At a Glance
- Tasks: Create and execute data-driven CRM strategies to boost customer engagement and retention.
- Company: Join a leading global finance organisation with a dynamic marketing team.
- Benefits: Competitive pay, flexible working options, and opportunities for professional growth.
- Other info: Initial 6-month contract with potential for career advancement.
- Why this job: Make a real impact in a fast-paced environment while enhancing customer experiences.
- Qualifications: Experience in CRM marketing and strong project management skills required.
The predicted salary is between 50000 - 65000 £ per year.
A client, a large global finance organisation, are looking to recruit the services of an experienced CRM Marketing Manager to join their Marketing team on an initial 6-month contract (inside IR35) based in London (City).
You'll develop and execute data-driven CRM strategies that enhance customer engagement, retention, and lifetime value through personalised email marketing and marketing automation initiatives. We are looking for someone who combines technical CRM expertise with a customer-centric mindset, thrives in a fast-paced environment, and possesses excellent stakeholder management and project coordination skills.
Responsibilities:- Develop and execute CRM and email marketing strategies to drive customer engagement, retention, and conversion across the customer lifecycle.
- Manage end-to-end email campaign execution, including audience segmentation, personalisation, A/B testing, deployment, and performance analysis.
- Oversee CRM platform management and optimisation, ensuring data integrity, audience hygiene, and compliance with regulatory requirements.
- Collaborate with cross-functional teams, including research, product, legal, and compliance, to ensure CRM activities support business objectives and meet regulatory standards.
- Design and implement customer segmentation strategies and personalisation frameworks.
CRM Marketing Manager employer: Marshall Wolfe
As a leading global finance organisation, we pride ourselves on fostering a dynamic and inclusive work culture that empowers our employees to thrive. Our London-based team offers exceptional growth opportunities through continuous professional development and innovative projects, ensuring that you can make a meaningful impact in the finance sector while enjoying a collaborative environment. Join us to be part of a forward-thinking company that values your expertise and supports your career aspirations.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to your connections in the finance sector and let them know you're on the lookout for a CRM Marketing Manager role. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! When you get the chance to chat with potential employers, be ready to discuss your past successes in CRM strategies and email marketing. Use specific examples that highlight your technical expertise and customer-centric approach.
✨Tip Number 3
Stay organised! Keep track of all the roles you apply for and follow up with a friendly email if you haven’t heard back after a week or two. It shows your enthusiasm and keeps you on their radar.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities that match your skills, and applying directly can sometimes give you an edge. Plus, it’s super easy to navigate!
We think you need these skills to ace CRM Marketing Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the CRM Marketing Manager role. Highlight your experience with data-driven strategies and email marketing, as well as any relevant projects that showcase your skills in stakeholder management and project coordination.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this role. Share specific examples of how you've successfully executed CRM strategies in the past and how you can bring that expertise to our team.
Showcase Your Technical Skills:Since this role requires technical CRM expertise, don’t forget to mention the tools and platforms you’ve worked with. Whether it's email automation software or CRM systems, let us know how you’ve used them to drive customer engagement and retention.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Marshall Wolfe
✨Know Your CRM Inside Out
Make sure you brush up on your CRM knowledge before the interview. Understand the specific platforms and tools the company uses, and be ready to discuss how you've successfully managed CRM strategies in the past. This will show that you're not just familiar with the concepts but can also apply them effectively.
✨Showcase Your Data-Driven Mindset
Since the role focuses on data-driven strategies, come prepared with examples of how you've used data to enhance customer engagement and retention. Be ready to talk about A/B testing results or segmentation strategies you've implemented, as this will demonstrate your analytical skills and customer-centric approach.
✨Prepare for Stakeholder Management Questions
Given the importance of collaboration in this role, think of instances where you've successfully managed stakeholders. Prepare to discuss how you navigated differing opinions or aligned various teams towards a common goal. This will highlight your project coordination skills and ability to thrive in a fast-paced environment.
✨Understand Regulatory Compliance
As the finance sector is heavily regulated, make sure you have a grasp of the compliance aspects related to CRM activities. Familiarise yourself with relevant regulations and be ready to discuss how you've ensured compliance in your previous roles. This will show that you take these responsibilities seriously and can operate within the necessary frameworks.
