At a Glance
- Tasks: Lead marketing strategy and execution for a scaling drinks brand.
- Company: Join a dynamic drinks brand with real ambition and market presence.
- Benefits: Competitive salary, bonus, pension, and private medical.
- Other info: Flexible working with 3 days a week in London and supportive team culture.
- Why this job: Make a real impact in a fast-paced environment with innovative campaigns.
- Qualifications: FMCG experience and proven success with challenger brands required.
The predicted salary is between 60000 - 80000 £ per year.
Marvel is working with a scaling drinks brand that is now looking for a Head of Marketing to own strategy and execution as they grow. You'd build the function, lead the team and drive real commercial impact.
Why this role
They’ve got momentum, real distribution, and real ambition. The On-Trade knows them. The Off-Trade is waking up. They’ve got the product and the team. What they need is a marketer who can make the market pay attention without burning budget. This is about being smart. Knowing where your pound moves the dial. Building campaigns that actually work. Leading a team. Owning results.
What you’d do
- Build marketing strategy. Work with leadership on direction, opportunity, and positioning. Data-led, ambitious, honest.
- Campaign management. Develop integrated campaigns across On-Trade, Off-Trade and direct channels. Launch them. Track them. Learn from them.
- Brand consistency. Make sure every touchpoint such as packaging, social, PR, events and retail tells the story. Nothing half-baked.
- Analytics. Pull the data. Understand what’s working. Feed it back into what you do next. No vanity metrics.
- Team leadership. Lead a small marketing team. Support them. Develop them.
Who we’re looking for
You need FMCG experience and a track record on challenger brands. You’ve built share against bigger players. You understand category dynamics, retailer relationships and what actually moves volume. You’ve probably spent a decent amount of time in FMCG marketing. You’ve led campaigns, managed budgets, navigated retailers, worked with sales. You know the difference between a campaign that looks clever and one that actually works. You’re analytical but can make calls with incomplete information and learn fast. You care about craft and excellence but know done beats perfect. You’re honest, collaborative, and practical.
What matters here is genuine FMCG experience and proven success on challenger or scaling brands.
Salary £75,000pa plus bonus, pension and private medical.
Ways of working 3 days a week in London.
Interview process 2 stages (1st virtual and 2nd presentation F2F).
Get in touch with Rich Howell — rich@marvelfmcg.co.uk.
How can we make the recruitment process more accessible for you? We’re always open to adjustments and welcome feedback on how we can improve the experience. Feedback matters. We aim to respond to all applications as quickly as possible because clarity, communication and respect should be a given. Responding makes us human.
Head of Marketing employer: Marvel FMCG - Certified B Corporation®
Marvel is an exceptional employer for the Head of Marketing role, offering a dynamic work environment in London where creativity and strategic thinking thrive. With a focus on genuine impact and team development, employees benefit from a culture that values data-driven decision-making and collaboration, alongside competitive compensation and growth opportunities within a scaling drinks brand. Join a passionate team that prioritises innovation and excellence, ensuring your contributions are recognised and rewarded.
Contact Details:
Marvel FMCG - Certified B Corporation® Recruitment Team
