Digital Marketing Executive (Hybrid) in Wrexham

This is a great opportunity to join a lovely and rewarding financial services organisation, where you will have the opportunity to work closely with the management team to utilise your marketing skills in a varied role, and develop a career.

Contract type: Permanent

Location: Office based initially (hybrid opportunity following probation)

Hours: Full Time 9am-5pm

Salary: £26,000 - £31,500 (depending on experience)

Benefits:

• 30 days holiday (inclusive of bank holidays, increasing with length of service, Christmas company Shutdown is also in addition)
• NHS Top up Medical Cash Plan (increasing with length of service)
• Gym membership
• Free onsite parking
• Bike to work scheme
• Exam support and funding
• In-house development
• Team socials

About the Role

We are looking for an ambitious Digital Marketing & Events Coordinator to play a key role in strengthening our digital presence, engaging our existing clients, and attracting new ones. This is an exciting opportunity for someone who enjoys combining creative marketing with measurable business impact. The successful candidate will take ownership of our digital channels, help shape campaigns, and support the delivery of events that build meaningful relationships with both clients and prospects.

You will work closely with the leadership team to deliver marketing activity that increases brand awareness, improves engagement, and contributes to the continued growth of the business. The role will also play an important part in strengthening the company’s local reputation and professional presence, helping build relationships within the local business community and increasing brand visibility. This role is ideal for someone who is proactive, creative, digitally savvy and motivated by seeing their work generate real business results.

Key Objectives

• Strengthen the company’s digital presence and brand awareness
• Increase engagement with existing clients
• Support campaigns that generate new client opportunities
• Enhance the company’s reputation and visibility within the local community and professional network
• Deliver professional and engaging client events and seminars
• Track and report on marketing performance and engagement metrics

Key Responsibilities

Digital Marketing & Campaigns

• Manage and grow the company’s social media presence, creating engaging and relevant content aligned with industry themes.
• Plan and deliver digital marketing campaigns designed to attract new clients and increase brand visibility.
• Develop targeted marketing campaigns for new and existing clients, highlighting key services, planning opportunities, and important and relevant financial themes.
• Support advisers with their individual social media presence, including content ideas, planning and approvals.
• Monitor campaign and engagement performance to help improve future marketing activity.
• Support SEO development and digital visibility improvements.
• Ensure all digital activity remains compliant with group policies and regulatory requirements.

Marketing Content & Communications

• Create engaging client communications, including newsletters, updates, brochures, and promotional materials for new and existing clients.
• Coordinate advertisements in local publications, magazines, and digital media.
• Plan and deliver tax year-end marketing campaigns.
• Respond quickly to major industry announcements (such as budgets or regulatory changes) by coordinating client communications, webinars, video updates or Q&A sessions.
• Ensure all communications remain consistent with the company’s brand and tone of voice.

Website & Digital Presence

• Manage and update the company website, ensuring information remains current, engaging and relevant.
• Support ongoing website improvements to enhance user experience and digital visibility.
• Maintain updates including adviser changes, content refreshes and announcements.

Events & Client Engagement

• Coordinate and support client events, seminars and networking opportunities.
• Assist with event planning, promotion, logistics and follow-up communications.
• Use events as part of wider client engagement and marketing campaigns.
• Manage prospect and new client lead tracking, monitoring conversion performance and engagement statistics.
• Support the management of client referrals and recognition.
• Assist with sponsorship opportunities and collaborative partnerships.

Brand and local reputation

• Support the growth of the company’s brand presence and reputation within the local community and business network.
• Identify and develop business-to-business collaboration opportunities with local organisations, professional firms, and community groups.
• Coordinate and produce local press releases and media content to promote company news, events, achievements, and key financial insights.
• Identify opportunities for local exposure, including partnerships, sponsorships, community initiatives and networking opportunities.
• Work with the leadership team to ensure the company maintains a strong and consistent brand presence across the local market.
• Support initiatives designed to increase local awareness, trust and credibility, helping position the firm as a leading advice business in the region.
• Monitor and encourage client testimonials, online reviews and reputation-building activity across platforms such as Google.

Skills & Experience

Essential

• At least 12 months experience in digital marketing and similar role
• Strong written and verbal communication skills
• Experience managing social media platforms and content creation
• Understanding of digital campaigns, engagement metrics and SEO
• Excellent organisational skills with the ability to manage multiple projects
• Confident using digital tools, marketing platforms and analytics

Desirable

• Digital marketing qualifications
• Experience with paid advertising campaigns
• Knowledge of current digital trends, social media platforms and engagement strategies

Personal Qualities

• Creative and proactive with a passion for new ideas
• Comfortable working independently and taking initiative
• Highly organised with strong attention to detail
• Collaborative and able to work closely with colleagues across the business
• Motivated by delivering work that creates visible business impact