At a Glance
- Tasks: Lead exciting marketing campaigns and activations across a vibrant pub estate.
- Company: Join Marston’s, a leading name in the hospitality industry.
- Benefits: Competitive salary, supportive team, and opportunities for career growth.
- Other info: Work closely with senior stakeholders and enjoy a hands-on role.
- Why this job: Make a real impact in a dynamic environment while honing your marketing skills.
- Qualifications: Proven experience in campaign marketing and strong project management skills.
The predicted salary is between 40000 - 50000 € per year.
We’re recruiting an experienced Marketing Manager to join our Brand Activation team at Marston’s, owning the end-to-end delivery of integrated campaigns and activations across the trading calendar. You’ll thrive if you’re a hands‑on campaign lead who can work at pace and deliver activation that lands operationally across a large pub estate and drives commercial results.
Reporting line & team structure
Part of the Brand Activation team within Commercial Marketing, reporting to the Director of Brand Activation. Works closely with Activation, Campaign & Partnerships, Operations, Digital, Comms, Finance, Legal, Training and agency partners (no line management).
Key responsibilities
- Lead end-to-end integrated campaigns and activations, from planning and briefing to in‑pub execution and post‑campaign review.
- Own briefs, timelines and budgets; ensure activity is operationally viable, on brand and delivered on time.
- Deliver across channels including in‑pub POS, email/CRM, digital, paid media and PR.
- Shape copy and messaging; brief, manage and quality‑check creative and content (including photoshoots) with agencies and internal teams.
- Monitor performance (e.g., sales, footfall, engagement) and use insight to optimise future activity.
- Build strong relationships with Commercial and Operations teams; present plans and updates to stakeholders.
About you
- Proven Marketing Manager experience in campaign marketing/brand activation.
- Hands‑on delivery across copy, comms, creative and email/CRM.
- Experience in fast‑paced hospitality, retail or leisure.
- Strong stakeholder management, organisation and project management skills.
- Commercial mindset with experience managing budgets and performance.
- Genuine ownership of campaigns end to end, with trust and autonomy to make decisions.
- Exposure to senior stakeholders across Commercial Marketing and Operations.
- Opportunity to work on a high‑profile activation calendar across a large, diverse pub estate.
- A supportive and experienced team.
- Clear opportunities to develop campaign leadership skills, supported by experienced senior marketers.
You’ll be joining an ambitious Commercial Marketing team at an exciting time, with the opportunity to play a meaningful role in driving demand across one of the UK’s largest pub estates. This role suits someone who enjoys being close to delivery, balancing creativity with operational reality and making things happen.
Marketing Manager in Wolverhampton employer: Marston's PLC
Marston’s is an exceptional employer, offering a dynamic work environment where creativity meets operational excellence. As a Marketing Manager, you will be part of a supportive and experienced team, with clear opportunities for professional growth and the chance to lead high-profile campaigns across one of the UK’s largest pub estates. Enjoy a culture that values collaboration and innovation, while making a tangible impact on commercial results in the vibrant hospitality sector.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager in Wolverhampton
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, or even reach out to folks on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Showcase your skills! Create a portfolio that highlights your best campaigns and activations. Use visuals and metrics to demonstrate your impact. This will not only impress potential employers but also give you confidence when discussing your experience.
✨Tip Number 3
Prepare for interviews by researching the company and its recent campaigns. Be ready to discuss how your experience aligns with their goals. We recommend practising common interview questions and having a few of your own ready to show your interest.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our team. Don’t forget to follow up after applying; a little nudge can go a long way!
We think you need these skills to ace Marketing Manager in Wolverhampton
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the Marketing Manager role. Highlight your experience in campaign marketing and brand activation, and don’t forget to showcase any hands-on delivery you've done in fast-paced environments like hospitality or retail.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you’re the perfect fit for our Brand Activation team. Mention specific campaigns you've led and how they drove commercial results, showing us your genuine ownership of projects.
Showcase Your Stakeholder Management Skills:We love candidates who can build strong relationships! In your application, give examples of how you've worked with various teams and stakeholders. This will show us that you can navigate the complexities of our operations smoothly.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Marston's PLC
✨Know Your Campaigns
Before the interview, brush up on your knowledge of successful marketing campaigns you've led. Be ready to discuss specific examples that showcase your hands-on experience in campaign delivery and how you managed timelines and budgets.
✨Understand the Brand
Familiarise yourself with Marston’s brand values and recent activations. This will help you tailor your responses to show how your skills align with their goals and demonstrate your genuine interest in the company.
✨Showcase Stakeholder Management Skills
Prepare to discuss how you've built strong relationships with various teams in past roles. Highlight your ability to present plans and updates effectively, as this is crucial for the role and will show you can navigate the complexities of stakeholder management.
✨Be Data-Driven
Since monitoring performance is key, come equipped with examples of how you've used insights to optimise campaigns. Discuss specific metrics you've tracked, like sales or engagement, and how they influenced your future strategies.
