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For Companies At a Glance
- Tasks: Lead Paid Social campaigns, optimise budgets, and collaborate with creative teams.
- Company: Join Marshmallow, a forward-thinking company making migration easier.
- Benefits: Flexible working, competitive bonuses, personal development budgets, and mental health support.
- Why this job: Make an impact in a fast-paced environment while growing your marketing skills.
- Qualifications: Experience in managing Paid Social channels and strong analytical skills.
- Other info: Inclusive culture that values diverse backgrounds and perspectives.
The predicted salary is between 500 - 1500 £ per month.
About Marshmallow
We exist to make migration easy. A systemic problem of this magnitude requires a team of curious thinkers who relentlessly pursue solutions. Those who constantly challenge the why, dismantle assumptions, and always take action to build a better way. A Marshmallow career is built on a cycle of continuous growth, with learning at its core. You will be challenged to raise the bar on your capabilities and supported with the right tools and guidance to do so. This ensures you can deliver impactful work and drive change.
If life at Marshmallow sounds like it could be for you, explore our Culture Handbook to find out more.
Marketing Team
We’re looking for a confident, hands-on Paid Social specialist who can step in quickly, take ownership from day one, and operate independently with minimal oversight. You boast significant Paid Social experience and have managed complex accounts either in-house, or in an agency environment.
What you’ll be doing
- Take ownership of day-to-day Paid Social channel activities to deliver effective performance.
- Manage and optimise budgets across campaigns focussed on efficiency and delivery against KPI and key results.
- Execute integrated full-funnel campaigns across awareness, prospecting and retargeting.
- Actively collaborate with data on existing and evolving KPI and metric frameworks.
- Brief and iterate creative with internal creative partners based on performance and audience insights.
- Support the setup and execution of incrementality or lift testing in partnership with data team.
- Identify cross-channel opportunities and share insights on audience and creative.
- Confidently forecast channel level performance to support planning and budget management.
- Partner with the influencer team to activate and include influencer content in paid social campaigns.
- Report to stakeholders, translating performance into business outcomes.
Who You Are
- You have proven experience managing Meta (Facebook and Instagram) performance channels, owning budgets, strategies and results.
- You combine commercial acumen with the ability to deliver results at pace.
- You work confidently with cross-functional teams including data, product, agencies and platform partners, ensuring alignment with our growth priorities.
- You’re passionate about performance and paid social, and operate at the forefront of channel and industry innovation and best practice.
- Having full responsibility for channel outcomes, you thrive in a fast-paced, high-growth environment where priorities can shift quickly and you’ll be comfortable making decisions in ambiguity.
- Experience in regulated industries, in particular Financial Services is an advantage, as is a proven ability to navigate complex compliance requirements.
What You’ll Bring
- Hands-on Execution - Strong operational experience running Paid Social campaigns end-to-end. Comfortable owning campaign setup, pacing, optimisation, and troubleshooting across platforms. Happy to stay close to the detail while keeping an eye on overall performance.
- Analytical Skills - Uses data to tell compelling stories and inform decisions. Conducts deep dives into campaign performance to identify trends, opportunities, and risks. Proficient in data visualisation and analytics tools (e.g. Looker, GA) to monitor KPIs, and generate actionable insights. Comfortable working with large datasets and translating analysis into clear recommendations for non-technical stakeholders.
- Forecasting and Planning - Develops short-medium term channel forecasts and budget plans aligned with business objectives and commercial cycles using historic data. Able to optimise spend allocation across campaigns, and track progress against forecasts.
- Strategic input - Understands how Paid Social contributes across awareness, consideration and conversion, particularly in a mid-funnel role. Evaluates performance beyond pure CPA, with awareness of incrementality and cross-channel impact.
- Technical Background - Demonstrates a solid technical understanding of paid social ecosystems including tracking, data, and audience issues, UTM structure. Can work effectively with engineering, analytics, or third-party partners to troubleshoot complex issues.
- Tactics & Optimisation - Builds and executes structured creative and audience testing roadmaps. Identifies scalable tactics to drive efficiency and growth across Facebook and Instagram. Optimises campaigns continuously to achieve performance targets, balancing short-term wins with long-term learning agendas. Comfortable to experiment within the existing framework.
Perks of the job
- Flexible working: Spend three days a week with your team in our collaborative London office, and own your own working hours.
- Competitive bonus scheme - designed to reward and recognise high performance.
- Flexible benefits budget - £50 per month to spend on a Ben Mastercard meaning you get your own benefits budget to spend on things you want.
- Mental wellbeing support – Access therapy and mental health sessions through Oliva.
- Learning and development – Personal budgets for books and training courses to help you grow in your role. Plus 2 days a year - on us! - to further your skillset.
- Private health care - Enjoy all the benefits Vitality has to offer, including reduced gym memberships and discounts on smartwatches.
- Medical cash plan - To help you with the costs of dental, optical and physio (plus more!).
- Tech scheme - Get the latest tech for less.
We are not in a position to offer sponsorship and/or a visa for this position.
Our process
- Initial call with a member from our Talent Team (30 mins)
- Past Experience interview with Hiring Manager (60 mins)
- Case study interview with a couple of the team (60 mins)
- Background checks
As part of our commitment to maintaining a safe and trustworthy environment, we’ll carry out standard background checks, including a DBS and a Cifas check. These help ensure there are no ongoing criminal proceedings and support the prevention of fraud and other forms of serious misconduct.
Everyone belongs at Marshmallow
At Marshmallow, we want to hire people from all walks of life with the passion and skills needed to help us achieve our company mission. To do that, we’re committed to hiring without judgement, prejudice or bias. We encourage everyone to apply for our open roles. Gender identity, race, ethnicity, sexual orientation, age or background does not affect how we process job applications. We’re working hard to build an inclusive culture that empowers our people to do their best work, have fun and feel that they belong.
Recruitment privacy policy
We take privacy seriously here at Marshmallow. Our Recruitment privacy notice explains how we process and handle your personal data.
Performance Marketing Manager - Paid Social (3 month FTC) employer: Marshmallow
Contact Detail:
Marshmallow Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Manager - Paid Social (3 month FTC)
✨Tip Number 1
Get to know the company culture! Before your interview, dive into Marshmallow's Culture Handbook. Understanding their values and mission will help you connect your experience with what they’re all about.
✨Tip Number 2
Practice makes perfect! Run through common interview questions related to performance marketing and be ready to share specific examples of your past successes. This will show you can deliver results at pace.
✨Tip Number 3
Don’t just talk numbers; tell a story! When discussing your analytical skills, use data to illustrate how you’ve driven performance in previous roles. Make it relatable and impactful.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Marshmallow team.
We think you need these skills to ace Performance Marketing Manager - Paid Social (3 month FTC)
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for performance marketing shine through! We want to see that you’re not just ticking boxes but genuinely excited about the role and what you can bring to the team.
Tailor Your Experience: Make sure to highlight your relevant experience with Paid Social campaigns. We love seeing specific examples of how you've managed budgets and optimised campaigns in the past. This helps us understand how you can hit the ground running!
Be Data-Driven: Since we value analytical skills, don’t shy away from sharing how you've used data to inform your decisions. Include any tools you’ve used and how they helped you achieve your goals. We’re all about making data work for us!
Keep It Clear and Concise: While we appreciate detail, clarity is key! Make sure your application is easy to read and straight to the point. We want to get a quick sense of who you are and what you can do, so keep it engaging and focused.
How to prepare for a job interview at Marshmallow
✨Know Your Paid Social Inside Out
Make sure you brush up on your knowledge of Meta platforms, especially Facebook and Instagram. Be ready to discuss your past campaigns, the strategies you used, and how you optimised them for performance. This will show that you’re not just familiar with the tools, but that you can leverage them effectively.
✨Bring Data to Life
Prepare to talk about how you've used data to inform your decisions in previous roles. Have examples ready where you conducted deep dives into campaign performance, identified trends, and made recommendations based on your findings. This will demonstrate your analytical skills and ability to translate complex data into actionable insights.
✨Showcase Your Strategic Thinking
Be prepared to discuss how Paid Social fits into the broader marketing strategy. Think about how you can contribute to awareness, consideration, and conversion. Highlight any experience you have with cross-channel campaigns and how you’ve evaluated performance beyond just CPA.
✨Demonstrate Your Hands-On Experience
Since this role requires a hands-on approach, be ready to share specific examples of how you've managed campaigns from start to finish. Talk about your experience with budget management, campaign setup, and troubleshooting. This will reassure the interviewers that you can hit the ground running.
