Store Manager in Birmingham

\"Store Managers create the MINISO Magic.\"

1. Job Information

Job Title: Store Manager

Department: Retail Operations

Reports To: Area Manager

Direct Reports: Assistant Store Manager, Supervisors and Sales Assistants

Location: Store Based

Level: Level 3A – Store Leadership

2. Job Purpose

To create a destination store where exceptional customer experiences, outstanding commercial performance and highly engaged teams come together.

Producers create the MINISO Magic by building stores customers love to visit, colleagues love to work in and competitors aspire to match. They ensure every trading day delivers exceptional commercial results through outstanding leadership, effective resource optimisation, continuous improvement and unforgettable customer experiences.

3. Role Success Framework

Success in every role at MINISO is built around five pillars.

Purpose

Commercial Performance

Deliver sustainable commercial growth through exceptional commercial leadership.

Operational Excellence

Build an efficient, consistent and high-performing store operation.

Develop exceptional people, future leaders and a high-performance culture.

Governance & Compliance

Protect the business through safe, professional and compliant leadership.

The MINISO Magic

Create memorable customer experiences that customers want to repeat.

4. Key Accountabilities

A. Commercial Performance

You are accountable for the commercial success of the store by:

Achieving sales, profit and commercial performance targets.

Owning the store payroll budget and ensuring payroll investment delivers the greatest possible commercial return.

Producing customer demand-led rotas that place the right people, with the right skills, in the right place, at the right time.

Continuously improving payroll effectiveness, labour productivity and rota efficiency.

Monitoring trading performance and taking timely action to maximise customer experience and commercial results.

Driving Conversion, Average Transaction Value (ATV) and Average Transaction Units (ATU).

Delivering successful product launches, campaigns and seasonal events.

Maintaining outstanding product availability and merchandising standards.

Using commercial insight and performance data to identify opportunities and continuously improve results.

Creating a culture where every team member actively generates demand rather than simply serves demand.

B. Operational Excellence

You deliver outstanding store operations by:

Leading the day-to-day operation of the store confidently and effectively.

Planning and reviewing colleague deployment to maximise productivity and customer service.

Managing stock replenishment and inventory accuracy.

Managing cash office, opening and closing procedures.

Monitoring housekeeping and operational standards.

Identifying opportunities to improve operational efficiency and simplify ways of working.

Resolving operational issues quickly and effectively.

Maintaining a safe, organised and customer-ready environment every day.

You build exceptional teams by:

Leading by example and setting high standards of behaviour and performance.

Recruiting, developing and coaching Assistant Store Managers, Supervisors and Sales Assistants.

Planning workforce capability to ensure the store has the right people and skills to deliver current and future business needs.

Delegating responsibilities effectively and providing clear direction.

Recognising and celebrating outstanding performance.

Delivering regular coaching, performance reviews and development plans.

Managing performance and Employee Relations matters fairly, consistently and in a timely manner.

Identifying and developing future leaders through succession planning.

Creating a positive, inclusive and engaging working environment where colleagues feel supported, accountable and motivated.

Building a culture of ownership, continuous improvement and high performance.

D. Governance & Compliance

You protect the business by:

Promoting and consistently applying Company policies and procedures.

Ensuring compliance with employment legislation and Company people policies.

Leading Health & Safety compliance and creating a safe working environment.

Ensuring accurate cash handling, stock control and operational record keeping.

Protecting Company assets and confidential information.

Managing Employee Relations matters professionally and in partnership with HR where appropriate.

Ensuring GDPR and information security compliance.

Identifying operational, commercial and people risks early and taking appropriate action.

Demonstrating professionalism, honesty and integrity at all times.

E. The MINISO Magic

As a Store Manager, you create the MINISO Magic by:

Creating destination stores that customers actively choose to visit.

Building excitement around products, launches and seasonal campaigns.

Creating an energetic, welcoming and inspiring atmosphere.

Ensuring every customer receives a memorable experience.

Turning shopping into discovery rather than simply a transaction.

Coaching your team to create emotional connections with customers.

Inspiring colleagues to actively generate customer demand rather than simply respond to it.

Creating stores that feel vibrant, exciting and full of life.

Ensuring customers leave wanting to return.

5. Measures of Success

Performance will typically be measured through:

Commercial

Labour productivity

Conversion

Average Transaction Value (ATV)

Average Transaction Units (ATU)

Screening Questions

• Do you have experience in a similar role?
• Do you have the right to work in the UK?
• When does your right to work expire?
• What type of right to work visa do you have?

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