At a Glance
- Tasks: Lead design projects for iconic brands and ensure brand guidelines are executed flawlessly.
- Company: Join a purpose-driven company with a diverse team of over 140,000 talented associates.
- Benefits: Competitive salary, bonus, and best-in-class learning opportunities from day one.
- Other info: Dynamic role in a fast-paced environment with opportunities for continuous improvement.
- Why this job: Make a real impact on global brands while driving change and innovation.
- Qualifications: Expertise in Brand Identity & Design with significant FMCG experience.
The predicted salary is between 60000 - 75000 £ per year.
Job Description
This role is an 11-month Maternity Cover.
Brand Identity connects consumers to our brands.
A distinctive and consistent identity is the critical foundation for our brands to be seen, recognized, purchased, and loved.
The Brand Identity team is charged with creating, galvanizing and governing our brand guidelines and valuable distinctive assets.
As the Senior Brand Identity Manager, you will be part of a small but mighty Global Brand Identity & Design team.
You will partner with global and regional marketing leads to set the agenda for design for some of the most well-known snacking brands in the world, lead design projects with our agency partners, overseeing creative excellence of the output, timeline and budget.
In addition to being the global design lead for Dove/Galaxy and TWIX on strategic global brand world initiatives, you will ensure the design for packaging and other touchpoints are executed with excellence and that brand guidelines are properly interpreted in the region.
What are we looking for?
- Deep expertise in Brand Identity & Design, Design Strategy, Design Execution
- Significant experience leading design teams within the FMCG industry, either in-house or agency-side
- A strategic thinker who can balance big-picture vision with the attention to detail needed to bring ideas to life successfully.
- An effective communicator, skilled at influencing and engaging audiences through clear and compelling written and verbal communication.
- Proven ability to build effective partnerships and collaborate seamlessly across cross-functional teams, stakeholders, and external agencies.
- Comfortable in fast-paced, evolving environments and working in ambiguity
What will be your key responsibilities?
- Act as a steward for the Brand Identities of some of the most well-known brands such as M&M’S, advocating and steering work to build iconic brands across the ecosystem, and to preserve the integrity of our distinctive assets with all Design Agency partners.
- Lead global strategic design initiatives on TWIX, Dove Galaxy and potentially SNICKERS.
- Lead regional Branding and Packaging initiatives across the portfolio.
- Act as a catalyst for change and continuous improvement for our brands – driving change in perspectives, ways of working, agency/supplier models and infrastructure.
What can you expect from Mars?
- Work with over 140,000 diverse and talented Associates, all guided by the Five Principles.
- Join a purpose-driven company, where we’re striving to build the world we want tomorrow, today.
- Best-in-class learning and development support from day one, including access to our in-house Mars University.
- An industry-competitive salary and benefits package, including company bonus.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand Identity Manager – Europe, MEA (11-month Contract) in London
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace Senior Brand Identity Manager – Europe, MEA (11-month Contract) in London
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at Mars from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at Mars specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at Mars
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at Mars, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show Mars you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure Mars that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for Mars, so think on your feet and don't hesitate to showcase your creativity!
