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For Companies At a Glance
- Tasks: Lead lifecycle marketing strategies and create engaging customer journeys.
- Company: Join a global leader in productivity apps with 220 million downloads.
- Benefits: Enjoy a dynamic work environment with opportunities for creativity and growth.
- Why this job: Be part of a transformative team driving customer engagement and retention.
- Qualifications: 8+ years in lifecycle marketing, especially for mobile apps and subscriptions.
- Other info: Work closely with senior stakeholders and make a significant impact.
The predicted salary is between 43200 - 72000 £ per year.
About the Client: Our client has built a global ecosystem of best-in-class streamlining workflow productivity apps and is listed as one of the first mobile applications on the Apple App Store. They are positioned as a global leader in this changing marketplace with increased competition and have 6+ globally recognized productivity-focused (B2B/B2C) technology products and 220 million downloads worldwide.
The Opportunity: Having transitioned to a subscription-driven business model, our client seeks a technical, creative, and highly strategic Head of Lifecycle Marketing to develop a growth-focused lifecycle marketing strategy, personalized content libraries, and a comprehensive journey map focused on personalization.
The Skills/Requirement Needed to Succeed: This role demands a scrappy, hands-on professional who can craft and execute end-to-end strategies, deeply engaging with the full customer journey to maximize conversion, engagement, retention, and lifetime value (LTV). This high-visibility position reports directly to the Vice President of Marketing and will work closely with key senior-level stakeholders. This role involves collaboration with the extended executive team and across the company’s entire consumer product portfolio.
Overall Experience: Must have 8+ years in lifecycle marketing for consumer-focused mobile apps; a further focus on subscription-based models is ideal.
Core Competencies: A well-rounded skill set that blends technical, creative, and analytical strengths. Expertise in creating targeted LTV-driven marketing campaigns that resonate with all unique customer segments.
Hands-On Approach: A leader who actively participates in campaign development and does not solely delegate tasks, ensuring strategy execution aligns with high standards.
Technical Expertise: Proficiency in lifecycle marketing technologies like Braze and Validity Software, plus experience in customer segmentation and personalization.
People Leadership: The incumbent must have 5+ years of experience in people leadership and building and scaling teams within similar corporate environments.
Technology, data, and creativity: Proven skills building out creative campaigns that are data-fueled and enhanced with key technology partnerships.
Metrics-Driven Mindset: Demonstrated ability to leverage data for lifecycle marketing success, using LTV, MAUs, RFM, retention, and trial-to-pay conversions as north-star metrics to drive customer engagement and ROI. You must have experience evaluating customer churn/retention, trial-to-pay and conversion, and other related metrics.
Head, Global Lifecycle Marketing (United Kingdom) employer: Martyn Bassett Associates
Contact Detail:
Martyn Bassett Associates Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head, Global Lifecycle Marketing (United Kingdom)
✨Tip Number 1
Familiarise yourself with the latest trends in lifecycle marketing, especially for subscription-based models. Understanding how to create engaging customer journeys will set you apart, so be ready to discuss innovative strategies during your interview.
✨Tip Number 2
Showcase your hands-on experience by preparing examples of successful campaigns you've led. Be specific about your role in the execution and how you measured success using key metrics like LTV and retention rates.
✨Tip Number 3
Network with professionals in the lifecycle marketing space, particularly those who have experience with mobile apps. Engaging with industry peers can provide insights and potentially valuable connections that may help you in the application process.
✨Tip Number 4
Research the company’s existing products and their marketing strategies. Being able to discuss how you would enhance their current lifecycle marketing efforts will demonstrate your genuine interest and strategic thinking capabilities.
We think you need these skills to ace Head, Global Lifecycle Marketing (United Kingdom)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your 8+ years of experience in lifecycle marketing, especially with consumer-focused mobile apps and subscription models. Use specific examples that demonstrate your technical, creative, and analytical strengths.
Craft a Compelling Cover Letter: In your cover letter, express your passion for lifecycle marketing and how your hands-on approach aligns with the company's needs. Mention your experience with technologies like Braze and Validity Software, and how you've successfully driven customer engagement and retention.
Showcase Leadership Experience: Highlight your 5+ years of people leadership experience. Provide examples of how you've built and scaled teams in similar corporate environments, and how you actively participate in campaign development rather than just delegating tasks.
Demonstrate Metrics-Driven Success: Include specific metrics that showcase your success in lifecycle marketing. Discuss how you've leveraged data to improve LTV, MAUs, retention rates, and trial-to-pay conversions, as these are crucial for the role.
How to prepare for a job interview at Martyn Bassett Associates
✨Showcase Your Strategic Thinking
Prepare to discuss your experience in developing lifecycle marketing strategies. Highlight specific campaigns you've led, focusing on how they maximised customer engagement and retention.
✨Demonstrate Technical Proficiency
Familiarise yourself with lifecycle marketing technologies like Braze and Validity Software. Be ready to explain how you've used these tools to enhance customer segmentation and personalisation in your previous roles.
✨Emphasise Your Hands-On Leadership Style
Share examples of how you've actively participated in campaign development rather than just delegating tasks. This will show your commitment to high standards and your ability to lead by example.
✨Be Metrics-Driven
Prepare to discuss key metrics you've used to measure success in lifecycle marketing, such as LTV, MAUs, and retention rates. Be specific about how you've leveraged data to drive decisions and improve outcomes.
