Sales Director UK - FMCG Non Food Brand

Sales Director – Branded Consumer Goods / General Household Merchandise UK & Ireland Base Salary: £75,000 – £85,000 + 25% Bonus + Company Car + Benefits Location: Remote – Monthly HQ Meetings (North West) Lead the UK growth of a premium, market-leading global brand in the household products sector. Our client is a top-tier, branded manufacturer whose household products are recognised and trusted by millions of consumers worldwide. With a strong UK footprint and European market leadership, their brands occupy top 1-3 positions in their categories across grocery, e-commerce, DIY, discounter channels. Known for quality, innovation, and brand heritage, they continue to compete successfully against private label by delivering compelling consumer value, innovation and product design. This succession-critical appointment offers the opportunity to join the UK & Ireland leadership team and shape future growth for two iconic brands. The Role Reporting to the General Manager UK & Ireland, you will: Lead, coach, and inspire a team of high-performing Key Account Managers, ensuring clear objectives, professional development, and commercial success. Operate as a hands-on \”player-coach\”, personally managing key national accounts at senior buyer and category director level. Drive P&L performance for a £multi million retail business, delivering channel growth strategies across grocery, discounters, DIY, department stores, and online (including Amazon). Win new listings, expand distribution, close range gaps, and strengthen brand presence in-store. Collaborate cross-functionally with category, marketing, and supply chain teams to launch innovative NPD and deliver impactful category plans. Represent the UK business within a pan-European, matrix environment, influencing group strategy while tailoring plans to the UK market. About You We are seeking a graduate calibre, strategic sales leader with: A proven background in non-food general household or general merchandise branded goods – ideally from a market leader or top 5 category brand. Experience selling branded household goods, health and beauty, laundry, cleaning, baby care, or other branded general merchandise. Experience selling into UK grocery and multi-channel retail, including discounters, DIY, and e-commerce. Strong P&L management skills and a track record of sustained revenue and margin growth. Leadership credentials in developing, coaching, and inspiring high-performance sales teams. A balance of hunter and farmer skills – protecting and growing existing business while opening new accounts and channels. Pan-European or multinational matrix experience, with the ability to influence and collaborate across functions and geographies. Exceptional negotiation, relationship-building, and influencing skills at senior retail level. The Offer Base Salary: £75,000 – £85,000 (DOE) Bonus: Up to 25% (based on personal, UK, and European performance) Company Car: Premium brand or allowance (£6-8k) Benefits: Private healthcare, pension (8-10% ER), life assurance, income protection, well-being programme, 32 days holiday, EV charging, and more Location: Remote with monthly HQ visits and regular customer travel Why Join? This is a high-profile opportunity to take ownership of the UK retail sales agenda for two well-loved brands with a premium market position and ambitious growth plans. You will have the autonomy to shape strategy, the support of a collaborative leadership team, and the resources of a major global group. If you are a commercially sharp, innovative sales leader from a market-leading non-food household brand, ready to step into a role that blends strategic leadership with hands-on commercial delivery, we would like to hear from you. To apply in confidence, please send your CV quoting reference LX (phone number removed) to Telephone (phone number removed)