At a Glance
- Tasks: Lead global brand activation strategies and create unforgettable music experiences.
- Company: Join Marshall Group, a powerhouse in audio, tech, and design with a rock 'n' roll legacy.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Dynamic role with global impact and a chance to work with top talent.
- Why this job: Shape the future of brand experiences in the vibrant world of music and culture.
- Qualifications: 12+ years in experiential marketing and a passion for music culture.
The predicted salary is between 43200 - 72000 € per year.
Marshall Group is the audio, tech, and design powerhouse uniting musicians and music lovers through genre-breaking innovation. Our flagship brand, Marshall, is uniquely positioned with over 60 years of rock 'n' roll attitude on stage, at home, and on the go. Our iconic products are brought to life by a dedicated team of 800 passionate employees and sold in over 90 markets worldwide. We are open to this role being based in either Stockholm or London.
What you’ll do:
- Define and evolve Marshall’s global brand activation strategy.
- Embed activation into the annual brand roadmap across campaigns, launches, music strategy, owned spaces, and cultural moments.
- Establish clear principles, frameworks, and success metrics to drive consistency and scalability.
- Oversee major global activations including festivals, cultural moments, flagship trade shows, and internal brand kick-offs.
- Ensure world-class execution that aligns brand storytelling with business impact.
- Build a high-performing activation function rooted in ownership, clarity, and excellence.
- Own relationships with global agencies, production partners, and vendors.
- Establish robust global processes for planning and production.
- Track performance and translate insights into continuous improvement.
Who we’re looking for:
- Deeply connected to music culture and audience engagement trends.
- A strategic thinker with operational sharpness.
- Familiar with creative briefing processes and post-event performance tracking.
- Entrepreneurial and growth-minded.
- A collaborative leader who influences without ego.
- Equally comfortable shaping vision and delivering detail.
- A “no job too small” brand owner.
You probably have the following experiences & skills:
- 12+ years of experience in experiential marketing, brand experience, or cultural event production on a strategic level.
- Proven delivery of large-scale global activations across trade shows, festivals, and brand moments.
- Experience building scalable global toolkits and activation guidelines.
- Strong understanding of brand strategy and cultural storytelling.
- Confident operating within global matrix organisations.
- Experienced in leading agencies and production partners.
- Calm, decisive, and solutions-oriented in high-pressure environments.
- Background in music, lifestyle, or consumer electronics industries.
Our pledge: We thrive to foster an inclusive workplace and we do not discriminate on the basis of race, religion, disability, colour, national origin, gender, sexual orientation, age or marital status. We firmly believe that Marshall thrives when our employees do, leading to better experiences for our consumers.
Director, Brand Activation employer: Marshall Group
At Marshall Group, we pride ourselves on being an exceptional employer that champions creativity and innovation in the heart of the music industry. With a vibrant work culture that celebrates collaboration and inclusivity, our employees enjoy ample opportunities for professional growth and development, all while working in dynamic cities like Stockholm or London. Join us to be part of a passionate team dedicated to crafting unforgettable brand experiences that resonate with music lovers worldwide.
StudySmarter Expert Advice🤫
We think this is how you could land Director, Brand Activation
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend music events, trade shows, or even local gigs. You never know who might be looking for someone just like you!
✨Tip Number 2
Show off your passion for music culture! When you get the chance to chat with potential employers, share your insights on trends and how they can elevate their brand. Your enthusiasm will set you apart!
✨Tip Number 3
Prepare for interviews by researching the company’s recent activations. Be ready to discuss how you can contribute to their brand strategy and bring fresh ideas to the table. We love seeing candidates who are proactive!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the Marshall family!
We think you need these skills to ace Director, Brand Activation
Some tips for your application 🫡
Show Your Passion for Music:When you're writing your application, let your love for music shine through! Share experiences that connect you to music culture and how it influences your work. We want to see that you’re not just a fit for the role, but also a fit for our brand.
Be Clear and Concise:Keep your application straightforward and to the point. Highlight your relevant experience in experiential marketing and brand activation without fluff. We appreciate clarity, so make sure your key achievements stand out!
Tailor Your Application:Make sure to customise your application for the Director, Brand Activation role. Use keywords from the job description and align your skills with what we’re looking for. This shows us you’ve done your homework and are genuinely interested in joining our team.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy – just follow the prompts and submit your details!
How to prepare for a job interview at Marshall Group
✨Know Your Brand Inside Out
Before the interview, dive deep into Marshall's history, values, and recent activations. Understand their unique position in the music culture and how they connect with audiences. This knowledge will help you articulate how your vision aligns with their brand.
✨Showcase Your Strategic Thinking
Prepare to discuss specific examples of how you've developed and executed brand activation strategies in the past. Highlight your experience with large-scale global activations and how you measured their success. Be ready to explain your thought process and the impact of your decisions.
✨Demonstrate Collaborative Leadership
Marshall is looking for a collaborative leader, so be prepared to share stories that showcase your ability to influence cross-functional teams. Discuss how you've built high-performing teams and fostered a culture of ownership and excellence in previous roles.
✨Stay Ahead of Trends
Familiarise yourself with current trends in music culture and experiential marketing. Bring insights to the table about how these trends can be leveraged for Marshall's brand activations. Showing that you're proactive and knowledgeable will set you apart from other candidates.
