At a Glance
- Tasks: Build relationships with breeders and rescue partners to drive product recommendations.
- Company: Join Royal Canin, a purpose-driven company in the pet care industry.
- Benefits: Enjoy private healthcare, generous pension, life assurance, and up to 32 days annual leave.
- Other info: Dynamic role with opportunities for growth and world-class training from day one.
- Why this job: Make a real impact on pet health while working with passionate pet professionals.
- Qualifications: 1+ years in territory sales, strong communication skills, and a love for pets.
The predicted salary is between 33900 - 44900 £ per year.
Territory area: Leicestershire - Lincolnshire - Nottingham - Sheffield - Hull - Stockport - Stoke-on-Trent
£39,300 - £44,300 dependent on experience + Company Performance bonus, company car & exceptional Benefits
37.5 Hours per week - Mon-Fri 8.30am-5pm including working up to 10-12 weekends a year for dog/cat show events
The Area Business Manager role at Royal Canin is critical to ensure we reach more Partners (breeders and rescue) to increase recommendation and drive retention. It is a field-based role covering part of Northern England, responsible for the relationship with our breeders and Rescue Partners.
Recommendation of our Royal Canin products to new puppy/kitten and dog/cat new owners is the number one priority in line with our Value Partnerships strategy; by serving more pets you will help transform our business growth. The role is also responsible for the sales value and volume of an extended portfolio including PRO bespoke products and a range of Pet Speciality Retail skus.
Critical to building relationships within the Pet Professionals, leveraging the consultative selling approach and co-create solutions to not only increase their nutritional knowledge and usage but to also support their recommendation and Professionals digitalization to generate mutual benefits and health through nutrition and beyond outcomes.
The Area Business Manager will also be expected to attend a number of dog and cat shows throughout the year, some will be over the weekend, working on our show unit with other members of the PRO team.
What’s in it for you?
- Private healthcare + equal parental leave
- Generous pension (up to 9% contribution)
- Life assurance (4x salary)
- EV salary sacrifice scheme
- Annual leave starting at 24 days, rising to 32 with service
What We’re Looking For
- Relationship Building: Ability to create strong relationships across internal departments and external partners.
- Direct Experience: Minimum 1 years proven track record in territory sales or within a sales function (selling direct to the end consumer) ideally within the Petcare industry.
- Tech Savvy: Strong presentation and IT skills (proficient in Microsoft Word, Excel, PowerPoint etc.) to support effective sales analysis and management of the territory.
- Excellent communication, time management and planning/organisational skills.
- Driver's License: A clean driving record is required.
- Awareness of our Royal Canin products and brand.
- Enjoy working around cats and dogs?
Key Responsibilities
- Strive to achieve key KPI's, including new Breeder Acquisition to drive recommendation, distribution and product volume supported by a deep level of product knowledge to enable our Partners (e.g., breeders and rescue centres) to have relevant and impactful conversations to make an effective recommendation to the new Pet Owner.
- Identify new customer opportunities and prospects.
- Develop trusted relationships with all key Partners with a consumer centric focus and a Consultative Selling approach to co-create solutions to generate mutual benefits with health through nutrition outcomes.
- Effective and efficient territory management and adherence to coverage model ensuring that customers are visited in line with their classification.
- Follow a structured sales call with objectives set for every visit and outcomes recorded within the Set to Sell CRM system.
- To maintain a deep level of knowledge and understanding of our products, our portfolio and nutrition through available training tools and to effectively share this knowledge with our key partners.
- Actively participate and report in weekly "Meet The Numbers" meeting with Head of PRO + peers on performance versus targets, combined with risk and opportunity analysis.
- Attendance at cat and dog shows and events (some weekend work required); working as part of a team and taking on the lead as Show Manager as and when required. Supporting the Show and Events strategy.
What You Can Expect from Mars
- Work alongside 130,000+ Associates worldwide guided by our Five Principles
- Be part of a purpose-driven company shaping "the world we want tomorrow"
- Access world-class training & development from day one
- Join a company with an industry-leading salary and benefits package
Regional Sales Manager – Breeder & Rescue in Loughborough employer: Mars
Royal Canin is an exceptional employer that prioritises the well-being and growth of its employees, offering a competitive salary alongside a comprehensive benefits package including private healthcare, generous pension contributions, and ample annual leave. With a strong focus on relationship building and consultative selling within the pet care industry, employees are empowered to develop their skills and make a meaningful impact in the lives of pets and their owners. The collaborative work culture, combined with opportunities for professional development and participation in engaging events, makes this role in Northern England particularly rewarding for those passionate about animal welfare.
StudySmarter Expert Advice🤫
We think this is how you could land Regional Sales Manager – Breeder & Rescue in Loughborough
✨Tip Number 1
Get to know the company inside out! Research Royal Canin's products and values so you can chat confidently about how you can contribute to their mission. This shows you're genuinely interested and ready to hit the ground running.
✨Tip Number 2
Network like a pro! Attend pet shows and industry events to meet potential colleagues and partners. Building relationships in person can give you an edge over other candidates, plus it’s a great way to show your passion for the pet care industry.
✨Tip Number 3
Practice your consultative selling approach! Think of scenarios where you can demonstrate how you'd build relationships with breeders and rescue partners. Role-playing these conversations can help you feel more prepared and confident during interviews.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re tech-savvy and know how to navigate the digital landscape, which is key for this role.
We think you need these skills to ace Regional Sales Manager – Breeder & Rescue in Loughborough
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Regional Sales Manager role. Highlight your experience in territory sales and relationship building, especially within the Petcare industry. We want to see how your skills align with our mission at Royal Canin!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about pet nutrition and how you can contribute to our team. Be sure to mention any relevant experience with breeders or rescue partners.
Show Off Your Tech Skills:Since we value tech-savvy candidates, make sure to mention your proficiency in Microsoft Office and any CRM systems you've used. We love seeing how you can leverage technology to enhance your sales approach!
Apply Through Our Website:Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at Mars
✨Know Your Products Inside Out
Make sure you have a solid understanding of Royal Canin's products and their benefits. Familiarise yourself with the nutritional aspects and how they can help breeders and rescue partners. This knowledge will not only impress your interviewers but also show that you're genuinely interested in the role.
✨Show Off Your Relationship-Building Skills
Prepare examples of how you've successfully built relationships in previous roles. Think about specific instances where your consultative selling approach made a difference. This is crucial for the Regional Sales Manager position, so be ready to discuss how you can create strong partnerships with breeders and rescue centres.
✨Demonstrate Your Tech Savviness
Since the role requires strong presentation and IT skills, brush up on your Microsoft Office proficiency. Be prepared to discuss how you've used technology in sales analysis or territory management. You might even want to bring a sample presentation to showcase your skills!
✨Plan for the Weekend Events
Since attending dog and cat shows is part of the job, think about your availability and enthusiasm for weekend work. Share any relevant experiences you have from similar events, and express your excitement about engaging with pet owners and professionals in those settings.
