At a Glance
- Tasks: Lead marketing strategies and initiatives to elevate brand positioning and drive demand generation.
- Company: Join Guy Carpenter, a leader in the consulting industry with a vibrant culture.
- Benefits: Enjoy professional development, flexible work options, and a supportive team environment.
- Other info: Collaborate with talented colleagues and enjoy diverse career opportunities.
- Why this job: Make a real impact by shaping innovative marketing strategies in a dynamic setting.
- Qualifications: Experience in digital marketing and B2B brand management is essential.
The predicted salary is between 60000 - 80000 € per year.
We are seeking a talented individual to join our Marketing team at Guy Carpenter. This role will be based in London and is hybrid, requiring at least three days a week in the office. The Marketing Leader is responsible for shaping and driving Guy Carpenter’s go-to-market strategy, partnering closely with business and marketing stakeholders across regions to deliver integrated marketing initiatives that elevate the firm’s intellectual capital, strengthen brand positioning, and accelerate demand generation.
Responsibilities
- Serve as a strategic marketing partner to senior business leaders, aligning marketing priorities with commercial objectives and enterprise growth strategies.
- Drive the development and execution of integrated go‑to‑market strategies that enhance brand positioning, elevate intellectual capital, and support revenue growth across key business areas.
- Develop and lead an “always‑on” multi‑channel marketing and demand generation program to increase awareness, engagement, and commercial impact for Guy Carpenter’s consulting capabilities and product solutions.
- Shape and execute the firm’s content, thought leadership, and influencer strategies to strengthen market differentiation and position Guy Carpenter as a trusted industry leader.
- Partner with Guy Carpenter’s Subject Matter Experts and the global content team to develop impactful thought leadership, messaging, and marketing assets tailored to regional and local client needs across channels, including digital, email, and social.
- Collaborate closely with business stakeholders to understand strategic priorities, market opportunities, and client challenges in order to design targeted, insight‑driven marketing campaigns aligned to broader business and marketing objectives.
- Partner with the Digital Marketing Center of Excellence to optimize digital engagement strategies, enhance user experience, strengthen campaign performance, and drive lead generation and client engagement across digital channels.
- Work cross‑functionally with Events, PR, Creative, Digital Marketing, and Communications teams to deliver integrated, scalable, and consistent marketing programs and client experiences globally.
What you need to have
- Experience working in a large, complex, and matrixed environment, collaborating with a wide variety of stakeholders to develop and execute marketing and communications strategies, campaigns, and tactics.
- Extensive experience across all marketing disciplines and delivery channels with a clear track record in digital marketing, analytics, and proving ROI, enabling maximized commercial success.
- Experience in building B2B brands and managing multiple marketing programs for differing lines of business in a coordinated approach.
What makes you stand out
- Ability to engage and influence key internal stakeholders to build advocacy, strengthen campaign adoption, and ensure alignment across go‑to‑market initiatives, sales enablement materials, and RFP content.
- A strong understanding of the competitive landscape, industry trends and opportunities for strategic marketing, communications, and PR initiatives.
- Developing and evolving value propositions, solution positioning, and client‑facing collateral.
Why join our team
We help you be your best through professional development opportunities, interesting work and supportive leaders. We foster a vibrant and inclusive culture where you can work with talented colleagues to create new solutions and have impact for colleagues, clients and communities. Our scale enables us to provide a range of career opportunities, as well as benefits and rewards to enhance your well‑being.
Marsh is committed to embracing a diverse, inclusive and flexible work environment. We are an equal opportunities employer and are committed to providing reasonable adjustments in accordance with applicable law to any candidate with a disability to allow them to fully participate in the recruitment process.
Marketing Leader, Guy Carpenter employer: Marsh
At Guy Carpenter, we pride ourselves on being an exceptional employer, offering a vibrant and inclusive work culture in the heart of London. Our commitment to professional development, coupled with a collaborative environment, empowers our employees to thrive while working on impactful marketing initiatives that shape the future of our industry. With a focus on well-being and a diverse range of career opportunities, we ensure that every team member can grow and succeed within our dynamic organisation.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Leader, Guy Carpenter
✨Tip Number 1
Network like a pro! Reach out to current or former employees at Guy Carpenter on LinkedIn. A friendly chat can give you insider info and maybe even a referral, which can really boost your chances.
✨Tip Number 2
Prepare for the interview by knowing your stuff! Research Guy Carpenter’s recent marketing initiatives and be ready to discuss how your experience aligns with their goals. Show them you’re not just another candidate!
✨Tip Number 3
Practice your pitch! You’ll want to clearly articulate how you can drive their go-to-market strategy. Think about specific examples from your past that demonstrate your ability to enhance brand positioning and generate demand.
✨Tip Number 4
Don’t forget to follow up! After your interview, send a thank-you email to express your appreciation and reiterate your enthusiasm for the role. It’s a small gesture that can leave a lasting impression.
We think you need these skills to ace Marketing Leader, Guy Carpenter
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that align with the Marketing Leader role. Highlight your experience in developing go-to-market strategies and working with diverse stakeholders, as these are key to what we’re looking for.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you’re passionate about marketing and how your background makes you the perfect fit for Guy Carpenter. Don’t forget to mention specific achievements that demonstrate your impact in previous roles.
Showcase Your Digital Savvy:Since digital marketing is a big part of this role, make sure to include any relevant experience you have with digital channels and analytics. We want to see how you’ve used data to drive marketing success in the past!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates during the process. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at Marsh
✨Know Your Stuff
Before the interview, dive deep into Guy Carpenter's recent marketing initiatives and campaigns. Familiarise yourself with their go-to-market strategies and how they position themselves in the industry. This will not only show your genuine interest but also help you align your experience with their needs.
✨Showcase Your Collaboration Skills
Since this role involves working closely with various stakeholders, be ready to share specific examples of how you've successfully collaborated in complex environments. Highlight instances where your strategic input led to successful marketing outcomes, especially in B2B settings.
✨Demonstrate Digital Savvy
Given the emphasis on digital marketing and analytics, prepare to discuss your experience with digital channels and how you've measured ROI in past campaigns. Bring data or case studies that illustrate your ability to drive engagement and lead generation through digital strategies.
✨Prepare Thought Leadership Ideas
Think about potential content and thought leadership topics that could elevate Guy Carpenter’s brand. Be ready to discuss how you would approach developing impactful messaging and marketing assets tailored to their audience, showcasing your understanding of market differentiation.
