At a Glance
- Tasks: Lead email, SMS, and CRM strategies to boost customer engagement and revenue.
- Company: Join Marshalls Garden, a trusted name in gardening with over 75 years of heritage.
- Benefits: Competitive salary, creative freedom, and the chance to shape a beloved brand.
- Other info: Be part of a growing digital team with opportunities for creativity and career growth.
- Why this job: Make a real impact by crafting engaging campaigns for a much-loved gardening brand.
- Qualifications: 3-4 years in email marketing or CRM, strong analytical and communication skills.
The predicted salary is between 40500 - 49500 £ per year.
Marshalls Garden has a heritage spanning more than 75 years and is a trusted name in gardening, supplying quality seeds, plants, bulbs and garden equipment through both traditional mail order and ecommerce.
We're looking for an experienced digital marketer with around 3–4 years' experience in email marketing, CRM or marketing automation, ideally within retail, ecommerce or mail order.
The Role
As Email Marketing Manager, you'll own the email, SMS and CRM strategy for Marshalls Garden, helping to grow revenue, customer engagement, retention and our first-party customer database.
You'll be the storyteller of the brand across our CRM channels, creating engaging campaigns while developing sophisticated customer journeys, segmentation and marketing automation.
Key Responsibilities
- Own and deliver the email, SMS and CRM marketing strategy.
- Develop customer lifecycle strategies across acquisition, engagement, retention and reactivation.
- Build and optimise automated customer journeys, including welcome, browse abandonment, basket abandonment, post-purchase and win-back.
- Manage customer segmentation and personalised targeting using behavioural and transactional data.
- Own the end‑to‑end campaign process from briefing and build through to deployment and performance analysis.
- Analyse campaign performance, customer behaviour and commercial results to identify growth opportunities.
- Develop CRM dashboards, reporting and actionable weekly insights.
- Drive database growth while maintaining customer engagement, data quality and consent.
- Work with Shopify and ecommerce data to support targeting, product selection and campaign performance.
You'll bring
- 3–4 years' experience in email marketing, CRM or marketing automation, ideally within retail, ecommerce or mail order.
- Experience using Dot digital or similar email/CRM platforms.
- Shopify experience would be beneficial.
- Strong analytical, copywriting and communication skills.
- Experience with Google Analytics, segmentation and customer lifecycle marketing.
- Understanding of HTML/CSS.
- Creative, commercially focused and highly organised.
- An interest in gardening, ecommerce or retail would be a bonus.
Why Join Marshalls Garden?
Join the growing digital team at Marshalls Garden, part of Westland Horticulture, and take genuine ownership of our CRM and email marketing across a trusted and much‑loved gardening brand.
If you're a commercially minded CRM and Email Marketing specialist who loves turning customer data into engaging experiences and measurable results, we would love to hear from you!
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Email Marketing Manager in Alconbury employer: Marshalls Garden
At Marshalls Garden, we pride ourselves on being an excellent employer that fosters a collaborative and innovative work culture. Our team enjoys a range of benefits including flexible working arrangements, opportunities for professional development, and a supportive environment that encourages creativity and growth. Located in a vibrant area, we offer unique advantages such as access to beautiful gardens and a community passionate about horticulture, making it an ideal place for those looking to make a meaningful impact in the gardening and ecommerce sectors.
StudySmarter Expert Advice🤫
We think this is how you could land Email Marketing Manager in Alconbury
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Marshalls Garden and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Marshalls Garden are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Marshalls Garden on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Marshalls Garden. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Email Marketing Manager in Alconbury
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Marshalls Garden. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Marshalls Garden:Show us that you’ve done your homework! In your application, briefly mention what you admire about Marshalls Garden’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Marshalls Garden
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Marshalls Garden will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Marshalls Garden, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
