At a Glance
- Tasks: Lead global brand activation strategies and create unforgettable experiences for music lovers.
- Company: Join Marshall Group, a powerhouse in audio, tech, and design with a rock 'n' roll legacy.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Dynamic role with global impact and a chance to work with top talent.
- Why this job: Shape the future of brand experiences in the vibrant world of music and culture.
- Qualifications: 12+ years in experiential marketing and a passion for music culture.
The predicted salary is between 43200 - 72000 € per year.
Marshall Group is the audio, tech, and design powerhouse uniting musicians and music lovers through genre-breaking innovation. Our flagship brand, Marshall, is uniquely positioned with over 60 years of rock 'n' roll attitude on stage, at home, and on the go. Our iconic products are brought to life by a dedicated team of 800 passionate employees and sold in over 90 markets worldwide. We are open to this role being based in either Stockholm or London.
What you’ll do:
- Define and evolve Marshall’s global brand activation strategy.
- Embed activation into the annual brand roadmap across campaigns, launches, music strategy, owned spaces, and cultural moments.
- Establish clear principles, frameworks, and success metrics to drive consistency and scalability.
- Oversee major global activations including festivals, cultural moments, flagship trade shows, and internal brand kick-offs.
- Ensure world-class execution that aligns brand storytelling with business impact.
- Build a high-performing activation function rooted in ownership, clarity, and excellence.
- Own relationships with global agencies, production partners, and vendors.
- Establish robust global processes for planning and production.
- Track performance and translate insights into continuous improvement.
Who we’re looking for:
- Deeply connected to music culture and audience engagement trends.
- A strategic thinker with operational sharpness.
- Familiar with creative briefing processes and post-event performance tracking.
- Entrepreneurial and growth-minded.
- A collaborative leader who influences without ego.
- Equally comfortable shaping vision and delivering detail.
- A “no job too small” brand owner.
You probably have the following experiences & skills:
- 12+ years of experience in experiential marketing, brand experience, or cultural event production on a strategic level.
- Proven delivery of large-scale global activations across trade shows, festivals, and brand moments.
- Experience building scalable global toolkits and activation guidelines.
- Strong understanding of brand strategy and cultural storytelling.
- Confident operating within global matrix organisations.
- Experienced in leading agencies and production partners.
- Calm, decisive, and solutions-oriented in high-pressure environments.
- Background in music, lifestyle, or consumer electronics industries.
Our pledge: We thrive to foster an inclusive workplace and we do not discriminate on the basis of race, religion, disability, colour, national origin, gender, sexual orientation, age or marital status. We firmly believe that Marshall thrives when our employees do, leading to better experiences for our consumers.
Director, Brand Activation in London employer: Marshall Group
At Marshall Group, we pride ourselves on being an exceptional employer that champions creativity and innovation in the heart of the music industry. With a vibrant work culture that celebrates collaboration and inclusivity, our employees enjoy ample opportunities for professional growth and development, all while working in dynamic cities like Stockholm or London. Join us to be part of a passionate team dedicated to crafting unforgettable brand experiences that resonate with music lovers worldwide.
StudySmarter Expert Advice🤫
We think this is how you could land Director, Brand Activation in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend music festivals, trade shows, or any events where you can meet potential employers or collaborators. Remember, it’s all about who you know!
✨Tip Number 2
Show off your passion for music culture! When you get the chance to chat with someone from Marshall or similar companies, share your insights on current trends and how they could impact brand activation. This will show them you’re not just another candidate, but someone who truly gets the vibe.
✨Tip Number 3
Prepare for interviews by thinking about how you can elevate their brand. Come up with creative ideas for activations that align with their vision. This will demonstrate your strategic thinking and operational sharpness right off the bat!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team at Marshall and making an impact in the world of brand activation.
We think you need these skills to ace Director, Brand Activation in London
Some tips for your application 🫡
Show Your Passion for Music:When you're writing your application, let your love for music shine through! Share experiences that connect you to music culture and how they’ve shaped your professional journey. We want to see that you’re not just a fit for the role, but also a fit for our brand.
Be Strategic and Specific:In your application, highlight your strategic thinking skills. Use specific examples from your past experiences where you’ve successfully led brand activations or cultural events. This will help us see how you can bring that same energy to Marshall!
Tailor Your Application:Make sure to tailor your application to the job description. Use keywords and phrases from the listing to show that you understand what we’re looking for. This helps us see that you’re genuinely interested in the role and have done your homework!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re keen to join the Marshall family!
How to prepare for a job interview at Marshall Group
✨Know Your Brand Inside Out
Before the interview, dive deep into Marshall's history, values, and recent activations. Understand their unique position in the music culture and how they connect with audiences. This knowledge will help you articulate how your vision aligns with their brand.
✨Showcase Your Strategic Thinking
Prepare to discuss specific examples of how you've developed and executed brand activation strategies in the past. Highlight your experience with large-scale global activations and how you measured their success. Be ready to share insights on what worked and what didn’t.
✨Demonstrate Collaborative Leadership
Marshall is looking for a collaborative leader, so be prepared to talk about how you've influenced cross-functional teams in previous roles. Share stories that showcase your ability to work with diverse groups and drive projects forward without ego.
✨Stay Ahead of Trends
Familiarise yourself with current trends in music culture and experiential marketing. Bring fresh ideas to the table during your interview, showing that you’re not just reactive but proactive in shaping brand experiences that resonate with audiences.
