At a Glance
- Tasks: Lead marketing strategies and initiatives to elevate brand positioning and drive demand generation.
- Company: Join Guy Carpenter, a leader in the consulting industry with a vibrant culture.
- Benefits: Enjoy professional development, flexible work, and a supportive team environment.
- Other info: Collaborate with talented colleagues and explore diverse career opportunities.
- Why this job: Make an impact by shaping innovative marketing strategies in a dynamic setting.
- Qualifications: Experience in digital marketing and B2B brand management is essential.
The predicted salary is between 60000 - 80000 € per year.
We are seeking a talented individual to join our Marketing team at Guy Carpenter. This role will be based in London and is hybrid, requiring at least three days a week in the office. The Marketing Leader is responsible for shaping and driving Guy Carpenter’s go-to-market strategy, partnering closely with business and marketing stakeholders across regions to deliver integrated marketing initiatives that elevate the firm’s intellectual capital, strengthen brand positioning, and accelerate demand generation.
Responsibilities
- Serve as a strategic marketing partner to senior business leaders, aligning marketing priorities with commercial objectives and enterprise growth strategies.
- Drive the development and execution of integrated go‑to‑market strategies that enhance brand positioning, elevate intellectual capital, and support revenue growth across key business areas.
- Develop and lead an “always‑on” multi‑channel marketing and demand generation program to increase awareness, engagement, and commercial impact for Guy Carpenter’s consulting capabilities and product solutions.
- Shape and execute the firm’s content, thought leadership, and influencer strategies to strengthen market differentiation and position Guy Carpenter as a trusted industry leader.
- Partner with Guy Carpenter’s Subject Matter Experts and the global content team to develop impactful thought leadership, messaging, and marketing assets tailored to regional and local client needs across channels, including digital, email, and social.
- Collaborate closely with business stakeholders to understand strategic priorities, market opportunities, and client challenges in order to design targeted, insight‑driven marketing campaigns aligned to broader business and marketing objectives.
- Partner with the Digital Marketing Center of Excellence to optimize digital engagement strategies, enhance user experience, strengthen campaign performance, and drive lead generation and client engagement across digital channels.
- Work cross‑functionally with Events, PR, Creative, Digital Marketing, and Communications teams to deliver integrated, scalable, and consistent marketing programs and client experiences globally.
What you need to have
- Experience working in a large, complex, and matrixed environment, collaborating with a wide variety of stakeholders to develop and execute marketing and communications strategies, campaigns, and tactics.
- Extensive experience across all marketing disciplines and delivery channels with a clear track record in digital marketing, analytics, and proving ROI, enabling maximized commercial success.
- Experience in building B2B brands and managing multiple marketing programs for differing lines of business in a coordinated approach.
What makes you stand out
- Ability to engage and influence key internal stakeholders to build advocacy, strengthen campaign adoption, and ensure alignment across go‑to‑market initiatives, sales enablement materials, and RFP content.
- A strong understanding of the competitive landscape, industry trends and opportunities for strategic marketing, communications, and PR initiatives.
- Developing and evolving value propositions, solution positioning, and client‑facing collateral.
Why join our team
We help you be your best through professional development opportunities, interesting work and supportive leaders. We foster a vibrant and inclusive culture where you can work with talented colleagues to create new solutions and have impact for colleagues, clients and communities. Our scale enables us to provide a range of career opportunities, as well as benefits and rewards to enhance your well‑being.
Marsh is committed to embracing a diverse, inclusive and flexible work environment. We are an equal opportunities employer and are committed to providing reasonable adjustments in accordance with applicable law to any candidate with a disability to allow them to fully participate in the recruitment process.
Marketing Leader, Guy Carpenter employer: Marsh
At Guy Carpenter, we pride ourselves on being an exceptional employer, offering a vibrant and inclusive work culture in the heart of London. Our commitment to professional development, coupled with a collaborative environment, empowers our employees to thrive while working on impactful marketing initiatives that shape the future of our industry. With a focus on well-being and a diverse range of career opportunities, we ensure that every team member can grow and succeed in their role.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Leader, Guy Carpenter
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend marketing events, and engage with professionals on LinkedIn. The more people you know, the better your chances of landing that Marketing Leader role at Guy Carpenter.
✨Tip Number 2
Show off your expertise! Create content that showcases your knowledge in marketing strategies and trends. Whether it's a blog post or a LinkedIn article, let potential employers see your thought leadership in action.
✨Tip Number 3
Prepare for interviews by researching Guy Carpenter’s recent marketing initiatives and campaigns. Tailor your responses to demonstrate how your experience aligns with their goals and how you can contribute to their success.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining our team and contributing to our marketing efforts.
We think you need these skills to ace Marketing Leader, Guy Carpenter
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Marketing Leader. Highlight your experience in shaping go-to-market strategies and working with various stakeholders, as this is key for us at Guy Carpenter.
Craft a Compelling Cover Letter:Your cover letter should tell us why you're the perfect fit for our team. Share specific examples of how you've driven marketing initiatives that align with commercial objectives and showcase your understanding of the industry.
Showcase Your Digital Savvy:Since digital marketing is a big part of this role, don’t forget to highlight your experience with digital channels and analytics. We want to see how you've maximised ROI in past campaigns!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Marsh
✨Know Your Stuff
Before the interview, dive deep into Guy Carpenter's recent marketing initiatives and campaigns. Familiarise yourself with their brand positioning and how they differentiate themselves in the market. This will not only show your genuine interest but also help you align your experience with their goals.
✨Showcase Your Strategic Mindset
Prepare to discuss specific examples of how you've developed and executed integrated marketing strategies in the past. Highlight your ability to collaborate with various stakeholders and how your efforts have directly contributed to revenue growth or brand awareness.
✨Engage with Thought Leadership
Since the role involves shaping content and thought leadership strategies, come prepared with ideas on how you would approach this at Guy Carpenter. Think about industry trends and how you can leverage them to position the firm as a trusted leader in the market.
✨Ask Insightful Questions
At the end of the interview, don’t shy away from asking questions that demonstrate your understanding of the role and the company. Inquire about their current marketing challenges or how they measure the success of their campaigns. This shows you're not just interested in the job, but also in contributing to their success.
