At a Glance
- Tasks: Lead global content strategy for Risk Passport, creating engaging materials for business owners.
- Company: Join Marsh, a global leader in risk management and consulting.
- Benefits: Enjoy professional development, hybrid work flexibility, and a vibrant, inclusive culture.
- Other info: Collaborate with talented colleagues and enjoy diverse career opportunities.
- Why this job: Make an impact by transforming complex topics into clear, engaging content for SMEs.
- Qualifications: Experience in content marketing, exceptional writing skills, and familiarity with B2B environments.
The predicted salary is between 40500 - 49500 £ per year.
We are seeking an experienced Risk Passport - Global Content Manager to join our Marsh team. This can be based in either our London, Manchester, Glasgow, Birmingham, Bristol or Norwich Offices. This person will lead Risk Passport content globally. That means setting the editorial direction and producing the content that builds awareness, attracts new members and keeps existing members engaged throughout their membership. Your main audience is owners and decision-makers at small and mid-sized businesses, alongside insurer partners and the Marsh colleagues who sell and support the product. You will turn specialist risk and insurance expertise into clear, practical content that business owners want to engage with, and keep it consistent across every market. This is a hybrid role and requires working at least three days a week in the office.
We will rely on you to:
- Content strategy and planning
- Own the Risk Passport content strategy and editorial calendar, aligned to global marketing objectives and campaign priorities.
- Define content pillars, formats and tone of voice for each audience and stage of the member lifecycle, from awareness through onboarding, engagement and renewal.
- Content development
- Develop thought leadership (articles, insight reports, points of view) in partnership with Marsh Risk Consulting specialists.
- Write and maintain website and landing page copy, applying SEO best practice.
- Lead the member email programme, including newsletters and product update communications.
- Write video scripts, webinar and event content, and social copy.
- Support in the creation of sales enablement content for Client Executives and regional teams, such as one-pagers, email templates and case studies.
- Brief and collaborate with the in-house designer and external partners on visual assets.
- Messaging and localisation
- Act as guardian of Risk Passport messaging and terminology, applying the messaging framework consistently across all content.
- Produce localisation-ready master content and support regional marketing teams as they adapt it for their markets.
- Collaboration and governance
- Work with risk consultants and subject matter experts to source insight and ensure technical accuracy.
- Manage review and approval with legal, compliance and brand teams.
- Performance
- Set content KPIs, track engagement and conversion, and use the insights to refine the content mix and report on impact.
What you need to have:
- Extensive experience in content marketing, editorial or copywriting, ideally in B2B financial services, insurance, consulting or professional services.
- A portfolio showing range: long-form thought leadership, web copy, email and scripts.
- Exceptional writing and editing in English, with the ability to make technical subjects clear and engaging without oversimplifying.
- Confidence working with senior subject matter experts and turning their knowledge into compelling content.
- Experience running an editorial calendar and managing stakeholders across multiple regions.
- Comfort using performance data from email platforms and web analytics.
What makes you stand out:
- Knowledge of commercial insurance, risk management or the challenges facing SMEs.
- An additional European language.
- Experience with membership or subscription products and lifecycle content.
- Experience localising content for global markets.
- Working knowledge of Canva, Adobe Creative Cloud or Vyond, enough to produce simple assets or brief a designer well.
- CMS experience and responsible use of AI tools in content workflows.
Why join our team:
We help you be your best through professional development opportunities, interesting work, and supportive leaders. We foster a vibrant and inclusive culture where you can work with talented colleagues to create new solutions and have an impact on colleagues, clients, and communities. Our scale enables us to provide a range of career opportunities, as well as benefits and rewards to enhance your well-being.
Risk Passport - Global Content Manager in Norwich employer: Marsh McLennan
Marsh Commercial is an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation in the heart of London. With a strong focus on employee growth, you will have access to ongoing professional development opportunities while working in a hybrid environment that balances flexibility with in-office teamwork. Join us to make a meaningful impact in insurance and risk management, all while being part of a supportive and forward-thinking team.
StudySmarter Expert Advice🤫
We think this is how you could land Risk Passport - Global Content Manager in Norwich
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Marsh McLennan and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Marsh McLennan are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Marsh McLennan on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Marsh McLennan. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Risk Passport - Global Content Manager in Norwich
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Marsh McLennan. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Marsh McLennan:Show us that you’ve done your homework! In your application, briefly mention what you admire about Marsh McLennan’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Marsh McLennan
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Marsh McLennan will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Marsh McLennan, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
