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- Tasks: Lead and inspire a team while managing key grocery accounts and driving growth strategies.
- Company: Join a top-tier global brand known for quality household products trusted by millions.
- Benefits: Enjoy a competitive salary, bonus, company car, private healthcare, and 32 days holiday.
- Why this job: Shape the future of iconic brands in a collaborative environment with significant autonomy.
- Qualifications: Proven sales leader with experience in branded household goods and strong P&L management skills.
- Other info: Remote work with monthly HQ meetings and opportunities for personal and professional development.
Sales Director – Laundry, Cleaning & Home Products
Are you the right candidate for this opportunity Make sure to read the full description below.
\”Lead the UK growth of a premium, market-leading global brand into the Grocery Retail sector
UK & Ireland\”
Base Salary: £75,000 – £85,000 + 25% Bonus + Company Car + Benefits
Location: Remote – Monthly HQ Meetings (North West)
Our client is a top-tier, branded manufacturer whose household laundry, cleaning and household products are recognised and trusted by millions of consumers worldwide. With a strong UK footprint and European market leadership, their brands occupy top 1-3 positions in their categories across grocery, e-commerce, DIY, discounter channels. Known for quality, innovation, and brand heritage, they continue to compete successfully against private label by delivering compelling consumer value, innovation and product design.
This succession-critical appointment offers the opportunity to join the UK & Ireland leadership team and shape future growth for two iconic brands.
The Role
Reporting to the General Manager UK & Ireland, you will:
· Lead, coach, and inspire a team of high-performing Key Account Managers, ensuring clear objectives, professional development, and commercial success.
· Operate as a hands-on \”player-coach\”, personally managing key national grocery accounts at senior buyer and category director level.
· Drive P&L performance for a £multi million retail business, delivering channel growth strategies across grocery, discounters, DIY, and online (including Amazon).
· Win new listings, expand distribution, close range gaps, and strengthen brand presence in-store.
· Collaborate cross-functionally with category, marketing, and supply chain teams to launch innovative NPD and deliver impactful category plans.
· Represent the UK business within a pan-European, matrix environment, influencing group strategy while tailoring plans to the UK market.
About You
We are seeking a graduate calibre, strategic sales leader with:
· A proven background in non-food general household or general merchandise branded goods – ideally from a market leader or top 5 category brand.
· Experience selling branded household goods, health and beauty, laundry, cleaning, baby care, or other branded general merchandise.
· Experience selling into UK grocery and multi-channel retail, including discounters, DIY, and e-commerce. Grocery sector experience is a prerequisite.
· Strong P&L management skills and a track record of sustained revenue and margin growth.
· Leadership credentials in developing, coaching, and inspiring high-performance sales teams.
· A balance of hunter and farmer skills – protecting and growing existing business while opening new accounts and channels.
· Pan-European or multinational matrix experience, with the ability to influence and collaborate across functions and geographies.
· Exceptional negotiation, relationship-building, and influencing skills at senior retail level.
The Offer
· Base Salary: £75,000 – £85,000 (DOE)
· Bonus: Up to 25% (based on personal, UK, and European performance)
· Company Car: Premium brand or allowance (£6-8k)
· Benefits: Private healthcare, pension (8-10% ER), life assurance, income protection, well-being programme, 32 days holiday, EV charging, and more
· Location: Remote with monthly HQ visits and regular customer travel
Why Join?
This is a high-profile opportunity to take ownership of the UK retail sales agenda for two well-loved brands with a premium market position and ambitious growth plans. You will have the autonomy to shape strategy, the support of a collaborative leadership team, and the resources of a major global group.
If you are a commercially sharp, innovative sales leader from a market-leading non-food household brand, ready to step into a role that blends strategic leadership with hands-on commercial delivery, we would like to hear from you.
To apply in confidence, please send your CV quoting reference LX (phone number removed) to Telephone (phone number removed)
Sales Director - Laundry, Cleaning & Home Products employer: Martin Veasey Talent Solutions
Contact Detail:
Martin Veasey Talent Solutions Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Director - Laundry, Cleaning & Home Products
✨Tip Number 1
Network with professionals in the grocery retail sector. Attend industry events or webinars where you can meet key players and learn about the latest trends. This will not only enhance your knowledge but also help you make valuable connections that could lead to referrals.
✨Tip Number 2
Research the company’s brands and their market positioning thoroughly. Understanding their unique selling points and recent innovations will allow you to speak confidently about how you can contribute to their growth during interviews.
✨Tip Number 3
Prepare specific examples of your past successes in managing P&L and driving revenue growth. Be ready to discuss how you’ve successfully opened new accounts or expanded existing ones, as this will demonstrate your capability to deliver results in a similar role.
✨Tip Number 4
Familiarise yourself with the latest trends in e-commerce and multi-channel retailing. Being knowledgeable about how these channels are evolving will show that you are forward-thinking and ready to tackle the challenges of the modern retail landscape.
We think you need these skills to ace Sales Director - Laundry, Cleaning & Home Products
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in sales, particularly within the grocery and household products sectors. Emphasise your achievements in P&L management and team leadership to align with the job requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your strategic sales leadership skills and your ability to drive growth in the grocery retail sector. Use specific examples from your past roles to demonstrate how you can contribute to the company's success.
Highlight Key Achievements: In both your CV and cover letter, include quantifiable achievements such as revenue growth percentages, successful product launches, or key account wins. This will help illustrate your impact in previous roles.
Showcase Leadership Skills: Since the role involves leading a team, make sure to highlight your experience in coaching and developing high-performing sales teams. Provide examples of how you've inspired and motivated your team to achieve commercial success.
How to prepare for a job interview at Martin Veasey Talent Solutions
✨Research the Company and Its Products
Before your interview, make sure to thoroughly research the company and its product range. Understand their market position, key competitors, and recent innovations. This knowledge will help you demonstrate your genuine interest in the role and how you can contribute to their growth.
✨Prepare for Scenario-Based Questions
Expect scenario-based questions that assess your leadership and sales strategies. Be ready to discuss specific examples from your past experiences where you successfully managed key accounts or led a team to achieve sales targets. Use the STAR method (Situation, Task, Action, Result) to structure your responses.
✨Showcase Your P&L Management Skills
Since the role involves driving P&L performance, be prepared to discuss your experience with financial management. Highlight any instances where you improved revenue or margins, and be ready to explain your approach to developing channel growth strategies.
✨Demonstrate Your Negotiation Skills
As this position requires exceptional negotiation abilities, prepare to share examples of successful negotiations you've conducted at senior retail levels. Discuss your techniques for building relationships and influencing stakeholders, as these skills are crucial for winning new listings and expanding distribution.
