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- Tasks: Lead lifecycle marketing strategies for a global productivity app company.
- Company: Join a pioneering tech firm with 220 million downloads and a strong market presence.
- Benefits: Enjoy a dynamic work environment with opportunities for creativity and collaboration.
- Why this job: Be at the forefront of marketing innovation in a fast-paced, subscription-driven landscape.
- Qualifications: 8+ years in lifecycle marketing, especially for consumer mobile apps; leadership experience required.
- Other info: Work closely with senior executives and make a significant impact on customer engagement.
The predicted salary is between 43200 - 72000 £ per year.
About the Client: Our client has built a global ecosystem of best-in-class streamlining workflow productivity apps and is listed as one of the first mobile applications on the Apple App Store. They are positioned as a global leader in this changing marketplace with increased competition and have 6+ globally recognized productivity-focused (B2B/B2C) technology products and 220 million downloads worldwide.
The Opportunity: Having transitioned to a subscription-driven business model, our client seeks a technical, creative, and highly strategic Head of Lifecycle Marketing to develop a growth-focused lifecycle marketing strategy, personalized content libraries, and a comprehensive journey map focused on personalization.
The Skills/Requirement Needed to Succeed: This role demands a scrappy, hands-on professional who can craft and execute end-to-end strategies, deeply engaging with the full customer journey to maximize conversion, engagement, retention, and lifetime value (LTV). This high-visibility position reports directly to the Vice President of Marketing and will work closely with key senior-level stakeholders. This role involves collaboration with the extended executive team and across the company’s entire consumer product portfolio.
- Overall Experience: Must have 8+ years in lifecycle marketing for consumer-focused mobile apps; a further focus on subscription-based models is ideal.
- Core Competencies: A well-rounded skill set that blends technical, creative, and analytical strengths. Expertise in creating targeted LTV-driven marketing campaigns that resonate with all unique customer segments.
- Hands-On Approach: A leader who actively participates in campaign development and does not solely delegate tasks, ensuring strategy execution aligns with high standards.
- Technical Expertise: Proficiency in lifecycle marketing technologies like Braze and Validity Software, plus experience in customer segmentation and personalization.
- People Leadership: The incumbent must have 5+ years of experience in people leadership and building and scaling teams within similar corporate environments.
- Technology, data, and creativity: Proven skills building out creative campaigns that are data-fueled and enhanced with key technology partnerships.
- Metrics-Driven Mindset: Demonstrated ability to leverage data for lifecycle marketing success, using LTV, MAUs, RFM, retention, and trial-to-pay conversions as north-star metrics to drive customer engagement and ROI. You must have experience evaluating customer churn/retention, trial-to-pay and conversion, and other related metrics.
Martyn Bassett Associates: Martyn Bassett Associates is a team of recruiters solving the ambitious goals of startups and scale-ups by recruiting world-class sales, marketing, and product management talent who deliver growth and scale. We’ve helped over 1500 candidates land their next big opportunity at companies like Shopify, Extreme Networks, Wattpad, Loopio, Readdle, ClearCo, Workleap, Invicti, Resolve Pay, The Herjavec Group, GE Energy, GE Health, Enable, RBC Ventures, Unibuddy, Cognota, Thalmic Labs (now Google Glass), Eloqua (now Oracle Marketing Cloud) to name a few.
Head, Global Lifecycle Marketing employer: Martyn Bassett Associates
Contact Detail:
Martyn Bassett Associates Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head, Global Lifecycle Marketing
✨Tip Number 1
Familiarise yourself with the latest trends in lifecycle marketing, especially for subscription-based models. Understanding how to engage customers throughout their journey will be crucial, so consider researching successful case studies or strategies used by leading companies in the mobile app space.
✨Tip Number 2
Network with professionals in the lifecycle marketing field, particularly those who have experience with consumer-focused mobile apps. Attend industry events or webinars where you can connect with potential colleagues and learn from their insights on effective strategies and technologies.
✨Tip Number 3
Showcase your hands-on approach by discussing specific campaigns you've developed in previous roles. Be prepared to share examples of how you’ve engaged with customer journeys and maximised conversion rates, as this will demonstrate your ability to lead and execute strategies effectively.
✨Tip Number 4
Highlight your technical expertise with lifecycle marketing tools like Braze and Validity Software. If you have experience with customer segmentation and personalisation, make sure to emphasise this during discussions, as it aligns perfectly with the requirements of the role.
We think you need these skills to ace Head, Global Lifecycle Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your 8+ years of experience in lifecycle marketing, especially with consumer-focused mobile apps. Emphasise any work you've done with subscription-based models and include metrics that showcase your success.
Craft a Compelling Cover Letter: In your cover letter, demonstrate your understanding of the company's transition to a subscription-driven model. Discuss how your technical, creative, and analytical skills can contribute to developing a growth-focused lifecycle marketing strategy.
Showcase Leadership Experience: Highlight your 5+ years of people leadership experience. Provide examples of how you've built and scaled teams in similar corporate environments, and how you actively participate in campaign development rather than just delegating tasks.
Use Data-Driven Examples: When discussing your previous roles, include specific examples of how you've leveraged data for lifecycle marketing success. Mention key metrics like LTV, MAUs, and retention rates to illustrate your metrics-driven mindset.
How to prepare for a job interview at Martyn Bassett Associates
✨Showcase Your Strategic Thinking
Prepare to discuss your approach to developing lifecycle marketing strategies. Highlight specific examples where you've crafted end-to-end strategies that maximised customer engagement and retention, particularly in subscription-based models.
✨Demonstrate Technical Proficiency
Familiarise yourself with lifecycle marketing technologies like Braze and Validity Software. Be ready to explain how you've used these tools to enhance customer segmentation and personalisation in your previous roles.
✨Highlight Your Hands-On Leadership Style
Emphasise your hands-on approach to leadership. Share instances where you actively participated in campaign development rather than just delegating tasks, showcasing your commitment to high standards in execution.
✨Be Metrics-Driven
Prepare to discuss how you've leveraged data to drive lifecycle marketing success. Be specific about the metrics you've used, such as LTV, MAUs, and retention rates, and how they informed your marketing decisions.
