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- Tasks: Build relationships with breeders and rescue partners to drive product recommendations.
- Company: Join Royal Canin, a leader in pet nutrition with a purpose-driven culture.
- Benefits: Enjoy private healthcare, generous pension, life assurance, and 24-32 days annual leave.
- Why this job: Make a real impact in the pet care industry while working with furry friends.
- Qualifications: 1+ years in sales, strong relationship-building skills, and a passion for pets.
- Other info: Dynamic role with opportunities for growth and participation in exciting pet shows.
The predicted salary is between 33900 - 44300 £ per year.
Territory area: Leicestershire - Lincolnshire - Nottingham - Sheffield - Hull - Stockport - Stoke-on-Trent
£39,300 - £44,300 dependent on experience + Company Performance bonus, company car & exceptional Benefits
37.5 Hours per week - Mon-Fri 8.30am-5pm including working up to 10-12 weekends a year for dog/cat show events
The Area Business Manager role at Royal Canin is critical to ensure we reach more Partners (breeders and rescue) to increase recommendation and drive retention. It is a field-based role covering part of Northern England, responsible for the relationship with our breeders and Rescue Partners.
Recommendation of our Royal Canin products to new puppy/kitten and dog/cat new owners is the number one priority in line with our Value Partnerships strategy; by serving more pets you will help transform our business growth. The role is also responsible for the sales value and volume of an extended portfolio including PRO bespoke products and a range of Pet Speciality Retail skus.
Critical to building relationships within the Pet Professionals, leveraging the consultative selling approach and co-create solutions to not only increase their nutritional knowledge and usage but to also support their recommendation and Professionals digitalization to generate mutual benefits and health through nutrition and beyond outcomes.
The Area Business Manager will also be expected to attend a number of dog and cat shows throughout the year, some will be over the weekend, working on our show unit with other members of the PRO team.
What’s in it for you?
- Private healthcare + equal parental leave
- Generous pension (up to 9% contribution)
- Life assurance (4x salary)
- EV salary sacrifice scheme
- Annual leave starting at 24 days, rising to 32 with service
What We’re Looking For
- Relationship Building: Ability to create strong relationships across internal departments and external partners.
- Direct Experience: Minimum 1 years proven track record in territory sales or within a sales function (selling direct to the end consumer) ideally within the Petcare industry
- Tech Savvy: Strong presentation and IT skills (proficient in Microsoft Word, Excel, PowerPoint etc.) to support effective sales analysis and management of the territory
- Excellent communication, time management and planning/organisational skills
- Driver's License: A clean driving record is required.
- Awareness of our Royal Canin products and brand
- Enjoy working around cats and dogs?
Key Responsibilities
- Strive to achieve key KPI's, including new Breeder Acquisition to drive recommendation, distribution and product volume supported by a deep level of product knowledge to enable our Partners (e.g., breeders and rescue centres) to have relevant and impactful conversations to make an effective recommendation to the new Pet Owner.
- Identify new customer opportunities and prospects.
- Develop trusted relationships with all key Partners with a consumer centric focus and a Consultative Selling approach to co-create solutions to generate mutual benefits with health through nutrition outcomes.
- Effective and efficient territory management and adherence to coverage model ensuring that customers are visited in line with their classification.
- Follow a structured sales call with objectives set for every visit and outcomes recorded within the Set to Sell CRM system.
- To maintain a deep level of knowledge and understanding of our products, our portfolio and nutrition through available training tools and to effectively share this knowledge with our key partners.
- Actively participate and report in weekly "Meet The Numbers" meeting with Head of PRO + peers on performance versus targets, combined with risk and opportunity analysis.
- Attendance at cat and dog shows and events (some weekend work required); working as part of a team and taking on the lead as Show Manager as and when required. Supporting the Show and Events strategy.
What You Can Expect from Mars
- Work alongside 130,000+ Associates worldwide guided by our Five Principles
- Be part of a purpose-driven company shaping "the world we want tomorrow"
- Access world-class training & development from day one
- Join a company with an industry-leading salary and benefits package
Area Sales Manager – Breeder & Rescue Channel in Mansfield Woodhouse employer: Mars
Contact Detail:
Mars Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Area Sales Manager – Breeder & Rescue Channel in Mansfield Woodhouse
✨Tip Number 1
Get to know the company inside out! Research Royal Canin's products and values so you can chat confidently about how you can contribute to their mission. This shows you're genuinely interested and ready to hit the ground running.
✨Tip Number 2
Network like a pro! Attend pet shows and industry events to meet potential colleagues and partners. Building relationships in person can give you an edge over other candidates, plus it’s a great way to show your passion for pets!
✨Tip Number 3
Practice your consultative selling skills! Think of ways to demonstrate how you can co-create solutions with breeders and rescue centres. Role-play scenarios with friends or family to get comfortable with your pitch.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take that extra step to connect with us directly.
We think you need these skills to ace Area Sales Manager – Breeder & Rescue Channel in Mansfield Woodhouse
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Area Sales Manager role. Highlight your experience in territory sales and any relevant achievements in the pet care industry. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter should tell us why you're passionate about this role and how your skills align with our needs. Use specific examples to showcase your relationship-building abilities and consultative selling approach.
Show Off Your Tech Skills: Since we’re looking for someone tech-savvy, don’t forget to mention your proficiency in Microsoft Office and any other relevant tools. This will help us see how you can effectively manage your territory and analyse sales data.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Mars
✨Know Your Products Inside Out
Before the interview, make sure you have a solid understanding of Royal Canin's products and their benefits. This will not only show your enthusiasm for the role but also help you answer questions about how you can effectively recommend these products to breeders and rescue partners.
✨Show Off Your Relationship-Building Skills
Prepare examples from your past experiences where you've successfully built relationships with clients or partners. Highlight your consultative selling approach and how it led to mutual benefits. This is crucial for the Area Sales Manager role, so be ready to discuss specific strategies you've used.
✨Demonstrate Your Tech Savviness
Since the role requires strong presentation and IT skills, brush up on your knowledge of Microsoft Word, Excel, and PowerPoint. Be prepared to discuss how you've used these tools in previous roles to manage sales data or create impactful presentations.
✨Plan for the Weekend Events
Since attending dog and cat shows is part of the job, think about how you would approach these events. Prepare to discuss your experience with similar events and how you would engage with potential customers in a lively environment. Show your passion for pets and how that translates into your work.