At a Glance
- Tasks: Create growth audiences and develop data-driven targeting strategies for brand media.
- Company: Join Mars, a purpose-driven company with a diverse team of over 130,000 associates.
- Benefits: Competitive salary, bonus, and best-in-class learning opportunities from day one.
- Other info: Dynamic role with opportunities for continuous learning and career growth.
- Why this job: Make an impact in data-driven marketing while collaborating with talented professionals.
- Qualifications: Strong project management skills and experience in audience planning.
The predicted salary is between 50000 - 60000 £ per year.
Please note that this role is a parental cover. Sitting within the European Regional Media Team and working across the Mars Snacking portfolio, the Addressable Media Manager will be responsible for creating growth audiences for brand media execution, working on data‑driven targeting strategies specific to regional brand audiences in partnership with the regional media team, our Digital hub and internal/external data partners.
What will be your key responsibilities?
- Co‑create with brand and content teams on the development and delivery of actionable audience strategies using a mix of 1st, 2nd and 3rd party data sets – this will be required per brand, market and channel.
- Develop a POV on best practices for data diversity and the future of data‑driven marketing.
- Drive the OESP Media Capability Program.
- Be accountable for compelling action‑led audience planning tests, which will fuel our learning in this area.
- Continue to develop knowledge of the audience data landscape across Europe, including changes in privacy legislation that will impact data‑driven marketing: keep aware of changes in the industry – including legislative, OEM or publisher‑driven changes that could impact our future marketing strategy.
- Be accountable for audience hypothesis testing & experiments, which will fuel our learning in this area.
- Manage the test and learn program.
- Lead the regional inputs for our Global JBPs.
What Are We Looking For
- Excellent project management skills.
- Ability to influence and collaborate with stakeholder groups across different geographies.
- Proven financial acumen and commercial know-how.
- Proven experience in either in‑house or agency settings.
- Proven audience planning leadership to drive change across the European organization.
- A passion for data‑driven communications and continuous learning.
What can you expect from Mars?
- Work with over 130,000 diverse and talented Associates, all guided by the Five Principles.
- Join a purpose‑driven company striving to build the world we want tomorrow, today.
- Best‑in‑class learning and development support from day one, including access to our in‑house Mars University.
- An industry‑competitive salary and benefits package, including company bonus.
Regional Addressable Media Manager (12 Month Contract) employer: Mars
Mars is an exceptional employer, offering a dynamic work environment where innovation and collaboration thrive. As a Regional Addressable Media Manager, you will be part of a purpose-driven team that values diversity and continuous learning, with access to best-in-class development resources and a competitive benefits package. Located in a vibrant region, you'll have the opportunity to influence data-driven marketing strategies while contributing to a company committed to building a better tomorrow.
StudySmarter Expert Advice🤫
We think this is how you could land Regional Addressable Media Manager (12 Month Contract)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We can’t stress enough how valuable personal connections are when it comes to landing that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. We recommend practising common interview questions and having your own questions ready. Show them you’re genuinely interested in their mission and values!
✨Tip Number 3
Don’t underestimate the power of follow-ups! After an interview, send a thank-you email to express your appreciation. It’s a great way to keep your name fresh in their minds and show your enthusiasm for the role.
✨Tip Number 4
Apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can sometimes give you an edge. Plus, it’s super easy to navigate and find the perfect fit for your skills.
We think you need these skills to ace Regional Addressable Media Manager (12 Month Contract)
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the role of Regional Addressable Media Manager. Highlight your experience with data-driven marketing and audience planning, as these are key aspects of the job. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about data-driven communications and how your background makes you a great fit for our team. Remember, we love seeing enthusiasm and a personal touch!
Showcase Your Project Management Skills:Since excellent project management skills are crucial for this role, be sure to include specific examples of projects you've managed successfully. We want to know how you’ve influenced and collaborated with different stakeholders in the past.
Apply Through Our Website:Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team at Mars!
How to prepare for a job interview at Mars
✨Know Your Data Inside Out
Since this role revolves around data-driven targeting strategies, make sure you brush up on your knowledge of 1st, 2nd, and 3rd party data sets. Be ready to discuss how you've used these in past projects and how they can be applied to the Mars Snacking portfolio.
✨Showcase Your Project Management Skills
This position requires excellent project management skills, so prepare examples that highlight your ability to manage multiple stakeholders and projects simultaneously. Think about times when you successfully influenced a team or drove a project to completion.
✨Stay Updated on Industry Changes
Familiarise yourself with recent changes in privacy legislation and how they impact data-driven marketing. Being able to discuss these changes and their implications will show that you're proactive and knowledgeable about the industry landscape.
✨Prepare for Audience Hypothesis Testing
Be ready to talk about your experience with audience planning leadership and any tests or experiments you've conducted. Highlight how these have led to actionable insights and improvements in previous roles, as this will resonate well with the responsibilities of the job.
