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- Tasks: Lead and grow exciting wine brands in a fast-paced, entrepreneurial environment.
- Company: Dynamic UK wine distributor known for bold, contemporary brands.
- Benefits: Hybrid working, flexible hours, wine discounts, and birthday day off.
- Other info: Agile culture where your ideas are valued and ownership is real.
- Why this job: Make a real impact on brand strategy and growth in a creative team.
- Qualifications: Experience in FMCG marketing with strong commercial acumen and creativity.
The predicted salary is between 35000 - 45000 £ per year.
Are you looking for a career-defining opportunity to build standout wine brands in one of the UK’s most dynamic and competitive FMCG categories? I am recruiting for a Brand Manager role with an exciting and diverse wine portfolio, perfectly suited to a junior or assistant Brand Manager ready to take a step up and manage full ownership of high-growth brands within a fast-paced, entrepreneurial environment.
Benefits
- Hybrid working
- Flexible Working hours
- Opportunity of an annual trip to a winery
- Additional/ relevant marketing qualifications and WSET courses paid for
- Day off for your birthday (on top of the standard 25 days)
- Discount on wine for friends, family and yourself (pay trade price)
- Wine tasting events - try NPD, founder led tasting or just samples to take home and try
Why this role?
- Join a trailblazing, independently owned wine distributor founded in 2007, known for shaking up the UK wine aisle with bold, contemporary brands.
- A newly created position driven by portfolio expansion, responsible for leading key owned brands through their next phase of growth.
- A high-ownership role with real influence — you’ll shape brand strategy, control significant budgets (£100k+), and directly impact growth across grocery, convenience, C & C and on‑trade.
- Be part of a collaborative, ambitious marketing team that thrives on creativity, autonomy and fresh thinking.
The Role
- Lead key owned brands through their next stage of growth, delivering both 2026 execution and building compelling, insight‑led 2027 brand plans. Developing clear, motivating brand positioning and commercially robust growth strategies.
- You will collaborate closely with Sales to identify opportunities, unlock distribution growth and maximise ROI, preparing and delivering high-impact internal and external brand presentations, including the September Brand Day launch.
- Manage and optimise six‑figure brand budgets, ensuring trade investment works hard and effectively, driving activation across multiple channels including grocery, convenience, C & C and on‑trade.
Qualifications
If you are working in marketing with FMCG Brands and are a challenger‑brand thinker who thrives in competitive environments and makes budgets work harder this could be the perfect next step for your career. I want to talk to creative, insight‑led marketers with strong commercial acumen. So if you are organized and resilient, able to juggle multiple projects at pace as well as being a confident communicator who builds strong internal and external relationships I would love to have a chat with you today.
The Company
This business is a forward‑thinking UK wine distributor partnering with global producers while also crafting its own distinctive brands. The business serves the UK off‑trade and on‑trade sectors with a portfolio of around 250 products spanning classic and contemporary styles. The culture is agile, collaborative and entrepreneurial. With a lean marketing team and ambitious growth plans, this is a business where ideas are heard, ownership is real, and strong marketers can make a visible impact quickly.
Brand Manager in Cheltenham employer: Marvel FMCG - Certified B Corporation®
Contact Detail:
Marvel FMCG - Certified B Corporation® Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager in Cheltenham
✨Tip Number 1
Network like a pro! Reach out to people in the wine industry or FMCG sector on LinkedIn. A friendly chat can open doors and give you insights that might just land you that Brand Manager role.
✨Tip Number 2
Show off your creativity! When you get the chance to present yourself, think outside the box. Use visuals or even a mini pitch about how you'd approach brand strategy for their portfolio. Make them remember you!
✨Tip Number 3
Prepare for the interview by knowing their brands inside out. Dive into their current marketing strategies and come up with fresh ideas. This shows you're not just interested but also ready to contribute from day one.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step to connect with us directly.
We think you need these skills to ace Brand Manager in Cheltenham
Some tips for your application 🫡
Show Your Passion for Wine: When writing your application, let your love for wine shine through! Share any relevant experiences or knowledge about the wine industry that can set you apart. We want to see your enthusiasm for building standout brands in this dynamic sector.
Tailor Your CV and Cover Letter: Make sure to customise your CV and cover letter for the Brand Manager role. Highlight your experience with FMCG brands and any creative marketing strategies you've implemented. We appreciate candidates who take the time to align their skills with our needs!
Be Clear and Concise: Keep your application straightforward and to the point. Use clear language and avoid jargon where possible. We value strong communicators, so make sure your writing reflects that by being engaging yet professional.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Marvel FMCG - Certified B Corporation®
✨Know Your Brands
Before the interview, dive deep into the wine brands you'll be managing. Understand their unique selling points, target audiences, and current market positioning. This knowledge will not only impress your interviewers but also show that you're genuinely interested in the role.
✨Showcase Your Creativity
As a Brand Manager, creativity is key. Prepare to discuss innovative marketing strategies you've implemented in the past. Bring examples of campaigns or projects where you’ve used insight-led thinking to drive growth. This will demonstrate your ability to think outside the box.
✨Prepare for Budget Discussions
Since you'll be managing significant budgets, be ready to talk about your experience with budget management. Have specific examples of how you've optimised spend in previous roles, and be prepared to discuss how you would approach budget allocation for the brands you'll oversee.
✨Build Relationships
The role requires strong internal and external relationships. Think of examples where you've successfully collaborated with sales teams or other departments. Highlight your communication skills and how you’ve built rapport with stakeholders to achieve common goals.