Marketing Leader, Guy Carpenter in London

We are seeking a talented individual to join our Marketing team at Guy Carpenter. This role will be based in London and is a hybrid role that requires working at least three days a week in the office.

The Marketing Leader is responsible for shaping and driving Guy Carpenter’s go-to-market strategy, partnering closely with business and marketing stakeholders across regions to deliver integrated marketing initiatives that elevate the firm’s intellectual capital, strengthen brand positioning, and accelerate demand generation.

This senior leader will collaborate with senior business leaders to advance the firm’s thought leadership agenda, ensuring the creation and amplification of high-impact content across multiple formats, including reports, articles, podcasts, and digital media. The role also serves as a key connector across Marketing and Communications Centers of Excellence, including Events, Public Relations, Creative, and Digital Marketing, to bring campaigns to life through compelling, client-centric experiences and channels that drive engagement, visibility, and measurable business impact.

Reporting to Guy Carpenter’s Chief Marketing Officer, this role leads the development and execution of commercially driven marketing campaigns aligned to strategic business priorities and growth objectives. The role will lead and mentor a lean, high-performing team, overseeing Marketing excellence while scaling impact through strong cross-functional alignment and disciplined execution.

We will count on you to:

• Serve as a strategic marketing partner to senior business leaders, aligning marketing priorities with commercial objectives and enterprise growth strategies.
• Drive the development and execution of integrated go-to-market strategies that enhance brand positioning, elevate intellectual capital, and support revenue growth across key business areas.
• Develop and lead an “always-on” multi-channel marketing and demand generation program to increase awareness, engagement, and commercial impact for Guy Carpenter’s consulting capabilities and product solutions.
• Shape and execute the firm’s content, thought leadership, and influencer strategies to strengthen market differentiation and position Guy Carpenter as a trusted industry leader.
• Partner with Guy Carpenter’s Subject Matter Experts and the global content team to develop impactful thought leadership, messaging, and marketing assets tailored to regional and local client needs across channels, including digital, email, and social.
• Collaborate closely with business stakeholders to understand strategic priorities, market opportunities, and client challenges in order to design targeted, insight-driven marketing campaigns aligned to broader business and marketing objectives.
• Partner with the Digital Marketing Center of Excellence to optimize digital engagement strategies, enhance user experience, strengthen campaign performance, and drive lead generation and client engagement across digital channels.
• Work cross-functionally with Events, PR, Creative, Digital Marketing, and Communications teams to deliver integrated, scalable, and consistent marketing programs and client experiences globally.

What you need to have:

• Experience working in a large, complex, and matrixed environment, collaborating with a wide variety of stakeholders to develop and execute marketing and communications strategies, campaigns, and tactics.
• Extensive experience across all marketing disciplines and delivery channels with a clear track record in digital marketing, analytics, and proving ROI, enabling maximised commercial success.
• Experience in building B2B brands and managing multiple marketing programs for differing lines of business in a coordinated approach.

What makes you stand out?

• Ability to engage and influence key internal stakeholders to build advocacy, strengthen campaign adoption, and ensure alignment across go-to-market initiatives, sales enablement materials, and RFP content.
• A strong understanding of the competitive landscape, industry trends and opportunities for strategic marketing, communications, and PR initiatives.
• Developing and evolving value propositions, solution positioning, and client-facing collateral.

Why join our team:

• We help you be your best through professional development opportunities, interesting work and supportive leaders.
• We foster a vibrant and inclusive culture where you can work with talented colleagues to create new solutions and have impact for colleagues, clients and communities.
• Our scale enables us to provide a range of career opportunities, as well as benefits and rewards to enhance your well-being.

Marsh (NYSE: MRSH) is a global leader in risk, reinsurance and capital, people and investments, and management consulting, advising clients in 130 countries. With annual revenue of over $27 billion and more than 95,000 colleagues, Marsh helps build the confidence to thrive through the power of perspective.

Marsh is committed to embracing a diverse, inclusive and flexible work environment. We aim to attract and retain the best people and embrace diversity of age background, civil partnership status, disability, ethnic origin, family duties, gender orientation or expression, gender reassignment, marital status, nationality, parental status, personal or social status, political affiliation, race, religion and beliefs, sex/gender, sexual orientation or expression, skin color, or any other characteristic protected by applicable law. We are an equal opportunities employer. We are committed to providing reasonable adjustments in accordance with applicable law to any candidate with a disability to allow them to fully participate in the recruitment process. If you have a disability that may require reasonable adjustments, please contact us at reasonableaccommodations@mmc.com.

Marsh is committed to hybrid work, which includes the flexibility of working remotely and the collaboration, connections and professional development benefits of working together in the office. All Marsh colleagues are expected to be in their local office or working onsite with clients at least three days per week. Office-based teams will identify at least one “anchor day” per week on which their full team will be together in person.