At a Glance
- Tasks: Drive channel marketing strategies to boost sales in retail and online marketplaces.
- Company: Join a leading consumer electronics brand with a focus on innovation.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Be part of an inclusive workplace that values your contributions.
- Why this job: Make a real impact in a fast-paced environment while collaborating with diverse teams.
- Qualifications: Experience in channel marketing and strong communication skills are essential.
The predicted salary is between 50000 - 65000 € per year.
We’re looking for a commercially driven and strategic Channel Marketing Manager who will develop and execute channel marketing activities that optimize sell‑out from retail and online across Consumer Electronics, Pure Players, and Musical Instruments channels. You will work closely with sales leads to develop and execute channel marketing plans, while engaging directly with key stakeholders at retail partners. You will drive retail sales and marketing cycles, coordinating planning and execution at a local level and collaborating closely with local marketing teams to secure strong integrated plans across all marketing instruments. This is a highly collaborative and fast‑paced role for someone who understands the modern consumer purchase journey and knows how to turn strategy into measurable commercial results.
Implement and execute the overall global channel marketing strategy with regional/local adaptation. Work with country lead to define priorities and investments in line with global strategies. Work with local/regional/global teams to develop local consumer plans and product launch plans, adapt to local and account specific channel marketing activities to maximize sell‑out. Responsible for local input into the GTM process including local market insights, marketing roadmap feedback, local budget, and delivery of the local consumer plan. Work closely with the marketing stakeholders at the retail accounts to secure desired presentation of the brand and products in‑store and online, as well as any advertising from the retailer. Secure compliance with marketing guidelines across all execution. Manage the retail sales cycles, align with global consumer plan, adapt and localise as needed. Where appropriate drive for differentiation across retail partner. Drive marketplace execution across Amazon and key European platforms. Drive traffic, conversion, and visibility through retail media, content optimisation, and trading events. Lead sell‑out planning cycles including product launches and promotional periods. Plan and execute retail staff training, trade events, field merchandising/promoter. Drive sell‑out from retail stores and websites to reach set KPIs with desired ROI. Engage in channel marketing community, share and learn from other regions to make local execution best in class. Manage budget, planning, agency relations (where appropriate) and secure tools needed for monitoring and follow‑up. Report KPIs and key insights to Global Channel Marketing Manager and other stakeholders. Align with Marketing Manager on local activities to ensure a 360‑degree coverage for local and trade marketing.
You are a collaborative and commercially driven channel marketer with strong stakeholder management and communication skills. You thrive in fast‑paced environments, confidently managing multiple priorities while driving projects from strategy through execution. With an entrepreneurial and results‑oriented mindset, you are comfortable influencing cross‑functional teams and delivering impactful channel marketing activities across both digital and physical retail environments.
Required experiences & skills
- External Leadership (e.g., Display partners and/or agencies) and entrepreneurial skills with a collaborative approach and ability to have an impact and influence without authority.
- In‑depth experience in Consumer Electronics segments with an established network and industry influence.
- Solid channel marketing experience with a thorough understanding of the consumer purchase journey across digital and physical channels with high focus on digital touchpoints.
- Proven track record of defining plans with successful execution and positive sell‑out results.
- Experience of working in an international environment developing marketing plans and leading execution, preferably within the retail industry.
- Strong digital marketing knowledge, thorough comprehension of digital marketing strategies, including SEO/SEM fundamentals and best practices.
- Experience working with and managing execution through online marketplaces (including Amazon).
We thrive to foster an inclusive workplace and we do not discriminate on the basis of race, religion, disability, colour, national origin, gender, sexual orientation, age or marital status. We firmly believe that Marshall thrives when our employees do, leading to better experiences for our consumers.
Channel Marketing Manager, UK & Online Marketplaces Europe employer: Marshall Group
As a Channel Marketing Manager at our company, you will join a dynamic and inclusive work culture that prioritises collaboration and innovation. We offer competitive benefits, opportunities for professional growth, and the chance to make a significant impact in the fast-paced Consumer Electronics sector across the UK and European online marketplaces. Our commitment to employee development and a supportive environment ensures that you can thrive while driving meaningful results.
StudySmarter Expert Advice🤫
We think this is how you could land Channel Marketing Manager, UK & Online Marketplaces Europe
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! When you get the chance to meet hiring managers or team members, be ready to discuss your past successes and how they relate to the role. Bring examples of your work or even a portfolio if it’s relevant. Let’s make sure they see the value you can bring!
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way. It shows your enthusiasm for the role and keeps you fresh in their minds. Plus, it’s a great opportunity to reiterate why you’re the perfect fit for the Channel Marketing Manager position.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can sometimes give you an edge. Plus, it’s super easy to keep track of your applications that way. Let’s get you that dream job!
We think you need these skills to ace Channel Marketing Manager, UK & Online Marketplaces Europe
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Channel Marketing Manager role. Highlight your experience in consumer electronics and any relevant marketing strategies you've executed. We want to see how you can bring your unique skills to our team!
Showcase Your Results:When detailing your past experiences, focus on measurable outcomes. Did you drive sales or improve visibility? Use numbers and specific examples to demonstrate your impact. We love seeing how you've turned strategy into results!
Be Authentic:Let your personality shine through in your application. We value collaboration and a good cultural fit, so don’t be afraid to show us who you are and what drives you. Share your passion for channel marketing and how you connect with consumers.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets to the right people. Plus, it shows us you're keen on joining our team at StudySmarter!
How to prepare for a job interview at Marshall Group
✨Know Your Channels
Make sure you understand the different channels you'll be working with, especially in Consumer Electronics and online marketplaces. Research how these channels operate and think about how you can optimise sell-out in each one. This will show your potential employer that you're not just familiar with the industry but also ready to hit the ground running.
✨Showcase Your Collaboration Skills
Since this role is highly collaborative, prepare examples of how you've successfully worked with cross-functional teams in the past. Think about specific projects where you influenced others without direct authority. This will demonstrate your ability to engage stakeholders effectively.
✨Be Data-Driven
Familiarise yourself with key performance indicators (KPIs) relevant to channel marketing. Be ready to discuss how you've used data to drive decisions and improve results in previous roles. Showing that you can turn strategy into measurable outcomes will set you apart from other candidates.
✨Prepare for Fast-Paced Scenarios
This role requires managing multiple priorities in a fast-paced environment. Think of examples where you've successfully juggled various tasks or projects. Be prepared to discuss how you stay organised and ensure that nothing falls through the cracks, as this will highlight your ability to thrive under pressure.
