At a Glance
- Tasks: Lead marketing strategy, shape campaigns, and influence key business decisions.
- Company: Dynamic company with a focus on creativity and collaboration.
- Benefits: Competitive salary, car allowance, profit incentive scheme, and travel opportunities.
- Other info: Opportunity for international travel and career growth in a supportive environment.
- Why this job: Make a real impact by connecting marketing with business goals and driving innovative campaigns.
- Qualifications: Strong marketing experience, creative mindset, and excellent communication skills.
The predicted salary is between 60000 - 65000 £ per year.
As Head of Marketing, you’ll be the strategic link between marketing and the wider business. You’ll spend time with department heads understanding what they’re trying to achieve, helping shape projects, planning campaigns and making sure the marketing strategy supports the wider business objectives.
But you’ll also be the person asking the difficult questions: Is that the right audience? Is that the right channel? Does that message actually reflect the brand? Is that really the best use of the marketing budget? Because as Head of Marketing, your job isn’t to take orders and turn them into campaigns; it’s to influence decisions before those campaigns ever happen.
The previous Marketing Manager spent 13 years with the business and became trusted because she wasn’t afraid to challenge people when needed. She had the confidence to sit around the table with strong personalities and senior stakeholders and say, “I don’t think that’s the right approach.” Not because she wanted to win an argument, but because she cared about getting the best outcome.
You’re expected to be creative enough to look at a campaign and know whether it speaks to the right audience, understand that different audiences need different conversations, and that the right channel can make the difference between a successful campaign and a wasted budget. The creative side matters just as much as the strategic side.
You’ll work closely with the Graphic Designer, helping shape campaigns, branding and messaging. You’ll know if:
- The tone of voice fits the branding, is consistent, and is actually speaking to the customer it was intended for.
The business has recently implemented significant rebrands, with further brand development still planned internationally. The foundations are there, and the brand guidelines are in place. Now they need you to continue building on that work.
Alongside the creative and strategic side, you’ll coordinate projects across the marketing team, manage budgets, work closely with stakeholders across multiple business units, and bring together about 15 events each year. You’ll be the person connecting the dots between departments, ensuring ideas become well-executed marketing activity rather than disconnected projects.
Based in Kingswinford, you’ll spend time travelling to sites across the UK, with occasional international travel, and supporting teams and projects in Australia, New Zealand, Malaysia and India. You’ll need a full UK driving licence and a valid passport.
In return, your salary will be between £60,000 and £65,000, plus a car allowance and additional benefits, including a profit incentive scheme.
Head of Marketing in Kingswinford employer: Marshall Harmony
At Marshall Harmony, we pride ourselves on being an exceptional employer that fosters a collaborative and innovative work culture. As the Head of Marketing, you will have the opportunity to influence key business decisions while working alongside talented professionals in a supportive environment that values creativity and strategic thinking. With competitive salaries, a profit incentive scheme, and opportunities for international travel, we are committed to your professional growth and ensuring that your contributions make a meaningful impact across our global operations.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing in Kingswinford
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Marshall Harmony and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Marshall Harmony are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Marshall Harmony on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Marshall Harmony. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing in Kingswinford
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Marshall Harmony. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Marshall Harmony:Show us that you’ve done your homework! In your application, briefly mention what you admire about Marshall Harmony’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Marshall Harmony
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Marshall Harmony will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Marshall Harmony, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
