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- Tasks: Lead exciting marketing campaigns across Europe and engage with diverse audiences.
- Company: Join Masabi, a pioneer in fare payment solutions transforming public transport.
- Benefits: Flexible remote work options, supportive culture, and opportunities for personal growth.
- Other info: Collaborative environment with a focus on learning and career advancement.
- Why this job: Make a real impact in the transit market while developing your marketing skills.
- Qualifications: Experience in B2B marketing, strong content creation, and event planning skills.
The predicted salary is between 40000 - 50000 £ per year.
At Masabi, we're driving the fare payment revolution, powering the journeys of millions all over the world. We build fare collection platforms that allow riders to seamlessly buy and present tickets for public transport either on their mobile phones, from a ticket machine, or even by tapping their bank card to travel.
We're looking for a Marketing Manager to join our team on a fixed-term basis, covering a maternity leave for 12 months, supporting our marketing efforts across the UK, Spain, and Italy. This role plays a key part in executing regional marketing activity that drives demand, supports sales engagement, and strengthens Masabi's presence in the European transit market. You'll work closely with Sales, Account Management, and the global marketing team to deliver campaigns, events, and content that connect with the right audiences and support business growth.
This role is open to candidates based in the UK and can be worked remotely or in a hybrid setup. While we prefer candidates based in London, we're open to applications from across the UK, as long as you're happy to come into our London office a few times per quarter.
Responsibilities- Execute global marketing campaigns across the UK, Spain, and Italy; adapting them to resonate with regional audiences
- Support demand generation across email, digital channels, and account-based marketing initiatives
- Partner with Sales to identify target accounts and support outreach and campaign execution
- Plan and deliver regional events including trade shows and industry conferences; managing logistics, promotion, and follow-up
- Support and deliver webinars for regional prospects and customers
- Create and adapt content including case studies, blog posts, email campaigns, and sales materials
- Ensure content reflects regional market needs while aligning with global messaging
- Support customer storytelling and regional announcements
- Solid experience in a B2B marketing role, ideally within a SaaS environment
- Experience executing multi-channel marketing campaigns with a focus on demand generation
- Comfortable planning and delivering events and webinars end‐to‐end
- Strong content creation and copywriting skills, with attention to clarity and audience relevance
- Experience working closely with Sales teams to support pipeline growth
- Highly organised, with the ability to manage multiple projects and priorities effectively
- Hands‐on experience with marketing automation platforms such as HubSpot
- Experience managing or contributing to website content, ideally using WordPress
- A collaborative mindset, with the ability to build strong relationships across teams
- Proactive and adaptable, comfortable working in a fast‐paced and evolving environment
- Driven by Purpose – We believe in journeys made simple. The work isn't always easy, but the best things never are.
- Encouraged to Accelerate – Masabi is going places and our people are in the driving seat. Whether you're taking the direct route or exploring new paths, we support your journey.
- Advancing with Empathy – We put people first and foster a culture of learning, not blame. No matter your cargo, we share the load.
We're already powering journeys – are you ready to join us?
Marketing Manager (FTC) in London employer: Masabi
Contact Detail:
Masabi Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager (FTC) in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing campaigns, content, and any successful projects. This gives you a chance to stand out and demonstrate what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching Masabi and understanding their mission. Think about how your experience aligns with their goals, especially in driving demand and supporting sales engagement across Europe.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the Masabi team.
We think you need these skills to ace Marketing Manager (FTC) in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Manager role. Highlight your B2B marketing experience and any specific campaigns you've executed that align with the job description. We want to see how your skills can drive demand and support sales engagement!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about the fare payment revolution and how your experience can contribute to Masabi's mission. Keep it engaging and relevant to the role – we love a good story!
Showcase Your Content Skills: Since content creation is key for this role, include examples of your work in your application. Whether it's blog posts, case studies, or email campaigns, we want to see how you can create compelling content that resonates with audiences across the UK, Spain, and Italy.
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining the Masabi team!
How to prepare for a job interview at Masabi
✨Know Your Audience
Before the interview, take some time to research Masabi and their marketing strategies. Understand their target markets in the UK, Spain, and Italy, and think about how your experience aligns with their goals. This will help you tailor your responses and show that you're genuinely interested in the role.
✨Showcase Your Campaign Success
Be ready to discuss specific marketing campaigns you've executed in the past, especially those that involved demand generation. Highlight your role in these campaigns, the results achieved, and how they relate to the SaaS environment. Use metrics to back up your claims; numbers speak volumes!
✨Prepare for Collaboration Questions
Since this role involves working closely with Sales and other teams, prepare examples of how you've successfully collaborated in the past. Think about challenges you faced and how you overcame them. This will demonstrate your ability to build strong relationships and work effectively in a team.
✨Bring Your Content A-Game
As content creation is key for this position, be prepared to discuss your writing process and share samples of your work. Whether it's blog posts, case studies, or email campaigns, showing your ability to create engaging content that resonates with audiences will set you apart from other candidates.