At a Glance
- Tasks: Manage multi-channel digital marketing campaigns for ambitious B2B clients.
- Company: Join a dynamic team at Marz with a supportive and collaborative culture.
- Benefits: Enjoy flexible hybrid working, professional development budget, and regular team socials.
- Other info: Work with top brands, enjoy a dog-friendly office, and receive a top-spec MacBook.
- Why this job: Make an impact in the fast-paced world of digital marketing while growing your skills.
- Qualifications: 2-4 years in digital marketing, strong PPC, SEO, and content marketing knowledge.
The predicted salary is between 28000 - 35000 £ per year.
We're looking for an experienced Digital Marketing Specialist to join our team. This is a hands-on role managing multi-channel campaigns for ambitious B2B clients across PPC, SEO, content, email and more. You'll work directly with clients and collaborate with our senior team to deliver measurable results.
What you’ll be doing day-to-day:
- Manage PPC campaigns across Google Ads, LinkedIn Ads and other paid channels
- Conduct SEO audits and implement on-page and technical SEO improvements
- Plan, create and schedule content across client marketing channels
- Build and optimise email marketing campaigns, nurture sequences and automation workflows
- Set up, manage and analyse CRM systems and marketing automation platforms
- Create and monitor dashboards and performance reports using Google Analytics, HubSpot and Looker Studio
- Collaborate with the creative team on landing page design, ad copy and campaign assets
- Support lead generation strategies including webinars, downloadable content and ABM campaigns
- Stay up to date with digital marketing trends, tools and best practices
What we’d like you to have:
- 2-4 years experience in a digital marketing role, ideally in a B2B or agency environment
- Strong understanding of PPC, SEO, email marketing and content marketing fundamentals
- Experience with Google Ads, Google Analytics 4 and Google Tag Manager
- Familiarity with marketing automation platforms (HubSpot, Pardot or similar)
- Excellent written communication skills with an eye for detail
- Self-motivated, proactive and comfortable managing multiple projects simultaneously
- Analytical mindset – you love digging into data to find insights and optimise performance
It would be great if you had:
- Experience with WordPress or HubSpot CMS for website management
- Experience running LinkedIn Ads or other B2B-focused paid social campaigns
- Google Ads, Google Analytics or HubSpot certifications
- Basic design skills using Canva, Figma or Adobe Creative Suite
- Experience with ABM tools or intent data platforms
- Understanding of CRM systems and sales/marketing alignment
Why we think it’s great to work at Marz:
- Flexible hybrid working
- Professional development budget
- Regular team socials and events
- Pension scheme
- Opportunity to work across multiple B2B brands and industries
- Clear progression pathway
- Supportive, collaborative culture
- Top-spec MacBook
- Dog-friendly office
Salary: £28,000 - £35,000
Location: Liverpool, UK (Hybrid)
Digital Marketing Specialist in Liverpool employer: Marzipan Marketing Ltd.
At Marz, we pride ourselves on being an excellent employer, offering a flexible hybrid working environment in the vibrant city of Liverpool. Our supportive and collaborative culture fosters professional growth, with a dedicated development budget and clear progression pathways, allowing you to thrive while managing exciting multi-channel campaigns for diverse B2B clients. Enjoy regular team socials, a dog-friendly office, and the opportunity to work with cutting-edge tools and technologies that keep you at the forefront of digital marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Specialist in Liverpool
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or attend local meetups. We all know that sometimes it’s not just what you know, but who you know that can help you land that Digital Marketing Specialist role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best campaigns and results. We love seeing real-life examples of your work, so make sure to highlight your PPC, SEO, and email marketing successes.
✨Tip Number 3
Prepare for the interview by brushing up on the latest digital marketing trends. We want to see that you’re not just experienced, but also passionate about staying ahead in the game. Bring your A-game and impress us with your insights!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace Digital Marketing Specialist in Liverpool
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Digital Marketing Specialist role. Highlight your experience with PPC, SEO, and email marketing, and don’t forget to mention any relevant tools like Google Ads or HubSpot.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to showcase your passion for digital marketing and how your skills align with our needs. Be sure to mention specific campaigns you've managed or results you've achieved.
Show Off Your Analytical Skills:Since we love data-driven decisions, make sure to include examples of how you've used analytics to optimise campaigns. Mention tools like Google Analytics or any dashboards you've created to track performance.
Apply Through Our Website:We encourage you to apply through our website for the best chance of getting noticed. It’s super easy, and you’ll be able to attach all your documents in one go!
How to prepare for a job interview at Marzipan Marketing Ltd.
✨Know Your Digital Marketing Basics
Make sure you brush up on your PPC, SEO, and email marketing fundamentals. Be ready to discuss specific campaigns you've managed and the results you've achieved. This shows that you not only understand the theory but can also apply it in real-world scenarios.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used tools like Google Analytics or HubSpot to analyse campaign performance. Bring examples of how you've dug into data to optimise results. This will demonstrate your analytical mindset and ability to drive measurable outcomes.
✨Familiarise Yourself with Their Tools
If the company uses specific platforms like HubSpot or Google Ads, make sure you're comfortable discussing them. If you have experience with similar tools, highlight that too. Showing that you can hit the ground running with their tech stack will give you an edge.
✨Be Ready to Collaborate
Since this role involves working closely with clients and creative teams, be prepared to discuss your teamwork experiences. Share examples of how you've collaborated on projects and contributed to a positive team dynamic. This will show that you're not just a lone wolf but a team player.
