Strategic Key Account Manager — London On-Trade Growth

Want to work with iconic brands that dominate the bar scene? I’m excited to be partnering with a globally recognised brand in the search for a Key Account Manager to drive growth across London’s most influential On-Trade groups. If you’re looking for a role that blends commercial strategy with high-impact brand execution — where you can shape partnerships with some of the UK’s most exciting hospitality groups and bring globally recognised spirits to life — this could be your next move.

Why this role? This is a chance to work for a globally renowned brand family, built on heritage, craftsmanship, and a bold, progressive mindset. In the UK, they combine this legacy with a sharp focus on innovation, culture, and staying ahead of trends in the On-Trade. With an exciting growth agenda, this is a standout opportunity for a commercially driven Key Account Manager to take ownership of a portfolio of London’s most dynamic Multiple Retail Groups — from premium hospitality operators to cutting-edge nightlife venues.

This is about influence, execution, and long-term growth. It’s about building strategic partnerships that don’t just secure listings — but drive real visibility, rate of sale, and brand impact.

The Role… As Key Account Manager, your mission is to develop and grow a portfolio of key London-based On-Trade groups, delivering sustainable volume and value growth across priority brands. You’ll take ownership of Joint Business Planning, building and negotiating impactful agreements that align with both customer and company objectives. Through insight-led strategies, you’ll identify opportunities to grow distribution, increase visibility, and accelerate rate of sale across your accounts.

This role is both strategic and hands-on. You’ll be managing P&Ls, forecasting performance, and delivering against key KPIs — while also collaborating closely with customers to execute engaging, commercially effective activations. One day you might be presenting a growth plan to a major hospitality group, the next you’ll be working with operators to bring a brand campaign to life in venue.

The Company… A globally respected spirits business, known for its commitment to quality, authenticity, and cultural relevance. Their UK team is ambitious, entrepreneurial, and collaborative — a group of individuals who embody their values of being Bold, Social, Masterful and Authentic. This is a business that rewards ownership, encourages fresh thinking, and gives you the platform to make a real impact. If you want to be part of a company that’s shaping the future of the On-Trade, this is a brilliant place to do it.

This role would suit someone with strong On-Trade experience, particularly within London’s Multiple Retail Groups, who thrives in a commercially driven, relationship-led environment. You’ll be analytically minded, comfortable working with data and translating insight into action. You’ll also be a confident communicator, able to influence senior stakeholders and build long-term partnerships. We’re looking for someone proactive, resilient, and full of energy — someone who enjoys the pace of the On-Trade and is motivated by delivering results.

If you would like to find out more about this role please get in touch with Jake Merrick-Wren - Jake@marvelfmcg.co.uk

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