At a Glance
- Tasks: Manage marketing tech, automate workflows, and analyse campaign performance.
- Company: Join a dynamic team at Marz with a collaborative culture.
- Benefits: Enjoy flexible working, professional development budget, and a dog-friendly office.
- Other info: Clear progression pathway and regular team socials await you.
- Why this job: Make an impact in B2B marketing while developing your skills.
- Qualifications: 3-5 years in marketing operations with strong HubSpot experience.
The predicted salary is between 30000 - 40000 £ per year.
What you'll be doing day-to-day:
- Oversee and maintain the marketing technology stack for clients, including CRM, MAP, CMS and analytics tools.
- Build, test and deploy marketing automation workflows, email sequences and lead nurture campaigns.
- Clean and standardise data across CRM and marketing platforms, ensuring accuracy and compliance.
- Create and maintain comprehensive reporting dashboards to track campaign performance and ROI.
- Manage lead scoring, lead routing and sales/marketing handoff processes.
- Set up and manage integrations between tools and platforms using native connectors or Zapier/Make.
- Conduct regular audits of marketing operations processes and recommend improvements.
- Support the wider team with technical implementation of marketing campaigns.
- Build and maintain documentation for all marketing operations processes and workflows.
What we'd like you to have:
- 3-5 years experience in a marketing operations, CRM or automation-focused role.
- Deep experience with HubSpot (Marketing Hub, Sales Hub, Operations Hub).
- Strong understanding of CRM data management, lead lifecycle and pipeline reporting.
- Experience building complex automation workflows, branching logic and lead scoring models.
- Comfortable with software integrations and troubleshooting technical issues.
- Analytical mindset with experience building reports and dashboards.
- Excellent attention to detail and documentation skills.
It would be great if you had:
- Experience with Pardot/Salesforce, Marketo or other enterprise MAP/CRM systems.
- HubSpot certifications (particularly Marketing Software or Operations).
- Experience with data enrichment tools (ZoomInfo, Clearbit, Cognism).
- Familiarity with webhook-based integrations, custom API calls or basic scripting.
- Understanding of GDPR and data privacy compliance in a marketing context.
- Experience working in or with B2B SaaS or life science organisations.
Why we think it's great to work at Marz:
- Flexible hybrid working.
- Professional development budget.
- Regular team socials and events.
- Pension scheme.
- Opportunity to work across multiple B2B brands and industries.
- Clear progression pathway.
- Supportive, collaborative culture.
- Top-spec MacBook.
- Dog-friendly office.
Salary: £30,000 - £40,000
Location: Liverpool, UK (Hybrid)
Marketing Operations Specialist employer: Marzipan Marketing Ltd.
At Marz, we pride ourselves on being an exceptional employer, offering a flexible hybrid working environment in the vibrant city of Liverpool. Our supportive and collaborative culture fosters professional growth through a dedicated development budget and clear progression pathways, while our dog-friendly office and regular team socials create a fun and engaging workplace. Join us to work across diverse B2B brands and industries, utilising top-spec technology to drive impactful marketing operations.
We think you need these skills to ace Marketing Operations Specialist
Marketing Technology Management
CRM Management
Marketing Automation
Data Cleaning and Standardisation
Reporting and Dashboard Creation
Lead Scoring and Routing
Software Integration
