At a Glance
- Tasks: Create growth audiences and develop data-driven targeting strategies for brand media.
- Company: Join Mars, a purpose-driven company with a diverse team of over 130,000 associates.
- Benefits: Competitive salary, company bonus, and best-in-class learning support from day one.
- Other info: Opportunity to lead innovative projects and grow within a dynamic environment.
- Why this job: Make an impact in data-driven marketing while collaborating with talented professionals.
- Qualifications: Strong project management skills and experience in audience planning.
The predicted salary is between 50000 - 60000 € per year.
Please note that this role is a parental cover.
Sitting within the European Regional Media Team and working across the Mars Snacking portfolio, the Addressable Media Manager will be responsible for creating growth audiences for brand media execution, working on data-driven targeting strategies specific to regional brand audiences in partnership with the regional media team, our Digital hub and internal/external data partners.
What will be your key responsibilities?
- Co-create with brand and content teams on development and delivery of actionable audience strategies using a mix of 1st, 2nd and 3rd party data sets – this will be required per brand, market and channel.
- Develop a POV on best practices for data diversity and the future of data driven marketing.
- Drive the OESP Media Capability Program.
- Accountable for compelling action led audience planning tests, which will fuel our learning in this area.
- Continue to develop knowledge of the audience data landscape across Europe; including changes in privacy legislation that will impact data driven marketing: this means keeping aware of changes in the industry – including legislative, OEM or publisher driven changes which could impact our future marketing strategy.
- Accountable for audience hypothesis testing & experiments, which will fuel our learning in this area.
- You will manage the test and learn program.
- You will lead the regional inputs for our Global JBPs.
What are we looking for?
- Excellent project management skills.
- Ability to influence and collaborate with stakeholder groups across different geographies.
- Proven financial acumen and commercial know-how.
- Proven experience in either in-house or agency.
- Proven audience planning leadership to drive change across the European organization.
- A passion for data driven communications and continuous learning.
What can you expect from Mars?
- Work with over 130,000 diverse and talented Associates, all guided by the Five Principles.
- Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
- Best-in-class learning and development support from day one, including access to our in-house Mars University.
- An industry competitive salary and benefits package, including company bonus.
Regional Addressable Media Manager (12 Month Contract) in London employer: Mars
Mars is an exceptional employer that fosters a collaborative and innovative work culture, where Associates are empowered to drive meaningful change across the European market. With a commitment to professional growth through best-in-class learning opportunities, including access to Mars University, employees can thrive in their careers while contributing to a purpose-driven mission. Located within a dynamic and diverse team, the Regional Addressable Media Manager role offers a unique chance to influence data-driven marketing strategies in a supportive environment that values creativity and continuous learning.
StudySmarter Expert Advice🤫
We think this is how you could land Regional Addressable Media Manager (12 Month Contract) in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Mars or similar companies. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your skills in action! If you have any relevant projects or case studies, be ready to discuss them in detail during interviews. Real-life examples can make you stand out.
✨Tip Number 3
Stay updated on industry trends and changes, especially around data privacy and audience targeting. Being knowledgeable will not only impress interviewers but also show your passion for the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the team.
We think you need these skills to ace Regional Addressable Media Manager (12 Month Contract) in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Regional Addressable Media Manager. Highlight your experience with data-driven strategies and audience planning, as these are key for us at Mars.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to showcase your passion for data-driven communications and how your skills align with our needs. Don’t forget to mention your project management experience!
Showcase Your Collaboration Skills:We love teamwork! In your application, give examples of how you've influenced and collaborated with different stakeholders. This will show us you can thrive in our diverse environment.
Apply Through Our Website:To make sure your application gets the attention it deserves, apply directly through our website. It’s the best way for us to see your enthusiasm for joining the Mars family!
How to prepare for a job interview at Mars
✨Know Your Data Inside Out
Since this role revolves around data-driven targeting strategies, make sure you brush up on your knowledge of 1st, 2nd, and 3rd party data sets. Be ready to discuss how you've used these in past projects and how they can be applied to the Mars Snacking portfolio.
✨Showcase Your Project Management Skills
This position requires excellent project management skills, so come prepared with examples of how you've successfully managed projects in the past. Highlight your ability to influence and collaborate with different stakeholders across various geographies.
✨Stay Updated on Industry Changes
Familiarise yourself with the latest changes in privacy legislation and how they impact data-driven marketing. Being able to discuss current trends and challenges in the audience data landscape will show that you're proactive and knowledgeable.
✨Prepare for Hypothesis Testing Discussions
As you'll be accountable for audience hypothesis testing and experiments, think about specific tests you've conducted in previous roles. Be ready to explain your approach, the outcomes, and how they contributed to learning and strategy development.
