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- Tasks: Lead regional brand strategy and drive innovation for long-term growth.
- Company: Dynamic company focused on brand excellence and innovation.
- Benefits: Competitive salary, professional development, and a collaborative work environment.
- Why this job: Shape impactful brand strategies and lead a high-performing team.
- Qualifications: Proven brand leadership and experience in managing complex projects.
- Other info: Opportunity to inspire teams and drive meaningful change.
The predicted salary is between 72000 - 108000 ÂŁ per year.
You will lead regional brand strategy, shaping long‑term growth plans, managing annual performance, and directing investment. It oversees the brand portfolio and innovation pipeline, from identifying new opportunities to executing launches. A big part of the job is driving integrated communications and ensuring activation plans land with excellence across markets. This includes global stewardship—owning positioning, creative development, and long‑term equity. The role manages a team of Regional Acceleration Managers and is responsible for building capability and high performance.
Key Responsibilities
- Regional brand strategy leadership: Own the development of end‑to‑end 3‑year+ brand growth strategies, in‑year performance management, and resource allocation.
- Portfolio & innovation strategy: Lead the regional portfolio agenda, identifying growth spaces and driving innovation from concept to execution.
- Integrated communications planning: Shape and steer annual integrated communication plans that elevate brand meaning and demand power.
- Executional excellence: Lead deployment of annual activation plans and deliver against regional KPIs with discipline and agility.
- Global brand stewardship: For selected brands, own global brand positioning, creative development, and long‑term brand equity management.
- Team leadership: Lead and coach Regional Acceleration Managers, fostering high performance and capability growth.
What We’re Looking For
- Proven brand leadership: A strong track record in building and executing brand strategies that deliver measurable growth.
- Complexity navigation: Ability to manage multiple priorities and solve challenges across markets, categories, and stakeholders.
- Collaborative influence: Skilled at building trusted partnerships and aligning diverse teams behind a shared vision.
- Global/regional experience: Comfortable operating within matrixed structures and influencing without authority.
- People leadership: Inspires teams, drives purpose, and builds an inclusive, high‑performing culture.
- Creative excellence: Experience partnering with agencies to deliver breakthrough, insight‑led content.
- Results orientation: Strong business acumen with a focus on commercial impact and long‑term value creation.
Regional Brand Director (12 Month Contract) in London employer: Mars
Contact Detail:
Mars Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Brand Director (12 Month Contract) in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its brand strategy. Understand their market position and think about how you can contribute to their growth. Show them you’re not just another candidate!
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with their needs, especially around brand leadership and innovation. Keep it concise but impactful—make them remember you!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Regional Brand Director (12 Month Contract) in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Regional Brand Director role. Highlight your proven brand leadership and any relevant global or regional experience to catch our eye!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us about your passion for brand strategy and how you've navigated complexities in previous roles. Show us why you're the perfect fit for our team.
Showcase Your Results: We love numbers! When detailing your past experiences, include specific examples of how your strategies led to measurable growth. This will help us see your results orientation in action.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at Mars
✨Know Your Brand Strategy
Before the interview, dive deep into the company's brand strategy. Understand their current positioning and recent campaigns. Be ready to discuss how you can contribute to their long-term growth plans and what innovative ideas you might bring to the table.
✨Showcase Your Leadership Skills
Prepare examples that highlight your experience in leading teams and driving performance. Think about specific instances where you've inspired your team or navigated complex challenges. This will demonstrate your capability to manage Regional Acceleration Managers effectively.
✨Master Integrated Communications
Familiarise yourself with integrated communications planning. Be prepared to discuss how you would shape annual communication plans that resonate across different markets. Highlight any past experiences where you successfully executed activation plans that delivered results.
✨Demonstrate Results Orientation
Bring data to the conversation! Have metrics ready that showcase your previous successes in brand leadership and innovation. Discuss how your actions have led to measurable growth and how you plan to create long-term value for the company.
