000 £ per year.
At Masabi, we’re driving the fare payment revolution, powering the journeys of millions all over the world. We build fare collection platforms that allow riders to seamlessly buy and present tickets for public transport either on their mobile phones, from a ticket machine, or even by tapping their bank card to travel.
We’re looking for a Marketing Manager to join our team on a fixed-term basis, covering a maternity leave for 12 months, supporting our marketing efforts across the UK, Spain, and Italy. This role plays a key part in executing regional marketing activity that drives demand, supports sales engagement, and strengthens Masabi’s presence in the European transit market. You’ll work closely with Sales, Account Management, and the global marketing team to deliver campaigns, events, and content that connect with the right audiences and support business growth.
This role is open to candidates based in the UK and can be worked remotely or in a hybrid setup. While we prefer candidates based in London, we’re open to applications from across the UK, as long as you’re happy to come into our London office a few times per quarter.
Responsibilities
- Execute global marketing campaigns across the UK, Spain, and Italy; adapting them to resonate with regional audiences
- Support demand generation across email, digital channels, and account-based marketing initiatives
- Partner with Sales to identify target accounts and support outreach and campaign execution
- Plan and deliver regional events including trade shows and industry conferences; managing logistics, promotion, and follow-up
- Support and deliver webinars for regional prospects and customers
- Create and adapt content including case studies, blog posts, email campaigns, and sales materials
- Ensure content reflects regional market needs while aligning with global messaging
- Support customer storytelling and regional announcements
About You
- Solid experience in a B2B marketing role, ideally within a SaaS environment
- Experience executing multi-channel marketing campaigns with a focus on demand generation
- Comfortable planning and delivering events and webinars end‑to‑end
- Strong content creation and copywriting skills, with attention to clarity and audience relevance
- Experience working closely with Sales teams to support pipeline growth
- Highly organised, with the ability to manage multiple projects and priorities effectively
- Hands‑on experience with marketing automation platforms such as HubSpot
- Experience managing or contributing to website content, ideally using WordPress
- A collaborative mindset, with the ability to build strong relationships across teams
- Proactive and adaptable, comfortable working in a fast‑paced and evolving environment
Why Join Masabi?
- Driven by Purpose – We believe in journeys made simple. The work isn’t always easy, but the best things never are.
- Encouraged to Accelerate – Masabi is going places and our people are in the driving seat. Whether you’re taking the direct route or exploring new paths, we support your journey.
- Advancing with Empathy – We put people first and foster a culture of learning, not blame. No matter your cargo, we share the load.
We’re already powering journeys – are you ready to join us?
Marketing Manager (FTC) employer: Masabi
At Masabi, we pride ourselves on being an excellent employer by fostering a collaborative and innovative work culture that empowers our employees to thrive. With flexible working arrangements, including remote and hybrid options, we support your professional growth through meaningful projects in the dynamic transit market across Europe. Join us to be part of a purpose-driven team that values empathy and encourages you to explore new paths in your career.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager (FTC)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing campaigns, content, and any successful projects you've worked on. This gives you a chance to stand out and demonstrate what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching Masabi and understanding their mission. Think about how your experience aligns with their goals, especially in driving demand and supporting sales engagement. Tailor your answers to show you're the perfect fit!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the team at Masabi.
We think you need these skills to ace Marketing Manager (FTC)
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Marketing Manager. Highlight your B2B marketing experience, especially in SaaS, and showcase any campaigns you've executed that align with the job description.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about marketing and how your skills can help drive Masabi's mission. Don't forget to mention your experience with multi-channel campaigns and content creation.
Showcase Your Event Experience:Since this role involves planning and delivering events, make sure to include any relevant experience you have. Whether it's trade shows or webinars, let us know how you've managed logistics and engaged audiences.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the updates directly from us. Plus, we love seeing candidates who take that extra step!
How to prepare for a job interview at Masabi
✨Know Your Audience
Before the interview, take some time to research Masabi and their marketing strategies. Understand their target markets in the UK, Spain, and Italy. This will help you tailor your responses and show that you're genuinely interested in how you can contribute to their mission.
✨Showcase Your Campaign Experience
Be ready to discuss specific multi-channel marketing campaigns you've executed in the past. Highlight your role in demand generation and how you collaborated with sales teams. Use metrics to demonstrate your success and impact, as numbers speak volumes in marketing.
✨Prepare for Content Creation Questions
Since the role involves creating and adapting content, think of examples where you've successfully crafted engaging materials. Be prepared to discuss your writing process and how you ensure content aligns with both regional needs and global messaging.
✨Ask Insightful Questions
At the end of the interview, don’t shy away from asking questions. Inquire about their upcoming campaigns or how they measure success in their marketing efforts. This shows your enthusiasm and helps you gauge if the company culture aligns with your values.
