At a Glance
- Tasks: Manage marketing tech, build automation workflows, and analyse campaign performance.
- Company: Join a dynamic team at Marz with a supportive culture.
- Benefits: Enjoy flexible working, professional development budget, and regular team events.
- Other info: Work in a dog-friendly office with clear progression pathways.
- Why this job: Make an impact across multiple B2B brands while growing your career.
- Qualifications: 3-5 years in marketing operations with strong HubSpot experience.
The predicted salary is between 30000 - 40000 £ per year.
What you'll be doing day-to-day:
- Oversee and maintain the marketing technology stack for clients, including CRM, MAP, CMS and analytics tools.
- Build, test and deploy marketing automation workflows, email sequences and lead nurture campaigns.
- Clean and standardise data across CRM and marketing platforms, ensuring accuracy and compliance.
- Create and maintain comprehensive reporting dashboards to track campaign performance and ROI.
- Manage lead scoring, lead routing and sales/marketing handoff processes.
- Set up and manage integrations between tools and platforms using native connectors or Zapier/Make.
- Conduct regular audits of marketing operations processes and recommend improvements.
- Support the wider team with technical implementation of marketing campaigns.
- Build and maintain documentation for all marketing operations processes and workflows.
What we'd like you to have:
- 3-5 years experience in a marketing operations, CRM or automation-focused role.
- Deep experience with HubSpot (Marketing Hub, Sales Hub, Operations Hub).
- Strong understanding of CRM data management, lead lifecycle and pipeline reporting.
- Experience building complex automation workflows, branching logic and lead scoring models.
- Comfortable with software integrations and troubleshooting technical issues.
- Analytical mindset with experience building reports and dashboards.
- Excellent attention to detail and documentation skills.
It would be great if you had:
- Experience with Pardot/Salesforce, Marketo or other enterprise MAP/CRM systems.
- HubSpot certifications (particularly Marketing Software or Operations).
- Experience with data enrichment tools (ZoomInfo, Clearbit, Cognism).
- Familiarity with webhook-based integrations, custom API calls or basic scripting.
- Understanding of GDPR and data privacy compliance in a marketing context.
- Experience working in or with B2B SaaS or life science organisations.
Why we think it's great to work at Marz:
- Flexible hybrid working.
- Professional development budget.
- Regular team socials and events.
- Pension scheme.
- Opportunity to work across multiple B2B brands and industries.
- Clear progression pathway.
- Supportive, collaborative culture.
- Top-spec MacBook.
- Dog-friendly office.
Salary: £30,000 - £40,000
Location: Liverpool, UK (Hybrid)
Marketing Operations Specialist in Liverpool employer: Marzipan Marketing Ltd.
At Marz, we pride ourselves on being an exceptional employer, offering a flexible hybrid working environment in the vibrant city of Liverpool. Our supportive and collaborative culture fosters professional growth through a dedicated development budget and clear progression pathways, while our dog-friendly office and regular team socials create a fun and engaging workplace. Join us to work across diverse B2B brands and industries, all while utilising top-spec technology to enhance your marketing operations expertise.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Operations Specialist in Liverpool
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your marketing automation workflows and CRM management. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions related to marketing operations. Be ready to discuss your experience with HubSpot and how you've tackled data management challenges in the past.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are genuinely interested in joining our team at Marz.
We think you need these skills to ace Marketing Operations Specialist in Liverpool
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Marketing Operations Specialist. Highlight your experience with CRM systems, marketing automation, and any relevant tools like HubSpot. We want to see how your skills match what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about marketing operations and how your background makes you a perfect fit for our team. Keep it engaging and personal – we love a bit of personality!
Showcase Your Achievements:When detailing your experience, focus on specific achievements rather than just duties. Did you improve campaign performance or streamline processes? Quantify your successes to show us the impact you've made in previous roles.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Marzipan Marketing Ltd.
✨Know Your Tech Stack
Make sure you’re familiar with the marketing technology stack mentioned in the job description. Brush up on your knowledge of CRM, MAP, CMS, and analytics tools. Being able to discuss how you've used these tools in past roles will show that you're ready to hit the ground running.
✨Showcase Your Automation Skills
Prepare examples of complex automation workflows you've built, especially using HubSpot. Be ready to explain the logic behind your lead scoring models and how they improved campaign performance. This will demonstrate your hands-on experience and analytical mindset.
✨Data Management is Key
Highlight your experience with data cleaning and standardisation. Discuss any specific challenges you faced and how you ensured compliance with GDPR. This shows that you understand the importance of data accuracy in marketing operations.
✨Be Ready to Discuss Improvements
Think about past audits you've conducted on marketing processes. Be prepared to share recommendations you made for improvements and the impact they had. This will illustrate your proactive approach and ability to enhance operational efficiency.
